Executive Committee Volume No.34 Issue No. 1 April 2010 2009-10/11 Dr. S Subramanian Division-III CONTENTS President Prof. P Thrimurthy [email protected] (Applications) Theme Section : SOCIAL NETWORKS [email protected] Mr. H R Mohan Division-IV Social Networks: Paradigm Shift from [email protected] (Communications) Information Age to Connected Age Vice-President 04 Mr. M D Agrawal Mini Ulanat Prof. Swarnalatha Rao Division-V [email protected] [email protected] (Edu. & Research) Social Networking - India Perspective 07 Jayram P V Hon. Secretary Prof. H R Vishwakarma Social Networking: Benefits & Risks in Academia [email protected] 09 Clif Kussmaul Hon. Treasurer Nominations Committee Social Network Sites: Public, Private, or What? Mr. Saurabh H Sonawala 12 Danah Boyd Dr. Shyam Sunder Agrawal [email protected] Using Social Media for Business Swetha Christy Immd. Past President Prof. (Dr.) U K Singh 16 Mr. S Mahalingam Social Networking Sites (Threats and Attacks) [email protected] Dr. Suresh Chandra Bhatia 22 M K Sharma Harnessing Social Networking Services for a Business Edge 25 Anand Parthasarathy Social Networking for Health Regional Vice-Presidents Publications Committee 27 Sangeeta Bhattacharya, Satish P Rath Chairman Multi-Dimensional Social Networks: The Race to the Intelligent Web Mr. M P Goel (Region I) Prof. S. V. Raghavan 29 Joseph Pally [email protected] [email protected] Use Cases and Architectural Decisions for Transforming the Mr. D P Mukherjee (Region II) 34 Energy and Utility Ecosystem using Social Networks Antony Satyadas [email protected] Chief Editor Dr. T V Gopal Vision Talk Prof. S G Shah (Region III) [email protected] Address to : CSI - India IT 2020 Conference [email protected] 37 S Ramadorai (Region IV) Mr. Sanjay Mohapatra Director (Education) HR Column [email protected] Wg. Cdr. M Murugesan (Retd.) Role of Social Networking in Employment [email protected] E Balaji Dr. D B V Sarma (Region V) 41 [email protected] Article Executive Secretary Mr. C G Sahasrabuddhe (Region VI) Data Governance and Security Challenges in Cloud Computing Mr. Suchit Gogwekar 43 Gayathri Ekambaram [email protected] [email protected] Departments Mr. S Ramanathan (Region VII) [email protected] 02 Community Talk Mr. Jayant Krishna (Region VIII) President’s Desk [email protected] 03 CSI Topics 11 CSI Calendar 2010-11 Division Chairpersons Published by 32 CSI Executive Committee (2010-11/12) Dr. Deepak Shikarpur Division-I (Hardware) Mr. Suchit Gogwekar National Conference on Research Issues in Comp. Sc. & Engg. 2010 [email protected] For Computer Society of India 50 (NCRICSE 2010) – A Report : M. Somasundaram Dr. T V Gopal Division-II (Software) CloudCamp India Tour’10 – A Report : Dave Nielsen, Prem Sankar G [email protected] 52 NCISE-2010: National Conf. on Info. and Software Engg. – A Report 56 A. Anthony Irudhayaraj 57 INDIA IT 2020 – A Report : Vishnu Kanhere 60 From CSI Chapters CSI COMMUNICATIONS | APRIL 2010 01 COMMUNITY TALK Social networking is the grouping of individuals Social Media is a collective group of web content into specific groups, like small rural communities prepared and published (primarily influenced) by end- or a neighborhood subdivision. Although social users. The group is directly involved and the members networking is possible in person, especially in the “think aloud”. They share their thoughts, ideas, workplace, universities, and high schools, it is most knowledge, post questions, discuss and get answers, popular online. The social networking phenomena did comments and acknowledges. There is plenty of begin in the 80s but was not popular until four years scope for learning in the informal mode. Social ago. In the 1980s, we had the Bulletin Board Services Media is about participation, openness, conversation, (BBS). By the ‘90s, we often used e-mail because community, and connectedness. it was easier and more immediate. Facebook was Juniper Research on Trends of Social Media launched in the year 2004 and the explosive growth showed that: of the phenomena has surprised many people. Social • 77% of online shoppers read consumer product networking now accounts for 11 percent of all time reviews and ratings before making a purchase spent online in the US. • $2 Billion of online travel purchase a year are In many ways, the origin of Social Networking affected by social media in the present form begins with the convergence of • 24% of online car shoppers have changed their several events. The social interacting that began mind about a vehicle purchase based on social with Instant Messaging (IM) has evolved. With media IM, the user defines who is in their network. People • 51% of journalists read blogs for story ideas would invite others to be “in their network”. The • 28% of top search engine results are social media construction of the network gave them control over sites who they interacted with. In the initial marketing of Through social networking, we have learned such ideas, it was presented as a safety feature. IM about friends’ breakups, their children’s illnesses or differs from e-mail in that it occurs in ‘real-time’ parents’ deaths. We’ve gotten an inside glimpse of just as ‘text messaging’ on cell phones. The two our children’s lives and a better sense of the day-to- individuals interact with each other in the form of day lives of close friends who live far away and co- an ongoing conversation typed out on their keypads. workers who sit next to us. We’ve found long-lost Over time, the IM system improved to where pictures friends and made a couple of new ones, but we also were added and other ways such as avatars, “smileys” have never felt more distracted. and emoticons were available to customize ones’ on Social Media is influencing Business, Education, screen appearance. Law Enforcement and changing the way social “Social Media can be called a strategy and an interactions happen. There are dangers associated outlet for broadcasting, while Social Networking is a with social networking including data theft and tool and a utility for connecting with others. viruses, which are on the rise. The most prevalent The difference is not just semantics but in the danger though often involves online predators or features and functions put into these websites by their individuals who claim to be someone that they are creators which dictates the way they are to be used. not. Although danger does exist with networking There’s also a kind of, which came first, the chicken or online, it also exists with networking out in the real the egg kind of argument to be made here. I suspect world, too. Just like one is advised when meeting that Social Networking came first which evolved into strangers at clubs and bars, school, or work – one Social Media.” is also advised to proceed with caution online. By - Lon S. Cohen, being aware of your cyber-surroundings and who Writer, Communicator and Blogger one is talking to, one should be able to safely enjoy social networking online. It will take many phone In other words, Social Media are tools for sharing conversations to get to know someone, but one really and discussing information. Social Networking is the won’t be able to make a clear judgment until one use of communities of interest to connect to others. can meet each other in person. Common sense and Social Media is a vast term comprising of listening to one’s own inner voice are presently the communication, collaboration, multimedia, reviews, best handles when something doesn’t feel right about and sharing interesting online content with friends, the online conversations taking place. family, and even complete strangers. Blogs, Internet I thank Ms. Mini Ulanat who is one of our very Forums, Podcasts, Picture Sharing, Video Sharing, active professionals for compiling the theme content and Instant Messaging are just some of the social for this issue. media tools that people use to interact on the internet on a daily basis. Our communications have gotten Dr. Gopal T V increasingly short, often circulated one sentence at a Hon. Chief Editor time on Facebook, Twitter or via text message. [email protected] CSI COMMUNICATIONS | APRIL 2010 02 PRESIDENT’S DESK From : [email protected] Subject : President’s Desk Date : 1st April, 2010 Dear Affectionate Members of CSI Family, I am privileged to take this opportunity to bow before you, conducted a regional student meet which has been inaugurated by thanking you for the continuous support extended to me since Prof. S. K. Khanna on 5th March 2010. A salute to Dr. Vipin Thagy, 1980s and for electing me this time, as the first person to serve you. student counselor and President of ISCA and Prof. Rao, Director of Let the light of Wisdom from this CSI family with the divine JayPee Institute for promoting the student activities. light, enlighten us, to open up new avenues and enable us to reach Vallabh Vidyanagar chapter has conducted “IT FUTURA-2010” new frontiers in using ICT for improving the quality of life in all during 5-6 March 2010. sectors of economy. Congratulations to Dr. Deepti, Dr. Paresh, Dr. Darshan, Mrs. Employability: Jyoti, Dr. Preeti, Mr. Himansu and Mrs.Chayaben on their success The Trinity of Academics, Industry and Government need to in attracting more than 200 registrations with presentation of about have better bondage to make ALL the outturn of our Educational 20 research papers. Institutions employable. While our IT sector is contributing to earn IFIP International conference on Bioinformatics was impressive Foreign exchange year after year in good arithmetic conducted by SVNIT, Surat and was coordinated by Dr.