Vores by | Carlsberg ÅBEN INTERNATIONAL IDÉKONKURRENCE | OPEN INTERNATIONAL IDEAS COMPETITION | 2006 8VgahWZg\^c8deZc]V\Zc PROGRAM BRIEF Vores by | Carlsberg ÅBEN INTERNATIONAL IDÉKONKURRENCE | 2006 OPEN INTERNATIONAL IDEAS COMPETITION | 2006 >cYWnYZahZq' >ck^iVi^dcq( VISIONEN VISION KdgZhWnq) DjgX^inq) BYEN THE CITY 9VcbVg`q. 9ZcbVg`q. GZ\^dcZcq. I]ZgZ\^dcq. @³WZc]Vkcq&% 8deZc]V\Zcq&% CVWd`kVgiZgZgcZq&+ CZ^\]Wdjg^c\Y^hig^Xihq&+ OMRÅDET THE SITE =^hidg^Zd\`jaijgVgkq'( =^hidgnVcYXjaijgVa]Zg^iV\Zq'( 7ZWn\\ZahZd\aVcYh`VWq'+ 7j^aY^c\hVcYaVcYhXVeZq'+ ;dgi²aa^c\ZgcZq(& I]Zhidg^Zhq(& >c[gVhigj`ijgq(' >c[gVhigjXijgZq(' ;nh^h`Z[dg]daYq() E]nh^XVaXdcY^i^dchq() ;dgih²iiZcYZV`i^k^iZiZgq(- ;jijgZVXi^k^i^Zhq(- OPGAVEN THE ASSIGNMENT >YZci^iZiq(. >YZci^inq(. 7na^kq)% 8^ina^[Zq)% Higj`ijgq)' JgWVc[dgbq)' 7²gZYn\i^\]ZYq)+ HjhiV^cVW^a^inq)+ GZVa^hZg^c\q)- GZVa^hVi^dcq)- 9Zik^YZgZ[dga³Wq). L]Vi]VeeZchcZmi4q). @dc`jggZcXZ[dghaV\Zihdb[Vc\q*' GZfj^gZYYgVl^c\hVcYdi]ZgbViZg^Vaq*' BETINGELSER REGULATIONS 7ZY³bbZahZh`g^iZg^Zgq*( 6hhZhhbZciXg^iZg^Vq*( @dc`jggZcXZiZ`c^h`ZWZi^c\ZahZgq*) 8dbeZi^i^dcgZ\jaVi^dchq*) ' INDBYDELSE 8VgahWZg\6$H^cYWnYZg]ZgbZYi^aYZaiV\ZahZ^ZcWZc 9ZgjYdkZgk^ak^cYZgZc[jc\ZgZhdbgY\^kZg[dg8Vgah" ^ciZgcVi^dcVa^Y`dc`jggZcXZdbZc^YeaVc[dg8Vgah" WZg\6$H^]ZaZeaVca²\c^c\hegdXZhhZc# WZg\dbgYZi^@³WZc]Vkc# @dc`jggZcXZc i^agZiiZa²\\Zh ^ hVbVgWZ_YZ bZY @³" 8VgahWZg\6$HhideeZgkZYjY\Vc\ZcV['%%-egdYj`" WZc]Vkch@dbbjcZd\6`VYZb^h`6g`^iZ`i[dgZc^c\# i^dcZc ^ dbgYZi! bZc [Vhi]daYZg YZ VYb^c^higVi^kZ! [dgh`c^c\hb²hh^\Zd\WZh³\hb²hh^\ZV`i^k^iZiZge ;Zb^ciZgcVi^dcVaZÒgbVZgZg^ck^iZgZii^aViYZaiV\Z/ 8VgahWZg\#9ZiZ[iZgaVYZgZidbgYZeXV#((]V!YZg 7VjbVcAndch6gX]^iZXih!AZZYh$7Z]c^hX]6gX]^iZ`" [dgjYZc Vi k²gZ XZcigVai eaVXZgZi ^ @³WZc]Vkc Zg Zi iZc!Hijii\Vgi$=dihdc7V``Zg7dc^[VXZ=VYZc6gX]^" cVi^dcVai`aZcdY^Z!YZggjbbZgWZinYZa^\YVch``ja" iZXihVcYJgWVc^hih!KVcXdjkZg$:cg^XB^gVaaZh7ZccZ" ijg]^hidg^Z# 9ZiiZ dbgYZ h`Va dbYVccZh i^a Zc i²i! YViiVIV\a^VWjZ!7VgXZadcV$L:HI-jgWVcYZh^\c aZkZcYZ!bZccZh`Za^\d\ejahZgZcYZWnYZa^cnZd\]^" aVcYhXVeZVgX]^iZXijgZ!GdiiZgYVb# hidg^h`ZgVbbZg# @dc`jggZcXZcZgYZgjYdkZgWZc[dgVaaZ^ciZgZhhZ" >YZci^iZi!Wna^k!higj`ijg!W²gZYn\i^\]ZYd\gZVa^hZg^c\ gZYZ# ZgYZW²gZcYZZaZbZciZg^`dc`jggZcXZc#9Zg[dgde" [dgYgZhYZgi^a!ViYZaiV\ZgcZYVccZgik²g[V\a^\ZiZVbh 6gWZ_Yhi^iaZce`dc`jggZcXZc!ÇKdgZhWnÇ!ZgZik^\i^\i Ä Vg`^iZ`iZg! eaVca²\\ZgZ! aVcYh`VWhVg`^iZ`iZg! Wn" h^\cVa[gV8VgahWZg\6$Hdb!VibVc³ch`ZgVih`VWZ Wn\\ZgZ!^c\Zc^³gZg!hdX^dad\Zg!Vcigdedad\Zg!\Zd\gV" WgZY^ciZgZhhZ[dgjYk^`a^c\ZcV[YZccnZWnYZa# [Zg!Zg]kZgkh[da`!`jchicZgZb#Ó# 8VgahWZg\6$Ha²\\Zgdei^aZcbZ\Zi[g^^Y`dc`jg" @dc`jggZcXZc [dga³WZg [gV &# cdkZbWZg '%%+ i^a '-# gZcXZ bZY h [ `dc`gZiZ W^cY^c\Zg [dg YZaiV\ZgcZ [ZWgjVg'%%,# hdbbja^\i#9ZiZgdei^aYZaiV\ZgcZhZakVi\^kZYZi bZhi dkZgWZk^hZcYZ WjY e! ]kdgYVc KdgZh Wn h`Va K^cYZgZc V[ `dc`jggZcXZc k^a [ i^a de\VkZ! e WV\" k²gZ!d\]k^a`Zia^kYZch`VagjbbZ^[gZbi^YZc# \gjcY V[ k^cYZg[dghaV\Zi! Vi jYVgWZ_YZ YZc ZcYZa^\Z ^YeaVc[dgdbgYZi^hVbVgWZ_YZbZY8VgahWZg\6$H d\@³WZc]Vkch@dbbjcZ#>YeaVcZch`VajYVgWZ_YZh [gVbZY^d'%%,i^ajai^bd'%%,# AVgh=daiZcEZiZghZc 9^gZ`i³g 8VgahWZg\6$H:_ZcYdbbZ ( PROGRAM BRIEF INVITATION 8VgahWZg\6$H^heaZVhZYid^ck^iZZcig^Zh[dgVcdeZc I]Zl^ccZgd[i]Z^YZVhXdbeZi^i^dcl^aaWZVh`ZYidVXi ^ciZgcVi^dcVa^YZVhXdbeZi^i^dc[dgVXdcXZeijVaeaVc Vh8VgahWZg\ÉhVYk^XZgi]gdj\]djii]ZeaVcc^c\egdXZhh# [dgi]Z8VgahWZg\h^iZ^c8deZc]V\Zc# I]ZXdbeZi^i^dc^hdg\Vc^hZY^cXdaaVWdgVi^dcl^i]i]Z 6ii]ZZcYd['%%-!8VgahWZg\6$Hl^aaY^hXdci^cjZegd" 8^ind[8deZc]V\ZcVcYi]Z6gX]^iZXihÉ6hhdX^Vi^dcd[ YjXi^dc dc i]Z h^iZ! Wji VYb^c^higVi^kZ [jcXi^dch! gZ" 9ZcbVg`# hZVgX] VXi^k^i^Zh VcY k^h^idg [VX^a^i^Zh l^aa gZbV^c ^c eaVXZ#I]^haZVkZhVcVgZVd[VWdji((]ZXiVgZhl]^X]! ;^kZ^ciZgcVi^dcVaiZVbh]VkZWZZc^ck^iZYideVgi^X^" VeVgi[gdb]Vk^c\VXZcigVaadXVi^dc^c8deZc]V\Zc!^h eViZ/7VjbVcAndch6gX]^iZXih!AZZYh$7Z]c^hX]6g" VcVi^dcVaigZVhjgZi]ViXdciV^chkVajVWaZ9Vc^h]Xja" X]^iZ`iZc!Hijii\Vgi$=dihdc7V``Zg7dc^[VXZ=VYZc ijgVa ]Zg^iV\Z# I]^h VgZV h]djaY WZ XdckZgiZY ^cid V 6gX]^iZXih VcY JgWVc^hih! KVcXdjkZg $ :cg^X B^gVaaZh YZchZ!k^WgVciVcYejahVi^c\X^inY^hig^XidcV]jbVc 7ZccZYViiVIV\a^VWjZ!7VgXZadcV$L:HI-jgWVcYZ" hXVaZ^cVhZii^c\i]Vi^hWdi]]^hidg^XVaVcYXdciZb" h^\caVcYhXVeZVgX]^iZXijgZ!GdiiZgYVb# edgVgn# I]ZXdbeZi^i^dc^hdeZcidVaadi]Zg^ciZgZhiZYeVgi^Zh >YZci^in!X^ina^[Z!jgWVc[dgb!hjhiV^cVW^a^inVcYgZVa^hV" VhlZaa# i^dcVgZi]Z`ZnZaZbZcih^ci]^hXdbeZi^i^dc#8dchZ" fjZcianZcigVcihVgZZcXdjgV\ZYid[dgbbjai^Y^hX^ea^" I]Z ldg`^c\ i^iaZ hZaZXiZY [dg i]Z XdbeZi^i^dc!ÇDjg cVgniZVbhd[VgX]^iZXi!eaVccZgh!aVcYhXVeZVgX]^iZXih! 8^inÉÇ!^hVc^bedgiVcih^\cVa[gdb8VgahWZg\^cY^XVi^c\ X^inWj^aYZgh!Zc\^cZZgh!hdX^dad\^hih!Vci]gdedad\^hih! i]Vii]ZegdbdiZgl^h]ZhidXgZViZWgdVY^ciZgZhi^ci]Z \Zd\gVe]Zgh!Wjh^cZhheZdeaZ!Vgi^hih!ZiX# YZkZadebZci d[ i]^h cZl X^in Y^hig^Xi# 8VgahWZg\ 6$H hZZhi]^hVhVkZgn[gZZ^YZVhXdbeZi^i^dcl^i]Vh[Zl I]ZXdbeZi^i^dceZg^dY^h&CdkZbWZg'%%+id'-;Z" heZX^ÒXXdchigV^cihdcZcigVcihVhedhh^WaZ#>i^hjeid WgjVgn'%%,# i]ZZcigVcihidegdk^YZi]ZbdhiXdbeZaa^c\egdedhVah [dgDjg8^inVcY^iha^[ZVcYVXi^k^i^Zh^ci]Z[jijgZ# I]Zl^ccZgd[i]ZXdbeZi^i^dcl^aaWZZcigjhiZYl^i] i]ZVhh^\cbZcid[egZeVg^c\i]ZÒcVa^YZVheaVc[dgi]Z VgZVdci]ZWVh^hd[i]Zl^cc^c\Zcign!^cXdchjaiVi^dc l^i]8VgahWZg\6$HVcYi]Z8^ind[8deZc]V\Zc#I]^h eaVcl^aaWZegZeVgZY^ci]ZeZg^dY[gdbb^Y"'%%,id ZcY"'%%,# AVgh=daiZcEZiZghZc K^XZegZh^YZci 8VgahWZg\6$HEgdeZgi^Zh ) VISIONEN THE VISION VORES BY | OUR CITY VORES BY OUR CITY 8VgahWZg\ 6$H k^a h`VWZ Zc cn Wn# :c a^ka^\ Wn! YZg 8VgahWZg\6$HlVcihidXgZViZVcZlX^in!Vk^WgVciX^in h²iiZgcnZhiVcYVgYZg[dga^kh`kVa^iZi^ZcV`i^k!i²i i]VihZihcZlhiVcYVgYh[dgfjVa^ind[a^[Z^cVcVXi^kZ! d\hVbbZchViWn#:cWn!YZgjY[dgYgZg[gZbi^YZc# YZchZVcYXdbedh^iZjgWVc[VWg^X/VX^ini]ViX]VaaZc\Zh i]Z[jijgZ# K^g`hdb]ZYZc 8VgahWZg\6$H ]Vg ]³_Z VbW^i^dcZg# 8VgahWZg\h`Vak²gZZihiZY!YZgi^a[³gZg@³WZc]Vkc I]Z XdbeVcn 8VgahWZg\ 6$H ]Vh \gZVi VbW^i^dch/ i]Z cd\Zijc^`i!WcZg[dgcnZhVbbZc]²c\Z^WnZcd\ 8VgahWZg\Y^hig^Xih]djaYWZVeaVXZi]ViVYYhhdbZi]^c\ h`VWZgZccnYZhi^cVi^dc#KdgZhWn]VgZi^ciZchiWna^k jc^fjZid8deZc]V\Zc!XgZViZhcZlXdggZaVi^dch^ci]Z hdb[³a\ZV[ZcWaVcY^c\V[[dgh`Zaa^\VgiZYZWda^\Zg! X^inVcYZhiVWa^h]ZhVcZlYZhi^cVi^dc#Djg8^inh]djaY WaVcYZiZg]kZgkha^k!]VcYZaha^k!cViiZa^k!`jaijga^k![g^" WZX]VgVXiZg^hZYWn^ciZchZX^ina^[ZXgZViZYWnVb^md[ i^Yha^k! eVg`a^k b#k# ^ hVbhe^a bZY 8VgahWZg\ 6$HÉ gZh^YZci^VaegdeZgi^Zh!XdbbZgX^Va[VX^a^i^Zh!gZiV^aegZ" Z\cZV`i^k^iZiZgehiZYZi#6aiYZiiZh`VWZgYZccnZ b^hZh!c^\]ia^[Z!ejWa^XVcYXjaijgVa[VX^a^i^Zh^ciZgVXi^c\ WnYZa8VgahWZg\# l^i]8VgahWZg\ÉhdlcVXi^k^i^Zh^ci]ZVgZV#Id\Zi]Zg!Vaa i]ZhZ ZaZbZcih l^aa XgZViZ i]Z cZl 8VgahWZg\ X^in Y^" 8VgahWZg\h`Vak²``Z^ciZgcVi^dcVadeb²g`hdb]ZY hig^Xi# d\ i^aig²``Z WZh³\ZcYZ [gV ]ZaZ kZgYZc# HVbi^Y^\ h`VaYZik²gZZihiZY!hdbWZWdZgcZ^cVWd`kVgiZ" 8VgahWZg\h]djaYVgdjhZ^ciZgcVi^dcVa^ciZgZhiVcYVi" gZgcZhig³bbZgi^ad\WZcniiZgeVaaZi^YZgV[Y³\" igVXik^h^idgh[gdbVaadkZgi]ZldgaY#6ii]ZhVbZi^bZ!^i cZi#8VgahWZg\h`Va^``ZWa^kZZcViigV`i^dcVaZcZe h]djaYWZVeaVXZi]VieZdeaZa^k^c\^ccZ^\]Wdjg^c\Y^" \gjcYV[ZiZc`ZaihiZcYZheZ`iV`ja²giegZhi^\Zegd" hig^Xih\didVcYjhZViVaa]djghd[i]ZYVn#8VgahWZg\ _Z`i#6iigV`i^dcZcZghiZYZihbVc\[daY^\]ZYd\a^kZi! h]djaY WZ Vc ViigVXi^dc! cdi dcan WZXVjhZ d[ V h^c\aZ YZgjYhe^aaZgh^\# heZXiVXjaVgegZhi^\^djhegd_ZXi!WjiWZXVjhZd[^ihY^kZg" h^inVcYi]Zk^WgVcia^[Zjc[daY^c\^ci]ZVgZVVhVl]daZ# En smuk collage 6g`^iZ`idc^h`Zg8VgahWZg\g^\edeaZkZahZg!dkZggV" A beautiful collage h`ZahZgd\]^hidg^Zg!YZgÓZiiZhhVbbZci^aZcWgd\Zi 6gX]^iZXijgVaan!8VgahWZg\d[[ZghVbjai^ijYZd[^begZh" d\ hbj` ]Za]ZY# 7nZc h`Va jY\³gZ Zc YncVb^h` h^dch!hjgeg^hZhVcYhidg^Zhi]Vi^ciZglZVkZ^cidVkVg^ZY gVbbZ!YZgec\Vc\ZghgdWjhid\hWZc!Vi VcYViigVXi^kZl]daZ#I]ZX^inh]djaYXdchi^ijiZVYncV" YZga³WZcYZ`Vci^a[³_ZhcnZZaZbZciZgd\h`VWZhcnZ b^X[gVbZldg`i]Vi^hgdWjhi!nZihddeZci]VicZlZaZ" gjbd\jY[daYZahZhbja^\]ZYZg#>[gZbi^YZch`VaZc bZcih XVc WZ VYYZY VcY cZl heVXZh VcY VXi^k^i^Zh g²``ZV[kZgYZchWZYhiZ`jchicZgZ!Vg`^iZ`iZg!^c\Z" XgZViZY#>ci]Z[jijgZ!hdbZd[i]ZldgaYÉhWZhiVgi^hih! c^³gZgd\^hXZcZh²iiZgZh`VWZhi³ggZd\b^cYgZWg^`" VgX]^iZXih!Zc\^cZZghVcYZkZcihiV\Zghl^aaXgZViZhbVaa `Zgi^aZihVbaZiW^aaZYZ# VcYaVg\Ze^ZXZhd[i]ZdkZgVaae^XijgZ# VISIONEN THE VISION ”SEMPER ARDENS” ( Altid brændende | Always burning ) J. C. Jacobsen, 1874 I permanent udvikling Constant development 7nZcZgVaYg^\[²gY^\!bZcZg^hiVY^\jYk^`a^c\#B^Y" 6X^in^hcZkZgVXdbeaZiZVcYÒc^h]ZYZci^in!WjiVeaVXZ aZgi^Y^\Z[jc`i^dcZg!YZg^Zci^Y]Vgk²gZibZYi^aVi ^c XdchiVci YZkZadebZci# IZbedgVgn [jcXi^dch l]^X] h`VWZa^kd\deaZkZahZg!igVch[dgbZgZhZaaZg[dghk^c" XgZViZa^[ZVcYZmeZg^ZcXZ[dgVl]^aZVgZigVch[dgbZYdg YZg!d\cnZ`dbbZgi^a#9ZccZ[dgVcYZga^\]ZYZg^``Z Y^hVeeZVgXdbeaZiZan!dcanidWZgZeaVXZYWncZldcZh# WVgZjYign`[dgi^a[²aY^\]ZYZgd\eaVca³h]ZY!bZcZg I]^hXdchiVciX]Vc\Z^hcdih^beani]ZgZhjaid[Xd^cX^YZc" ZcW²gZcYZ^Y# XZhVcYaVX`d[eaVcc^c\!WjiV[jcYVbZciVaXdcXZei# Fornyer og forstærker stedets ånd Innovation and reinforcement of the spirit of the place 7gn\\Zg^Zi8VgahWZg\gjbbZgZcg^\Wn\c^c\h`jaijg# I]Z8VgahWZg\7gZlZgn^hVeaVXZg^X]^cWj^aY^c\XjaijgZ# 9ZcV[heZ_aZg`kVa^iZihhVchd\Zck^a_Zi^aVih`VWZYZi >igZÓZXihVhZchZd[fjVa^inVcYVXaZVgYZh^gZidXgZViZ [VciVhi^h`Z[gZb[dgYZiaZiiZ!h^beaZd\jb^YYZaWVgi hdbZi]^c\[VciVhi^XgVi]Zgi]VchdbZi]^c\ZVhn!h^beaZ gVi^dcZaaZ#>jYWn\c^c\Zcd\dbYVccZahZcV[dbg" VcYZk^YZciangVi^dcVa#>ci]ZYZkZadebZciVcYXdckZg" YZi h`Va YZccZ [dgi²aa^c\ db 8VgahWZg\h ]^hidg^Z h^dcd[i]Zh^iZ!i]ZcVggVi^kZd[i]Z]^hidgnd[8VgahWZg\ [dgih²iiZhd\eZcdg^\^cVabYZ^ciZ\gZgZh^8Vgah" bjhiWZXdci^cjZYVcY^ciZ\gViZY^cid8VgahWZg\Éha^[Z! WZg\h a^k! Wngjb d\ Vg`^iZ`ijg#HiZYZih cY Zg [dg" jgWVc heVXZh VcY VgX]^iZXijgZ ^c Vc dg^\^cVa lVn# I]Z hi²g`Zid\inYZa^\i\ZccZbhngZiV[8VgahWZg\h6$HÉ he^g^id[i]ZeaVXZbjhiWZgZ^c[dgXZYVcYXaZVgan^bWjZY igVY^i^dc[dgZ`heZg^bZciZg!cVijgk^YZch`VWd\`jchi# l^i]8VgahWZg\6$HÉhigVY^i^dcVaZc\V\ZbZci^cZmeZg^" bZcih!cVijgVahX^ZcXZVcYVgi# Carlsberg A/S føler