Nevada Area Council Membership Strategic Plan 2016-2020 Revision 2/20/2017 Nevada Area Council Membership Strategic Plan 2016-2020 Executive Summary As the Council continues on the path of “volunteer-driven, professionally guided,” it is more important than ever that we establish a culture of recruiting and judiciously utilize the dedicated volunteers we have. The Nevada Area Council Membership Strategic Plan provides comprehensive, workable and implementable guidelines for the expansion of Scouting programs throughout the nine districts. Partnerships and alliances are the foundation of the Nevada Area Council Scouting Community Pyramid. In order for us to increase membership, we must continue to engage our current partners and expand the solid foundation with new, future partners. From these valuable partnerships and alliances come the volunteers and parents who have adopted Scouting as their community outreach program of choice. Atop the pyramid are the youth and parents that make our programs successful. The Nevada Area Council is where youth and parents become supportive members of the Boy Scouts of America. The Nevada Area Council Membership Strategic Plan is the road map for how we will continue to serve our Scouting community. Youth Parents Volunteers Partnerships/Alliances Nevada Area Council Scouting Community Pyramid 2 Nevada Area Council Membership Strategic Plan 2016-2020 Table of Contents Executive Summary Table of Contents Membership Strategy Map Strategic Objectives and Goals Council Vision Statement Objective 1 - Comprehensive Growth Strategy Objective 2 - Increase Net Membership Objective 3 - Increase Market Share Council Demographics Membership Growth Plan Retention Enrollment New Unit Organization Transition Membership Duties and Responsibilities Volunteer Infrastructure Council Vice President for Membership District Membership Chair Annual Membership Calendar Calendar of Responsibilities Attachments Fall New Scout Recruitment Drive Plan Spring New Scout Recruitment Drive Plan Council Market Analysis Closing Comments 3 Nevada Area Council Membership Strategic Plan 2016-2020 Membership Strategy Map 4 Nevada Area Council Membership Strategic Plan 2016-2020 Strategic Objectives and Goals Council Vision Statement: The Nevada Area Council is the foremost youth program of character development and values-based leadership training. Objective I Introduce a more comprehensive growth strategy, allowing an increased number of youth and units to participate in the dynamic and exciting programs of Scouting. Strategies to Achieve the Objective: • Create school-specific recruitment plans. • Identify and start new Cub Scout, Boy Scout, Venturing and Exploring programs. • Venturing and Exploring are growth engines for our Council. • Increase penetration within existing units. • Increase collaborative partnerships with private and public organizations to extend Scouting’s reach and appeal into new and existing markets. Specific Goals: 1. The Council’s Cub Scout and Boy Scout membership growth rates are higher than the national average; 2% growth over prior year. (Annual) 2. The Council’s Venturing and Exploring growth rates are higher with an overall growth rate target of 10%. (Annual) 3. The Council focuses on program quality, as measured through participant feedback, versus growth in participation. (Annual) 4. 50% of all units in the Council will have formed service providing relationships that embrace grassroots community service. (2018) 5. The Council maintains the commissioner-to-unit ratio at or better than 1:3. (2019) 6. Expand public and private partnerships to support one Council-level and one District-level Scouting event (e.g. Home Depot) each year. (2019) 5 Nevada Area Council Membership Strategic Plan 2016-2020 Objective II Increase net membership by retaining more units and youth. Strategies to Achieve the Objective: • Utilize youth advancement as a key indicator of successful unit retention. • Measure council success by youth and parent satisfaction. • Develop events and activities that foster and streamline the transition process at the different levels of Scouting. • Assist units in developing and implementing leader succession plans. Specific Goals: 1. The Council leverages national programs to keep youth retention rates amongst the highest in the nation; with a target of 78% or greater. (Annual) 2. 94% of units re-charter annually. (Annual) 3. Overall customer satisfaction results improve 5%. (Annual) 4. The Council will create and utilize transition programs that annually increase the Tiger Cub-to-Cub Scout, Cub Scout-to-Webelos, Webelos- to-Boy Scout and Boy Scout-to-Varsity / Venture / Explorer transition. (2019) 5. The Council will incorporate unit leadership succession best practices, planning and programs. (2017) 6. Unit Commissioner visits and completes one detailed and five simple assessments of each unit annually and records results in Commissioner Tools. (2017) 6 Nevada Area Council Membership Strategic Plan 2016-2020 Objective III Increase market share at all levels (unit, District and Council) through a robust and comprehensive approach to diversity and inclusion. Strategies to Achieve the Objective: • The Council Executive Board, district volunteers and professional staff are reflective of the communities we serve. • Identify and enroll charter and supporting organizations that serve the Council’s target demographics. • Focus on Scoutreach in under-served areas. • Seek creative methods in order to serve underrepresented communities. Specific Goals: 1. The Council enrolls 1,000 youth in Scouting programs via outreach programs (e.g. Scoutreach). (2018) 2. The Council develops and maintains active units dedicated to Scoutreach programs. (Annual) 3. The Council maintains two full-time Scoutreach staff members annually in order to achieve a minimum of one full-time staff member for each Scoutreach unit. (2018) 4. 25% of the Council’s professional and office staff is bilingual. (2020) 7 Nevada Area Council Membership Strategic Plan 2016-2020 Council Demographics Cub Scout TAY (26,708) AFRICAN AMERICAN CUB SCOUT TAY ASIAN CUB SCOUT TAY CAUCASIAN CUB SCOUT TAY HISPANIC/ LATINO CUB SCOUT TAY OTHER RACES CUB SCOUT TAY Cub Scout Market Share (3,344 - 13%) AFRICAN AMERICAN CUB SCOUT MEMBERS ASIAN CUB SCOUT MEMBERS CAUCASIAN CUB SCOUT MEMBERS HISPANIC/ LATINO CUB SCOUT MEMBERS OTHER RACES CUB SCOUT MEMBERS CUB SCOUT MEMBERS/ NO ETHNICITY PROVIDED 8 Nevada Area Council Membership Strategic Plan 2016-2020 Boy Scout TAY (16,275) AFRICAN AMERICAN BOY SCOUT TAY ASIAN BOY SCOUT TAY CAUCASIAN BOY SCOUT TAY HISPANIC/ LATINO BOY SCOUT TAY OTHER RACES BOY SCOUT TAY Boy Scout Market Share (2,560 - 15%) AFRICAN AMERICAN BOY SCOUT MEMBERS ASIAN BOY SCOUT MEMBERS CAUCASIAN BOY SCOUT MEMBERS HISPANIC/ LATINO BOY SCOUT MEMBERS OTHER RACES BOY SCOUT MEMBERS BOY SCOUT MEMBERS/ NO ETHNICITY PROVIDED 9 Nevada Area Council Membership Strategic Plan 2016-2020 Venturing / Exploring TAY (31,312) AFRICAN AMERICAN VENTURING/ EXPLORING TAY ASIAN VENTURING/ EXPLORING TAY CAUCASIAN VENTURING/ EXPLORING TAY HISPANIC/ LATINO VENTURING/ EXPLORING TAY OTHER RACES VENTURING/ EXPLORING TAY Venturing / Exploring Members (599 - 2%) AFRICAN AMERICAN VENTURING MEMBERS ASIAN VENTURING MEMBERS CAUCASIAN VENTURING MEMBERS HISPANIC/ LATINO VENTURING MEMBERS OTHER RACES VENTURING MEMBERS VENTURING MEMBERS/ NO ETHNICITY PROVIDED AFRICAN AMERICAN EXPLORING MEMBERS ASIAN EXPLORING MEMBERS CAUCASIAN EXPLORING MEMBERS HISPANIC/ LATINO EXPLORING MEMBERS OTHER RACES EXPLORING MEMBERS EXPLORING MEMBERS/ NO ETHNICITY PROVIDED 10 Nevada Area Council Membership Strategic Plan 2016-2020 Membership Growth Plan Scouting provides unparalleled life-changing experiences. Recognizing the program expectations of our customer base, we must offer value to the youth and parents we serve and highlight adventure as the main topic of a disciplined recruiting campaign. Supporting the objectives and goals of the Council’s Membership Strategic Plan, the Nevada Area Council is committed to achieving the following benchmarks in 2017: The Council’s Cub Scout and Boy Scout membership growth rates are higher than the national average; 2% growth over prior year. Serve 8,700 youth in Scout programs. The Council’s Venturing and Exploring growth rates attain an overall growth rate target of 10%. Serve 350 youth in high school programs. The Council maintains a vibrant adventure program that focuses on program quality, as measured through participant feedback, versus growth in participation. Leverage national programs (e.g. Blast Into Scouting) to keep youth retention rates amongst the highest in the nation; with a target of 78% or greater. 94% of units re-charter annually. To achieve these benchmarks, the annual membership calendar will guide the Council toward success in the following focus areas: Fall New Scout Recruitment Drive (with a primary focus on recruiting new Tiger Cubs and Cub Scouts). New Unit Retention campaign to start 20 sustainable new units. Spring New Scout Recruitment Drive. High school new member recruitment / promotion drives for Varsity Scouts, Venture Crews and Exploring Posts. Timely and well managed recharter process to affect strong unit retention rates in 2017; including supporting and reengaging chartered partners. Evaluate the effectiveness of the Webelos-to-Scout transition process and recommend an improvement plan, if needed, to take effect in 2018. Ask each district to track and contact Webelos that are able to transition.