www.everypicturematters.com www.fujifilmusa.com Camera LCD and feature example images are simulated. FUJIFILM, FUJINON, FINEPIX, EVERY PICTURE MATTERS and EXPECT INNOVATION are trademarks of FUJIFILM Corporation and its affiliates. HDMI, the HDMI logo, Facebook, YouTube, Google, Android, iPhone, 2012 Fall Training Guide iPad, Picasa, Flickr and the SD trademarks are trademarks or registered trademarks of their respective company holders. © 2012 FUJIFILM North America Corporation and its affiliates. All rights reserved. Welcome. Table of Contents Welcome to the 2012 Fujifilm Training Guide. Introduction 2 This training guide summarizes the exciting technologies that the year brings. With click-and-tap functionality, you can experience sweeping panoramic photography or the grace of high-speed capture with slow motion playback, to name just a few new features. Fundamental Technologies 3 Fujinon Lenses 4 Professional Product Spotlights 5 Snap this QR code to load the X-E1 New 9 guide onto a tablet or visit X-Pro 1 11 www.fujifilmtrainingguide.com X100 13 to download to a computer. EXR CMOS Sensor 15 Film Simulation Modes 21 Dynamic Range 22 EXR Processor 23 What’s in the Guide? High Sensitivites/ High ISO 25 In these pages you’ll find resources for navigating new camera features and fundamental information on Fujifilm’s professional and Dual Image Stabilization 26 X-Series cameras and updates to our FinePix consumer line. Face Detection with Automatic Red-Eye Removal & Face Recognition 27 Smile & Blink Detection & Portrait Enhancer 28 Big News. Motion Panorama & Tracking Autofocus 29 • Fujifilm’s X-Series line launched this year to great acclaim and multiple awards. Zoom Bracketing & Instant Zoom 30 • Our FinePix line features fast start-up, shot-to-shot and auto focus times and bright LCD screens. SR Auto Scene Recognition 31 • In response to suggestions that a Date Stamp function be added, our FinePix consumer line now carries that ability. Scene Position Modes 32 Playback Features 33 Wireless Sharing 34 You. Tag, Create & Share 37 The difference YOU make in people’s lives by solving everyday technology issues and helping them make informed choices makes Consumer Accessories 38 you an indispensible part of our world. SDHC Flash Media Cards 39 We thank you for your support of Fujifilm products and wish you great success, always. FinePix Digital Cameras 40 Specifications 61 1 2 ExpectFUJINON Innovation. Lenses FUJINON Lenses The high-precision optics in our FUJINON lenses are known the world over for their clarity and sharpness. They integrate broadcast, space satellite and binocular lens technologies that are also prized for use in cinema, film and digital photographic capture. And you thought we were just the world’s largest film and imaging company. In digital photography, many FUJINON lenses are customized for Fujifilm’s EXR-CMOS and X-Trans CMOS sensors in order to maintain sharpness and clarity, from image center to edge, for optimal image quality. Since our founding in 1934 as a photographic film manufacturer, Fujifilm expanded to become a $25 billion global company and an innovative leader in a variety of business fields. Fujifilm is within the top 20 in NEW patents over the last decade, spends over $2.5 billion per year on research and development and has demonstrated a sustained talent for reinvention. From our roots in photographic film comes a multitude of technological innovations: Fujifilm Fundamental Technologies Did you know? • More than 50% of the world’s television production cameras rely on FUJINON lenses. • In high-end camera phones over 3 megapixels, FUJINON holds 60% of the market. • High-quality, high-definition FUJINON optics are in space mapping the moon in 3D. • FUJINON optics in medical scopes and mammography equipment are detecting disease and helping people live better lives. Play the Video 3 4 FUJIFILMExpect Professional Innovation. X-Series Professional Product Spotlights Fujifilm’s Professional X-Series Fujifilm’s X-Pro1 and X100 represent the most advanced cameras within the X-Series line, combining the highest caliber bright FUJINON lenses and large, APS-C sized CMOS sensors with the latest EXR image processing technology designed to deliver the ultimate in image quality for professionals. Now, introducing the second ILC (interchangeable lens camera) from Fujifilm. The X-E1 brings a smaller body profile to professional shooters while still rivaling the quality of full-frame, 35mm D-SLR size sensors as its predecessors, the X100 and X-Pro1. The X100 gained multiple global awards in 2011 and 2012, including Best Premium Camera, Best Product in the Advanced Compact Camera category and Best Industrial Design.* The X-Pro1, introduced earlier this year to great acclaim, took The Best of CES 2012 award from CNET, as well as TIPA’s Best Compact System Camera in the Professional category. A Product of the Future award came from Popular Science, and New Product Design and Innovation accolades were given by Popular Mechanics.* Fujifilm’s photographic innovation continues. Turn the page to explore X-Series professional products and meet the new X-E1. BEST CSC Fujifilm’s digital technology borrows from film technology to create a unique sensor that rivals full-frame. Fujifilm’s unique filter array and proprietary EXR Processor technology with the custom 16MP APS-C size X-Trans CMOS Sensor sets new standards in image resolution. In the past, reducing moiré – overlapping, irregular patterns – caused by conventional digital imaging sensors required an optical low-pass filter that degraded resolution. Fujifilm’s groundbreaking X-Trans CMOS Sensor was inspired by the random arrangement of fine grains in silver halide film, which realizes higher resolution without the optical low-pass filter and is designed to minimize moiré while maintaining color fidelity. Each element of Fujifilm’s X-Series professional line is the product of our commitment to uncompromising quality. *See www.fujifilmusa.com for details Play the Video 5 6 FUJIFILMExpect ProfessionalFUJIFILM Innovation. X-Series X-Pro1 FUJINON XF lenses deliver the utmost image quality. FUJIFILM original X-Mount FUJINON XF lenses are the pinnacle of Fujifilm’s optical design technology, with top quality all-glass construction maximizes lens performance. including aspheric lens elements designed to reduce chromatic aberration and vignetting. Specifically designed to maximize the mirror-less design of the body, the X-Mount Long associated with delivering the highest quality images using optics for both broadcast television and medium-format has a short flange back distance of just 17.7mm. This means the rear lens elements cameras, Fujifilm is proud to announce the addition of two new, fast aperture XF lenses to the line. are located as close as possible to the sensor, allowing the lens to be mounted deeper The two additional lenses broaden users’ scope of photographic expression for low-light photography and in scenes with within the camera body, thereby reducing the back focus distance to achieve high beautiful bokeh effects. resolution all the way to the edge of the image. Five compact XF FUJINON fast-aperture lenses for the professional X-Series line are bright, compact and designed to deliver sharp, clear images of uncompromising quality. Hybrid Multi Viewfinder – seeing is believing. Featured in X100 and X-Pro1 Fujifilm’s revolutionary Hybrid Viewfinder has the ability to instantly switch between an Optical and Electronic Viewfinder. For New for 2012 the brightest viewing image, and to keep shutter lag to a minimum, users should choose the Optical Viewfinder. Those who want focus confirmation, exposure information, white balance information and depth of field indicators should switch to the Electronic XF18mm (27mm equivalent) f/2.0 XF14mm (21mm equivalent) f/2.8 R Viewfinder for an excellent “Live View” of the image composition. Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, allowing shot composition with the bright, crystal clarity of an optical image. The freedom also exists to manually set a focal distance and switch between viewfinder magnifications. New for 2012 XF18-55mm (27-84mm equivalent) XF35mm (53mm equivalent) f/1.4 f/2.8-4 R LM OIS* Linear Motor (LM) for high-speed autofocus and silent operation; Optical Image Stabilization (OIS) equivalent to 4 stops XF60mm Macro (90mm equivalent) f/2.4 Optical View Finder (OVF) Viewfinder Selector Electronic View Finder (EVF) 7 8 FUJIFILM X-E1 Fujifilm X-E1 New The compact X-E1 is engineered to deliver extraordinary image quality. It starts with Fujifilm’s proprietary 16.3 MP APS-C size X-Trans CMOS sensor whose unique pixel array is designed to deliver unsurpassed image Fujifilm X-E1 Features: resolution and color accuracy. Choose from the newly expanded XF Lens lineup with two new bright, high- ■ 16MP, APS-C size X-Trans CMOS sensor ■ Custom and Function Assignment definition FUJINON X-Mount lenses including a 14mm F2.8 and an 18-55mm F2.8-F4 lens. The 18-55mm allows Buttons ■ EXR Processor Pro photographic flexibility, optimizes low-light shooting and coupled with the EXR Processor Pro, the X-E1 delivers ■ TTL Flash ■ Five FUJINON X-Mount lenses: 18mm high performance auto–focusing. It is everything you need in one compact, beautiful camera system. F2, 35mm F1.4, 60mm F2.4 Macro, ■ RAW, RAW+JPEG 14mm F2.8, 18-55mm F2.8-4 ■ Custom & Kelvin White Balance ■ 0.5”, 2,360k dot res OLED EVF settings ■ 2.8”, 460k dot LCD ■ Color, Tone, Sharpness adjustments ■ High sensitivity to 12,800 & 25,600 ■ Preview Depth of Focus extended output ■ Professional Color Negative Film ■ Adjustable Dynamic Range Modes (10) ■ Full Manual, Time & Bulb exposure 9 10 FUJIFILM X-Pro1 Fujifilm X-Pro1 Poised to become the new standard for professional photographers, the X-Pro1 debuts a custom 16MP, APS-C size X-Trans CMOS sensor that incorporates a newly-developed filter array and Fujifilm’s Fujifilm X-Pro1 Features: proprietary EXR Processor technology for superlative image quality.