Melanin Reader Redefines Hair Removal Technology pg. 3 September/October 2020 www.theaestheticguide.com DESIGNED BY PHYSICIANS, FOR PHYSICIANS Reimagine the possibilities. Revitalize your practice. Reshape patients’ lives. Apyx Medical | Clearwater, FL USA | +1 800 537 2790 | www.apyxmedical.com | www.renuvion.com © Copyright 2020 Apyx Medical, All rights reserved. Renuvion® is a registered trademark of Apyx Medical Corporation. Apyx™ is a trademark of Apyx Medical Corporation. Energy Elevating LivesSM is a service mark of Apyx Medical Corporation. Dual Wavelength Elite iQ Advances Safety, Expands Capabilities and Maximizes Outcomes DESIGNED BY PHYSICIANS, By Kevin A. Wilson, Contributing Editor The Elite iQ™ Aesthetic Workstation from than it was even 20 years ago,” said Will Cynosure, LLC (Westford, Mass.) is the Kirby, DO, a dermatologist in Hermosa Deanne Mraz Robinson, latest addition to the Elite family, the Beach, Calif., and chief medical officer of MD, FAAD FOR PHYSICIANS world’s first Alexandrite/Nd:YAG system, Laseraway. “Our clinics are in major metro- Modern Dermatology of delivering increased power and dual- politan areas so we see the most diversity Connecticut wavelength versatility for rapid, highly Assistant Clinical Professor of and the widest range of skin types, from I Dermatology customizable treatments. As the next to VI, as we practice. It is extremely valu- Yale New Haven Hospital generation of the Elite+™ platform, and able to be able to treat patients safely and Westport, CT following in the footsteps of its predeces- effectively regardless of ethnic origin. Elite sors, this device treats the spectrum of iQ is definitely the next evolution in aes- laser indications starting with gold stan- thetic laser devices.” dard hair removal and moving through benign pigmented and vascular lesions, There’s even more to like, according to E. scarring, skin revitalization, photo-aging, Victor Ross, MD, a dermatologist in San Will Kirby, DO, FAOCD pseudofolliculitis barbae (PFB) and more. Diego, Calif. “The previous platform was This modern-looking, easy-to-use plat- Dermatologist a popular and proven technology, but Chief Medical Officer form also features its signature Skintel® this goes beyond the next step. It is still Laseraway live Melanin Reader™ for guided setting Hermosa Beach, CA adjustment on the fly, maximizing safety a workhorse, and excels at hair removal. as well as outcomes. With higher maximum energy and large spot sizes – up to 24 mm – you can use An Enhanced Experience high energy and faster rep rates because of the increased power. It still treats every- Skintel truly separates Elite iQ from thing you’d expect with this type of laser the hair removal pack, according to system, regardless of skin type, and even E. Victor Ross, MD Deanne Mraz Robinson, MD, of Modern more safely with Skintel technology,” he Dermatologist San Diego, CA Dermatology of Connecticut (Westport, said. “It utilizes top-line air cooling, and Conn.) and assistant clinical professor of with more power, the fully adjustable flu- dermatology at Yale New Haven Hospital. ence, pulse durations and rep rates are “This provides users an accurate reading available in more modes than before. of skin type that then translates into set- Reimagine the possibilities. tings you can use with confidence. You “The markets for hair removal, vascular and can do this during the treatment session. pigmented lesions, and skin revitalization Christian Karavolas, CLS So, if your patient has different skin color continues to grow,” Dr. Ross continued. Founder Revitalize your practice. at the armpit because it doesn’t get as “Hair removal is the most popular aesthetic Romeo & Juliette Laser much sun, or you are dealing with the Hair Removal indication. People will spend thousands of New York City, NY Reshape patients’ lives. bikini area, where there can be dramatic dollars and many days over the course of change of skin color in a small area, you their lifetime to manage unwanted hair, and can take additional readings to modify this doesn’t take into account patients with treatment parameters easily and rapidly on the fly for top safety and efficacy.” more serious issues. And the male market segment is growing rapidly as the stigma “The world is a diverse place, and the associated with treatment is dropping with aesthetic market reflects that. Moreover, a concurrent rise in the popularity of more Todd Tillemans CEO Apyx Medical | Clearwater, FL USA | +1 800 537 2790 | www.apyxmedical.com | www.renuvion.com the patient population seeking aesthetic carefully managed or even crafted facial Cynosure © Copyright 2020 Apyx Medical, All rights reserved. Renuvion® is a registered trademark of Apyx Medical Corporation. services is simply much more diverse and body hair.” Westford, MA Apyx™ is a trademark of Apyx Medical Corporation. Energy Elevating LivesSM is a service mark of Apyx Medical Corporation. The Aesthetic Guide | September/October 2020 | www.theaestheticguide.com 3 September/October 2020 • Volume 23 • Number 5 Features 24 Nonsurgical Body Contouring 40 Hot Products 50 The Art of the Virtual Consult 68 Transgender Transformation Practice Management 60 Developing an Ethical Sales Ethos Women in Aesthetics 74 Ava Shamban, MD Talent & Techniques 76 Single Incision Minimally Invasive Neck Lift Events & Education 78 Aesthetic Events and Education News Directory 80 Aesthetic Company Directory Comparison Charts 86 Physician-Dispensed Topicals 87 Dermal Fillers 88 Emerging Technologies 89 Microneedling 90 Fractional Technologies 92 Vascular Technologies 94 Skin Rejuvenation 98 Acne Tx Devices 99 Hair Removal 101 Body Shaping Technologies 4 The Aesthetic Guide | September/October 2020 | www.theaestheticguide.com Advertiser Index Content PUBLISHER AACS 83 Erin Velardo Advalight Corp. 36-37 [email protected] Advice Media 59 CONTENT COORDINATOR Tawni Bosiljevac Aerolase 29 [email protected] Aesthetic Multispecialty Society 64 949.830.5409 Aesthetics Biomedical 12-13 CONTRIBUTING EDITORS Lisette Hilton The Aesthetic Awards 2020 66 John Jesitus The Aesthetic Guide Online 77 Cindy Papp Kevin A. Wilson The Aesthetic Show 48 GRAPHIC DESIGN AMWC 58 Marco Villas Allergan 107 Sales & Marketing AnteAGE 43 GROUP SALES DIRECTOR Apyx Medical 2 Mindy Millat [email protected] Cocoon Medical 33 949.830.5409 Cutera 34-35 SALES MANAGER, MEDIA Cynosure 3, 11 Monty McMurray [email protected] DEKA 17 949.697.6672 FACE 97 MARKETING & BRAND MANAGEMENT FotoFinder Systems 67 Karla Villalobos Fotona 108 Stefani McGee Incredible Marketing 61 SUBSCRIPTION INQUIRIES/CHANGES OF ADDRESS Lasering USA 38-39 949.697.6672 Les Encres 31 Informa Markets Leslie Marcus Media 85 AESTHETICS & ANTI-AGING GROUP BUSINESS DIRECTOR MedixSysteme 45 Eileen Baird Merit Pharmaceutical 49 Miami Cosmetic Surgery 79 The Aesthetic Guide is published six times per year by Informa Markets 36 Discovery, Ste. MTF Biologics 22-23 170, Irvine, CA, 92618. POSTMASTER: Please send address changes to The Aesthetic Guide, 36 Discovery, Ste. 170, Irvine, CA, 92618. Canadian G.S.T. number: R-124213133RT001. 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