social media calendar courtesy of 2021 compliments of [email protected] When engaging your donors, you'll want to post a few times per week. One can be a fun post, and the other can be a more direct need post. When you can, try to incorporate a question in the post. Maybe for a fun post, it's something like this meme with a question of "Can anyone else relate? Adding a question will encourage a donor to engage with your post with either a comment or like, which the social media platforms love. They actually use that engagement as a tool on how much they show your page to viewers in the future. A fun post can be something along the lines of A funny meme/image/video/joke Did you know Get to know ____ (Showcase a volunteer or staff member & some fun things about them) Any of the item listed in this calendar Direct posts should include things like Why you need their help Photos/stories showing specifically how their support/donations help Call to action (How they can give/volunteer? Be specific on what you need & make it easy for them to give/volunteer right there on the spot.) Don't forget to thank your donors! Always. Make sure that they know that you value them and appreciate their support. 1 New Year's Day y r 8 Elvis Presley's Birthday a 10 Peculiar People Day u 18 Martin Luther King Jr. Day 21 Get to Know Your Customers Day n 28 Data Privacy Day a J y 2 Groundhog Day r 7 Super Bowl a 9 National Pizza Day u 14 Valentine's Day r 17 President's Day b 20 Love Your Pet Day e 28 Golden Globe Awards F 5 National Employee Appreciation Day h 7 National Be Heard Day 8 International Women's Day c r 14 Daylight Savings Begins a 15 World Consumer Rights Day 17 St. Patrick's Day M 20 First Day of Spring 1 April Fool's Day 4 Easter l i 10 National Siblings Day r 11 National Pet Day p 15 Get to Know Your Customer Day A 22 Earth Day 25 Academy Awards 1 May Day 4 Star Wars Day y 5 Cinco de Mayo a 6 National Nurses Day 9 Mother's Day M 15 International Day of Families 31 Memorial Day 1 National Say Something Nice Day 4 National Donut Day e 8 Best Friends Day n 20 First Day of Summer u 20 Father's Day J 21 National Selfie Day 30 Social Media Day 4 Independence Day 7 World Chocolate Day y 15 Get to Know Your Customers Day l 17 World Emoji Day u 18 International Nelson Mandela Day J 24 Tell an Old Joke Day 31 National Mutt Day 2 World Wide Web Day t 8 International Cat Day s 9 National Book Lovers Day u 15 National Relaxation Day g 16 National Tell a Joke Day u 19 World Photo Day A 26 National Dog Day r e 6 Labor Day b 11 Patriot Day 12 National Grandparents Day m 21 International Day of Peace e t 22 First Day of Fall 29 National Coffee Day p e S r 1 World Smile Day e 13 National Train Your Brain Day 14 National Dessert Day b 16 Bosses Day o t 21 Get to Know Your Customers Day c 30 Checklist Day 31 Halloween O r e 7 Daylight Savings Time Ends b 11 Veterans Day 16 National Entrepreneurs Day m 25 Thanksgiving Day e 26 Black Friday v 27 Small Business Saturday o 29 Cyber Monday N r e 1 Giving Tuesday b 4 National Cookie Day 18 Super Saturday m 21 First Day of Winter e 25 Christmas Day c 31 New Year's Eve e D.