Company Profile Founded in 1806, Colgate-Palmolive is a $17.1 billion consumer products company that serves people around the world with well-known brands that make their lives healthier and more enjoyable. Colgate Brands Colgate provides oral care, personal care, home care and pet nutrition products under trusted brands such as: Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, Suavitel, Hill’s Science Diet and Hill’s Prescription Diet. Operations Colgate operates in over 75 countries and sells products in over 200 countries and ter- ritories. Approximately 75 percent of sales come from operations outside of the United States. 37,700 Colgate employees drive our success. Headquartered in New York City, Colgate operates through five divisions around the world: Five Divisions ® ® ® North America Latin America Europe/South Pacific Softsoap Blue- PMS 661 Silver- Foil Stamp Greater Asia/Africa Hill’s Pet Nutrition The Company has over 60 manufacturing and research facilities globally. The vast major- ity of Colgate products are manufactured in Colgate-owned facilities. Business Strength Colgate Values Colgate’s success is linked to the Company’s values of Net Sales ($ millions) Caring, Global Teamwork and Continuous Improvement. 2008 $15,330 2009 $15,327 2010 $15,564 n Caring 2011 $16,734 The Company cares about people: Colgate people, cus- 2012 $17,085 tomers, shareholders and business partners. Colgate is committed to act with compassion, integrity, honesty and Dividends Paid (per common share) high ethics in all situations, to listen with respect to others 2008 $1.56 and to value differences. The Company is also committed 2009 $1.72 to protect the global environment, to enhance the com- 2010 $2.03 2011 $2.27 munities where Colgate people live and work, and to be 2012 $2.44 compliant with government laws and regulations. n Operating Profit and Additional Information(1) ($ millions) Global Teamwork 2008 $3,101 $3,265 (1) All Colgate people are part of a global team, committed 2009 $3,615 to working together across countries and throughout the 2010 $3,489 $3,796 (1) world. Only by sharing ideas, technologies and talents (1) 2011 $3,841 $3,858 can the Company achieve and sustain profitable growth. 2012 $3,889 $4,023 (1) n Continuous Improvement Diluted Earnings Per Share and Additional Information(1) Colgate is committed to getting better every day in all it 2008 $3.66 $3.87 (1) 2009 $4.37 does, as individuals and as teams. By better understanding 2010 $4.31 $4.84 (1) consumers’ and customers’ expectations and continuously 2011 $4.94 $5.03 (1) working to innovate and improve products, services and 2012 $5.15 $5.36 (1) processes, Colgate will become the best. Gross Profit Margin and Additional Information(2) (% of sales) Colgate Policy Statements 2008 56.3% 56.7% (2) 2009 58.8% n Environmental, Occupational Health 2010 59.1% & Safety Policy Statement 2011 57. 3 % 57.6% (2) n Code of Conduct 2012 58.1% 58.3% (2) n Business Practices Guidelines (1) 2012 excludes charges related to the 2012 Restructuring Program and n Supplier Code of Conduct certain other 2012 items. 2011 excludes costs associated with business realignment and other cost-saving initiatives and certain other 2011 items. n FCPA and Anti-bribery Policy 2010 excludes a one-time charge related to the transition to hyperinflation- n Product Safety Research Policy ary accounting in Venezuela and certain other 2010 items. 2008 excludes charges related to the 2004 Restructuring Program. A complete reconcili- n State of California Disclosure: ation between reported results (GAAP) and results excluding these items (Non-GAAP), including a description of such items, is available on Colgate’s Supply Chain Transparency web site. n Material Safety Data Sheets (U.S.) n (2) 2012 excludes costs related to the sale of land in Mexico. 2011 excludes Global HIV/AIDS Policy Statement costs associated with business realignment and other cost-saving initiatives. 2008 excludes charges related to the 2004 Restructuring Program. A com- plete reconciliation between reported results (GAAP) and results excluding Additional information about the these items (Non-GAAP), including a description of such items, is available Company can be found in Colgate’s on Colgate’s web site. 2012 Annual Report..