TUCSON BIKE SHARE Feasibility Study Report July 2015 Tucson Bike Share Feasibility Study CONTENTS 1. INTRODUCTION ......................................................................................................................................... 3 2. BIKE SHARE SYSTEM REVIEW .................................................................................................................... 5 What is Bike Share? .................................................................................................................................. 5 Elements of Bike Share ............................................................................................................................. 8 Peer Programs ........................................................................................................................................... 8 Potential Benefits and Risks .................................................................................................................... 23 Summary of Benefits and Risks ............................................................................................................... 31 3. GOALS AND OBJECTIVES ......................................................................................................................... 33 4. EXISTING CONDITIONS AND DEMAND ANALYSIS ................................................................................... 36 Physical Conditions ................................................................................................................................. 37 Demographics ......................................................................................................................................... 38 Employment ............................................................................................................................................ 44 Education ................................................................................................................................................ 47 Visitors and Tourism ............................................................................................................................... 48 Transportation ........................................................................................................................................ 50 Bicycling .................................................................................................................................................. 57 Bike Share Suitability Analysis................................................................................................................. 58 Summary of Community Analysis ........................................................................................................... 60 5. COMMUNITY ENGAGEMENT AND SYSTEM PLANNING .......................................................................... 63 Public and Stakeholder Engagement ...................................................................................................... 63 Online Survey and Crowdsourcing Map ................................................................................................. 63 Stakeholder Engagement ........................................................................................................................ 70 6. PRELIMINARY SYSTEM PLAN ................................................................................................................... 72 System Phasing Plan ............................................................................................................................... 74 Initial System ........................................................................................................................................... 77 Station Siting Guidelines ......................................................................................................................... 79 7. PLANNING, LIABILITY, ORDINANCE, AND POLICY REVIEW ...................................................................... 83 Street Furniture Sponsorship and Advertising ........................................................................................ 83 Site Planning............................................................................................................................................ 84 Other Considerations .............................................................................................................................. 84 8. TRANSIT INTEGRATION ........................................................................................................................... 86 July 2015 1 Tucson Bike Share Feasibility Study Current Management Structure of Tucson Transit Services ................................................................... 86 Fare Payment Technology ....................................................................................................................... 86 Potential Transit Integration with Bike Share ......................................................................................... 87 9. IMPLEMENTATION CONSIDERATIONS AND FRAMEWORK ..................................................................... 91 Procurement ........................................................................................................................................... 91 Public and Stakeholder Outreach ........................................................................................................... 91 Marketing ................................................................................................................................................ 92 Operational Considerations .................................................................................................................... 98 Implementation Timeline ..................................................................................................................... 100 Evaluation Methods .............................................................................................................................. 102 APPENDIX A ............................................................................................................................................... 104 Online Survey Form ............................................................................................................................... 104 July 2015 2 Tucson Bike Share Feasibility Study 1. INTRODUCTION The City of Tucson (City) engaged Toole Design Group (TDG) to investigate and determine the feasibility of a bike share system in Tucson, Arizona. TDG was also tasked with identifying an appropriate scale and operational model to implement an effective system that complements the existing transit network, including the recent investment in Modern Streetcar, and Tucson’s increasing investment in on-street and off-street bicycling infrastructure. The intent of this study is to provide a comprehensive “The intent of this study is to planning effort to investigate what a bike share develop a guiding document that system would look like in Tucson and to develop a can be used as an implementation guiding document that can be used as an implementation blueprint for the City and partner blueprint for the City and its agencies to attract funding and support for the partner agencies to attract funding system. and support for the program.” This feasibility study follows the process outlined in Figure 1. It includes phases for information gathering, goal setting, community analysis, evaluation of feasibility, system development, and implementation considerations. The completion of each phase resulted in the chapters described below. Chapter 2 introduces the concept of bike share and Information Gathering examines several peer cities that have implemented bike share programs. It also explores potential benefits and risks in terms of mobility and transportation, economic and financial performance, health, environment, and Goal Setting safety. Chapter 3 outlines the system goals identified by the Community & project team, local stakeholders, and the Technical Environmental Analysis Advisory Committee. These are important as they set the parameters for how the system will be set up and what will constitute success. Assess Feasibility Chapter 4 presents the results of a community analysis that explores the preparedness of the region for bike share and these results are combined with feedback System Development obtained through the public and stakeholder engagement process summarized in Chapter 5 to develop a preliminary system plan and phasing strategy Implementation that is outlined in Chapter 6. Considerations Implementation is considered in in several chapters. Figure 1: Feasibility Study Process Chapter 7 includes a summary of local policies and July 2015 3 Tucson Bike Share Feasibility Study ordinances to determine how bike share fits into these and what changes may be needed. Chapter 8 explores how bike share could be integrated with transit and transit payment structures in Tucson. Chapter 9 includes an implementation flow chart and summary of the steps required to move towards integration including descriptions of the required procurement process, public and stakeholder outreach, marketing needs, operational considerations, and evaluation metrics. July 2015 4 Tucson Bike Share Feasibility Study 2. BIKE SHARE SYSTEM REVIEW This section provides an overview of modern bike share in the United States and summarizes the