THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Fans of Jimmy Kimmel DEMOGRAPHICS LIFESTYLE DEMOGRAPHICS ANNUAL INCOME TOP STATES HOBBIES & ACTIVITIES GENERAL INTERESTS FAVOURITE DISHES Gender: Male $100,000 or more Arizona Taking care of my pets Politics Hash browns Age: 45-64 Oregon Surfing the Internet Music Potato Skins Urban POLITICS California Playing an instrument National News Submarine sandwich PROFESSIONS FAVOURITE SPORTS MOST LIKELY PET Engineering Football Cat Banking and Finance Stock car racing Insurance Golf Military and Defense Advertising, Marketing, and PR Ironically, the internet has made us less I think in general, people are good connected I don't need “to drink to have fun “ Everyone is a little bit racist “ Describes themselves as... cerebral, “...But on occasionimpatient, particular and “ communicative and diplomatic “ unemotional. ENTERTAINMENT BRANDS FAVORITE MOVIES CUSTOMER OF Flyboys NBC CBS Red Tails Target PayPal The Fisher King FOX ABC Underworld: Awakening History Channel truTV FAVORITE MUSICS ARTISTS CLOTHING BRANDS RESTAURANTS Elton John Chili's Queen Carl's Jr U2 Marie Callender's Billy Joel Jack in the Box FAVORITE CELEBRITIES MOST LIKELY CAR Jackie Chan Cadillac Kathy Griffin Conan O'Brien SHOPS AT Jimmy Fallon Fry's Food and Drug MEDIA ONLINE WATCHES TV FOR... TOP TV NETWORKS TOP WEBSITES VISITED TOP FACEBOOK PAGES HOURS The Biography Channel Amazon.com Urban Dictionary PER/WEEK 16-20 CBS Sports Network IMDB.com Fight For Equality Turner Classic Movies Yahoo! Jimmy Kimmel Live ONLINE FOR... Netflix BBC Online Being Liberal HOURS BBC America AOL.com Democratic Senatorial Campaign 41-45 PER/WEEK Comedy Central Buzzfeed The Rolling Stones Google NO H8 Campaign STREAMING SERVICE Stop Islamization of America Simon & Garfunkel MAGAZINES READ iHeartRadio TOP MOBILE APPLICATIONS Entertainment Weekly ONLINE NEWS Popular Mechanics Timeful Guns & Ammo The Huffington Post Google Reader Los Angeles Times National Geographic Mobile MSN.com YouGov profiles is the new segmentation and media planning product for agencies and brands. Contact: [email protected] It is powered by the YouGov Cube - our connected data vault which holds over 100,000 data points from more than 150,000 respondents. www.yougov.com This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population..