NOW OPEN TO RISING COLLEGE SENIORS! June 1–July 10 SUMMER 2020 PUBLISHING INSTITUTE (SPI) BOOKS AND DIGITAL/MAGAZINE MEDIA Center for Publishing: Digital and Print Media OVERVIEW NYU SPI students meeting with Grace Bastidas (third from left), Editor of Parents Latina, at a reception at the Meredith Corporation. Our best advocates are our alumni, as their comments on these pages show. At the 2020 NYU Summer Publishing “SPI taught me more than I Institute, we look forward to welcoming a new class of ever could have imagined, but aspiring publishing leaders and helping them to achieve their I’m most thankful for the dreams. Located in New York City, the media capital of the community the program world, SPI also is at the center of the constantly evolving helped me to create. Between publishing landscape. Media is changing—and so are we. fellow students, alumni, and With a focus on book, digital, and magazine media, we professional contacts, I left SPI emphasize the learning of new skills and strategies to equip with an army of support that our students to tackle the challenges facing publishing and to helped me narrow my focus prepare them for careers in the industry. Workshops and and ultimately break into the sessions on career preparation with leading HR recruiters book publishing industry.” provide students what they need to succeed in the workforce. Courtney Smith, Digital By combining the study of publishing fundamentals with Marketing Associate, Simon & sessions on vital industry trends and digital strategies, SPI Schuster and SPI 2019 graduate provides firsthand, inside knowledge of what’s happening right now and what’s on the horizon in the publishing industry. This intensive program, offered by the New York University School of Professional Studies Center for Publishing, is taught by top professionals in the industry, including CEOs, publishers, editors, digital strategists, literary agents, video producers, designers, marketers, and publicists, to name just a few. Classroom learning includes lectures, workshops, and hands-on strategy sessions in subjects like cover design, video shooting and editing, app development, digital business strategy, manuscript editing, social media and influencer marketing, effective website design, and content creation across all platforms. In addition, learning outside the classroom takes place during visits to major book publishing houses, magazine media companies, and digital content and social media businesses across New York City. The Center for Publishing offers four pathways to professional publishing education: the Summer Publishing Institute, the Master of Science in Publishing: Digital and Print Media, executive education and conference programming on campus and abroad, and career advancement courses. If you are interested in pursuing the MS in Publishing: Digital and Print Media after completing the Summer Publishing Institute, please see pages 16–17 for more details. WHERE ARE THEY NOW? Our SPI alumni are our best advocates and Magazine), Highlights for Children, Houghton return each summer to network with our Mifflin Harcourt, Macmillan, Meredith students. Since 1978, the Summer Publishing Corporation (People, Entertainment Weekly, Institute has helped thousands of students Travel + Leisure), NBC, Netflix, New York launch their careers in publishing. Our Media, Oxford University Press, Penguin distinguished alumni have gone on to work Random House, Princeton University Press, for media companies including Abrams, Publishers Weekly, Refinery29, Scholastic, Amazon, Bustle, Condé Nast, Foundry Simon & Schuster, Time Inc. Books, William Literary + Media, Grove Atlantic, Hachette Morris Endeavor, W. W. Norton & Company, Book Group, HarperCollins Publishers, Hearst and many more. Magazines (Cosmopolitan, Food Network PAGE|2 THE PROGRAM This six-week program of study offers a thorough introduction to key principles of publishing, including book “SPI opened so many doors for publishing and digital/magazine media. The program opens me. I came into the summer with career preparation sessions and workshops designed to knowing I wanted to work in help students understand the media landscape and align publishing, but I didn’t have the their skills and interests with what the world of media has to vocabulary or understanding of offer. We believe it is important to introduce this information the industry that I needed. I and skill-building at the outset of the program. At the same finished SPI with such confidence time, students begin their exploration of publishing and that publishing was not only the media: on Monday through Friday mornings and afternoons, right career path for me, but students attend lectures and presentations delivered by that I had the skills and the leading executives on important industry issues. They also knowledge to make it happen.” participate in workshops and hands-on strategy sessions Emily Fishman, Publicity during the week and on certain weekends. Assistant, Bloomsbury Our seminars are devoted to topics that provide students and SPI 2019 graduate with practical skills, such as book, magazine, and web editing; digital content strategies; social media marketing; video production for publishing; and marketing and publicity plan implementation. (For a deeper look at our sessions, please see pages 5, 7, and 9.) Our weekend computer workshops provide both introductory and more advanced study of Photoshop, HTML, InDesign, and video editing, all key tools for the publishing industry. Our career preparation workshops offer advice on everything from résumé and cover letter writing to maximizing LinkedIn and networking events. Our goal is to prepare students for the professional world from day one. Across all media today, creating outstanding, profitable content is key. Students learn how to use their editorial and business knowledge in a wide range of creative environments, such as content-rich websites, social media and branded content companies, and retail brands. Our goal is to prepare students for careers in both publishing and publishing- related businesses to expand their scope and opportunities. For a closer look at last year’s program, please read the SPI postings on our blog at tinyurl.com/SummerPublishingInstitute. Literary agents Josh Getzler and Monica Odom during a workshop on the role of the literary agent. OPEN TO RISING COLLEGE SENIORS “As an English major, I have always been interested in the world of publishing, particularly editorial work. Before SPI, I had a hard time imagining what a job in the field looked like and what I needed in order to land one. SPI exposed me to all things publishing and gave me the tools and guidance I needed as a rising senior to prepare for a career in the industry after graduation. What I found most valuable were all of the connections I made, not only with professionals but with my peers. I am now connected to many publishing professionals near my university as well as in New York. They are impressed with my experience at SPI and have offered their guidance and consideration for future jobs. I highly recommend the program for any rising seniors looking to know more about publishing!” —Monique Martinez, SPI 2019 graduate and George Washington University Class of 2020 SPI is proud to welcome applications from qualified undergraduate students who will have completed their junior year before entering the program. For more information on requirements and how to apply, please see page 18. Note: This option is ONLY for those undergraduates entering their senior year in Fall 2020. PAGE|3 BOOK PUBLISHING A passion for publishing is at the heart of the SPI program. The book publishing session of SPI explores all aspects of the industry—from manuscript submission and editing, to marketing and sales, to the influence of growing formats like audiobooks and podcasts. Students learn about a variety of book categories, including adult trade, children’s and young adult books, academic publishing, and niche publications in many categories, with guest speakers from Penguin Random House, Hachette Book Group, HarperCollins Publishers, Simon & Schuster, and many more. Under the guidance of leading editors, marketers, publicists, agents, and digital experts, among others, students work in teams to create hypothetical new publishing companies with featured titles and authors. A range of panels, interactive workshops, lectures, and strategy sessions provide students with the opportunity to learn firsthand how the publishing industry operates today. Sessions on topics ranging from manuscript editing to cover design and production help students explore all major book publishing departments during the course of the book session. To gain a deeper understanding of the publishing process, students visit the headquarters of leading book publishing companies and independent bookstores around the city, including a private visit to Barnes & Noble to meet with executives who select books for the chain. Markus Dohle, CEO of Penguin Random House, Bestselling author Saeed Jones (left) signing delivering the keynote in the book session and advanced reader copies of his memoir after discussing why the best time to work in speaking to NYU SPI students about his life as publishing is now. an author. For Aspiring Editors: The Reader’s Report & Manuscript Workshop For those interested in careers in book editing, SPI offers the chance to read and comment on manuscript excerpts provided by leading editors in the industry. Students explore in-depth the process