_________________________________________________________________________________________________ SCOTT J. MCCREA P.O. Box 82937 Fairbanks, Alaska 99708 * (907) 322-0196 * [email protected] _________________________________________________________________________________________________ Summary • Over a decade of experience in higher education public relations and marketing. • A creative, energetic and results oriented professional with broad and valuable management experience. • Established reputation as a skilled problem solver who is dedicated to the organization and its people. • Exceptional verbal and written communication skills. Work Experience Executive Director of Marketing and Communications, University of Alaska Fairbanks (2005 to present) • Responsible for leading a team of 18 employees in all public relations areas including marketing, media relations, institutional identity, internal communications, issues management, crisis communications, web design and support, videography, and social media. • Serve as chief communications officer for the chancellor. • Serve as a strategic communications advisor for senior level management and as a member of the chancellor’s cabinet. • Serve as second in command for the Vice Chancellor of Advancement in his absence. • Implemented several new communication strategies for the university including a dynamic social media presence, a campus-wide branding effort, a new institutional magazine, and an award-winning internal communications plan; all of which led to increases in enrollment and annual giving. Marketing and Community Relations Coordinator, University of Alaska Fairbanks Tanana Valley Campus (2001 to 2005) • Oversaw all aspects of marketing, communications, and community relations for the community college branch of UAF. • Developed recruitment marketing strategies that led the campus to its most successful enrollments in its history. • Responsible for design, production and maintenance of college’s print and electronic material. • Represented the campus as a liaison in the community and as a spokesperson for the campus dean. Additional Employment • Adjunct faculty member in public relations, UAF Community and Technical College (2005 – present) • Adjunct faculty member in customer service, UAF Community and Technical College (2004 – present) • Co-author, “Historical Fairbanks: An Illustrated History” (2002) • Admissions Counselor, University of Alaska Fairbanks (1999-2001) • Director, Fairbanks Convention and Visitors Bureau Visitor Information Center (1997-1999) • Marketing and Communications Coordinator, Fairbanks Convention and Visitors Bureau (1995-1997) • Columnist, Fairbanks Daily News-Miner (1995-2010) Education • B.A., Journalism, University of Alaska Fairbanks (1994) Awards and Achievements • Public Relations Society of America Aurora Award for Speechwriting, Chancellor’s Convocation, First Place (2010) • PRSA Aurora Award for Speechwriting, Chancellor’s Convocation, Second Place (2009) • Alaska Journal of Commerce Top 40 under 40 Award (2007) • Greater Fairbanks Chamber of Commerce Award for Community Support, (2006) • UAF Alumni Achievement Award for University Support (2005) • Chancellor’s Staff of the Year Award (2003) Organizations and Community Involvement • President, Fairbanks Concert Association (2010 – present) • Board member, Fairbanks Concert Association (2000 – present) • Board member, Public Relations Society of America Alaska Chapter (2005- 2011) • Chairperson, Carlson Center Advisory Board (2005-2007) • Chairperson, UAF Intercollegiate Athletic Committee (2005-2007) • Board member, Fairbanks Montessori School (2004-2005) • President, UAF Staff Council (2001-2002) • Board member, UAF Alumni Association (2000-2003) • President, Fairbanks Community Museum (1997-1999) • Volunteer, KUAC/AlaskaOne (1995 to present) References Brian Rogers Chancellor, University of Alaska Fairbanks (907) 474-7112 John C. “Jake” Poole Vice Chancellor of University Advancement, UAF (907) 474-2600 Lynda Sather Communications & Public Relations Manager, Alyeska Pipeline Service Company (907) 388-5366 Mike Powers CEO, Fairbanks Memorial Hospital/Denali Center (907) 458-5300 .