Southeast Asian Map of E-commerce, Q2 2020 Impacts Of COVID-19 on Online Shopping Behaviours SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 This Report Covers https://iprice.vn/insights/mapofecommerce/en/ https://iprice.ph/insights/mapofecommerce/en/ 6 Countries in https://ipricethailand.com/insights/mapofecommerce/en/ Southeast Asia https://iprice.my/insights/mapofecommerce/en/ When presenting or sharing this report, please refer to the appropriate links. https://iprice.sg/insights/mapofecommerce/ http://iprice.co.id/insights/mapofecommerce/en/ 2 Analysing Shopping Apps Usage in Southeast Asia, Q2 2020 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 Shopping Apps sessions in Southeast Asia 2020 Q1 2020 Q2 Q1 VS Q2 GROWTH increased by 39% in Q2 2020 0 10 20 30 28.5 BILLION SESSIONS Indonesia 34% 12.9 BILLION Thailand 50% ALL COUNTRIES Q1 VS Q2 2020 12.7 BILLION Vietnam 43% 46.8 65.1 BILLION BILLION 4.9 BILLION Philippines 53% TOTAL 4.6 BILLION 39% Malaysia 28% 1.5 BILLION Singapore 25% This data are for Shopping Apps on Android phone 4 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 Total Downloads in Shopping Category Apps, 2020 Q1 2020 Q2 Q1 VS Q2 GROWTH Combined iPhone and Android Phone (Millions) 0 5 10 15 20 25 30 35 40 45 40.7 MILLION Indonesia 2% 18.8 MILLION Thailand 26% ALL COUNTRIES Q1 VS Q2 2020 14.1 MILLION Vietnam 23% 95.7 99.9 MILLION MILLION 12.4 MILLION Philippines 24% TOTAL 10.6 MILLION 4% Malaysia 25% 3.3 MILLION Singapore 32% 5 Analysing Shopping Website Trac in Southeast Asia, Q2 2020 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 Multinational Companies Gaining More Multinational Single-country Web Traffic While Local Companies Losing Out stores stores Indonesia Thailand Vietnam 61% 57% 57% 55% 22% 25% 22% 21% 72%72% 69%69% 69%69% 65%65% 39% 43% 43% 45% 78% 75% 78% 79% 28%28% 31%31% 31%31% 35%35% Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Malaysia Philippines Singapore 11% 10% 12% 12% 4% 3% 5% 3% 6% 11% 14% 13% 89% 90% 88% 88% 96% 97% 95% 97% 94% 89% 86% 87% Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2019 Q4 2019 Q1 2020 Q2 2020 7 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 Electronics Fashion Beauty General Indonesia -25% -26% -13% 3% Thailand -62% -10% -5% 6% Vietnam -0.1% -38% 21% -10% Fashion Retail Websites Are Falling Philippines 59% -30% -15% -8% Out of Favour, While Malaysia -35% -17% -15% General Marketplaces 3% Are Thriving Web Traffic Growth Rate of Singapore 32% -18% 84% 18% E-commerce Product Categories, H1 / 2020 vs. H2 / 2019 8 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 Free Shipping and Discounts for Essentials: Free Shipping Discounts Discounts for FREE 2020 Promotion Strategy for Southeast Asian E-commerce Offers % for Grocery % Health Supplements Types of Promotions Offered by Notable E-commerce Websites During Social Distancing Period Indonesia Thailand Vietnam FREE FREE % % % FREE FREE FREE % % FREE FREE FREE % % % % FREE FREE FREE % % % Malaysia Philippines Singapore FREE % % % FREE FREE % FREE FREE % % % FREE % % FREE % % FREE % % Based on information publicly shared by each merchant on their social media pages. All merchants are arranged in an alphabetical order. 9 Insights on E-commerce Spending of Consumers in Southeast Asia, Q2 2020 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 All 6 Countries 24% 6% 31% Vietnam 57%5% Philippines 38%5% Thailand 24% Malaysia Average Basket 51% Size Growth, H1 / Singapore 17% 2020 Vs. H1 / 2019 Indonesia Data featured were aggregated and averaged by iPrice 11 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 % Growth comparison H1 2019 VS H1 2020 $ Average Order Value in H1 / 2020 (USD) Electronics 18% $38 Sports/Outdoor 34% $28 The Sports Outdoor Home/Living 26% $26 category in H1 2020 Automotive 17% $22 obtained the biggest growth in average Kids/Toys 19% $22 order value as compared to H1 2019 Fashion 11% $21 Per result of social distancing in SE Health/Beauty 25% $16 Asian countries, total order volumes also increased 90% YoY regionally. GRAND TOTAL 23% $28.5 12 SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020 Methodology Research Methodology for the Most Visited E-Commerce Websites All data on the total visits on desktop & mobile web in this study were taken from global traffic figures from the respective websites as of June 2020 from SimilarWeb. The following industries were not included in this list: e-ticketing, financial services, rental services, insurance, delivery service, food & beverage, meta-search, couponing, cashback websites & ecommerce who solely provides classified ads/P2P services. SimilarWeb introduced ahttp://www.similarweb.com/corp/guide-to-similarwebs-algorithm-update-2019-guide/ major algorithm update on September 2019 which affected the total visits recorded by all websites for 2019. Research Methodology for Mobile E-Commerce Apps The number of sessions in a quarter based on quarterly sessions on Android Shopping Apps. 13 THANK YOU FOR READING A report by iPrice Group in partnership with SimilarWeb and App Annie. All inquiries please contact [email protected] or [email protected].