The Bonnier Eight Month Report October 2017 Münchner Verlagsgruppe or Bonnier, the second four months of 2017 have been Joins Up With Bonnier F marked by investments and ac- quisitions, reorganization and digital ACQUISITION. Bonnier Media Deutschland acquires steps forward for several of our valued German book publisher Münchner Verlagsgruppe. brands. THE BIGGEST INVESTMENT was in German book publisher Münchner Christian Jund, Christian Schumacher- Verlagsgruppe, which publishes books Münchner Gebler, Bonnier Media on topics using an innovative and Verlagsgruppe Deutschland partly data-based approach. A smaller investment was made in Sweden, where Bonnier Business Media ac- quired majority shares in healthcare communications hub Svenska Patient- poolen. In the U.S., Bonnier Growth Media has invested in digital startup platform Betaworks. ON THE ORGANIZATION front, Swed- ish magazine publisher Bonnier Tid- THE GERMAN BOOK publishing group search terms entered into search engines skrifter has not only moved its offices Bonnier Media Deutschland has added a such as Amazon and Google and produc- to the Bonnier Building on Torsgatan new publisher to its stable: Münchner ing books that fit those needs and then in Stockholm, it’s changed name to Verlagsgruppe, with its imprints riva, using alternative techniques to market Bonnier Magazines & Brands to more mvg, FinanzBuch, Redline and Lago. the books. accurately reflect the business. In Christian Jund, former owner and found- southern Sweden, newspaper group er of the group and the entire publishing “WE ARE EXPANDING our publishing HD-Sydsvenskan is now being inte- house, including managing directors spectrum with an innovative and highly grated into the rest of the daily papers Oliver Kuhn and Matthias Setzler, will successful publishing group with impres- within Bonnier News. remain on board. sive growth,” says Christian Schumacher- Münchner Verlagsgruppe is known for Gebler, CEO of Bonnier Media Deutsch- FINALLY, OUR DIGITAL transformation an innovative and successful data-based land. “I am pleased to welcome our new continues with some notable successes publishing strategy used for some of its colleagues and that they have chosen to and new opportunities. Digital-first PHOTOS: MÜNCHNER VERLAGSGRUPPE MÜNCHNER PETERPHOTOS: FELBERT& VON imprints, analyzing the most frequent join together with Bonnier.” media channel KIT is now marketing its innovative content platform Story Engine to other media companies. And Swedish news daily Dagens Shift for Magazines Nyheter is having great success with new digital subscribers, which now MAGAZINES. Bonnier Tidskrifter Becomes number 113,000. Bonnier Magazines & Brands. BONNIER TIDSKRIFTER has changed its the Bonnier Building at Torsgatan 21. name to Bonnier Magazines & Brands. “The Swedish word tidskrifter, with its The name change is in conjunction with close connotation to print, has worked the company’s moving from its previous well to describe what we do, but today we location at Sveavägen 53 in Stockholm to do so much more than just print maga- zines,” says Lars Dahmén, CEO for Bon- nier Magazines & Brands and head of Bonnier’s business area Magazines. “The new name reflects our work so much bet- ter, it shows that magazines are still cen- tral, at the same time it brings out that we Tomas Franzén do so much more around our strong CEO, Bonnier AB brands.” PETER JÖNSSONPHOTO: THE BONNIER EIGHT MONTH REPORT, OCTOBER 2017 Acquisitions & Investments Growth Media Teams BBM Buys Shares in With Betaworks Svenska Patientpoolen STARTUPS. Investment gives Bonnier INVESTMENT. Communications hub a foot in the door with interesting for patients added to roster of health digital media startups in the U.S. media and services. BONNIER BUSINESS Media has developed a very exciting has acquired majority shares concept that we aim to in Svenska Patientpoolen AB. strengthen within our strong Startup company Svenska Pa- brands and extensive reach tientpoolen, using the brand within the patient segment,” LyfePond, aims to be a commu- says Fredrik Andersson, re- nications hub between patients sponsible for new growth busi- and the pharmaceutical and ness within Bonnier Business healthcare industries as well as Media. “We can provide the other stakeholders within the entrepreneurs with an envi- BONNIER GROWTH Media has or in early stage startups world of life sciences. ronment and tools to help real- invested in startup platform around the world, and sev- “Svenska Patientpoolen ize LyfePond’s full potential.” Betaworks. New York-based eral of our portfolio compa- Betaworks is a highly respect- nies are present in the U.S.,” ed investor in early stage digi- says Ulrika Saxon, CEO for tal media startups and works Bonnier Growth Media. with a number of exciting “Through this investment, companies, such as GIPHY, we get the chance to team up Bitly, Blend, Medium and with a well-established part- Gimlet, among many others. ner known for its digital me- “We are working at estab- dia startups. lishing ourselves as an invest- Allt om Vin to Bonnier KIT’s Story Engine News Lifestyle Available for Partners MAGAZINES. Swedish wine enthusiast DATA-DRIVEN PUBLISHING. Platform magazine moves from Bonnier for creating the most effective Magazines & Brands to Bonnier News content in social media. Lifestyle. ONE OF THE KEY factors be- insights together with the hind the success of Sweden’s high creative level and ana- BONNIER NEWS Lifestyle, BONNIER NEWS Lifestyle’s award-winning KIT, a digital- lytical skills of our staff can which includes a number of strategy is to focus on new first media company, is Story improve the efficiency of and lifestyle brands within the digital business, including Engine, its platform for creat- further enhance our clients’ Bonnier News business area, e-commerce and services. ing content. And now KIT is communication,” said Tobias has taken over Allt om Vin. “Wine will continue to be marketing the tool to other Franzén, CEO for the Amaz- “We’ve identified wine as an important focus for Bon- companies. Its first announ- ing Society, in an interview an important topic that we nier Magazines & Brands, pri- ced partner is the Amazing in Resumé. can develop new digital busi- marily with brands such as Society. ness around,” says Anna- Allt om Mat and Lantliv Mat Clara Welander, head of Bon- & Vin. But Allt om Vin fits bet- “STORY ENGINE can forecast nier News Lifestyle. “Allt om ter with what Bonnier News with great accuracy, giving Vin is a strong brand with Lifestyle is doing, so the move users clear recommendations high consumer awareness and makes a lot of sense,” says for how each story should be credibility, it will be an im- Lars Dahmén, CEO for Bon- told in social media. portant piece of the puzzle nier Magazines & Brands. It’s exciting to see how the from here on out.” combination fo the system’s THE BONNIER EIGHT MONTH REPORT, OCTOBER 2017 News in Short DN Digital Success NEWS DAILIES. Digital subscribers continue to increase at Dagens Nyheter. Matti Zemack PHOTO: ELIN ERIKSSON ELIN PHOTO: JUST A FEW years ago, Swed- ish top news daily Dagens Ny- → Matti Zemack named new heter had virtually no digital CTO for Bonnier AB. subscribers. Today, the paper has 108,000 and that number continues to climb, thanks to a decision for an all-out push for new digital subscribers. WITH A PAYWALL for content Åsa Barsness and one-click payment in GROUP TV4 PHOTO: a partnership with e-com- merce payment giant Klarna, → Åsa Barsness named new the initiative has been hugely Director of Communications successful for the paper. Plus and HR for Bonnier Broad- a digital content strategy fo- subscribers who later unsub- “Growth isn’t coming at the casting business area. cuses on quality and the kind scribe. cost of the print paper, we’re of journalism that users are continuing our focus there as willing to pay for. And the “THE MAJORITY of our purely well.” news daily is using machine digital subscribers are new learning to dramatically de- and often young,” says Peter crease the number of digital Wolodarski, editor-in-chief. Perminder Mann PHOTO: BONNIER PUBLISHING BONNIER PHOTO: → Perminder Mann to head HD-Sydsvenskan Integrated UK divisions of book publishing group Bonnier Publishing in into Bonnier News UK under new consolidation. REORGANIZATION. Southern Swedish newspaper group HD-Sydsvenskan will be integrated further with the Bonnier News organization. AS THINGS GO well for HD- Eriksson has become the new allowing us to mobilize more Sydsvenskan, a deeper inte- CEO for HD-Sydsvenskan. resources within, for example, gration with Bonnier News is Eriksson is the Bonnier News digital product development,” → Swedish homeowner underway. business area head as well as says Eriksson. stalwart Vi i Villa strength- HD-Sydsvenskan will be- CEO for the other dailies in “In an extremely tough ens brand with launch of come a part of Bonnier News the business area. The new market, HD-Sydsvenskan has member club. just like fellow Stockholm- chairman of the board will be succeeded in developing its based dailies Dagens Nyheter, Bonnier AB’s CEO Tomas journalistic products and cre- → Tom Hanks to play title Expressen and Dagens Franzén. ating a willingness to pay, role and co-produce in SF industri. In conjunction with even for digital content. Its Studios’ U.S. version of A Man the integration, ad sales will “INTEGRATION with Bonnier unique local journalism will Called Ove. become part of Bonnier News News gives us further oppor- continue to be crucial for HD- Sales. tunities for long-term devel- Sydsvenskan.” → Finnish medical journal Under the changes, Anders opment and profitability by Mediuutiset sold to Alma Media. THE BONNIER EIGHT MONTH REPORT, OCTOBER 2017 Eight Month Report EARNINGS JAN-AUG MOVING ANNUAL JAN-DEC EBITA amounted to SEK -199 SEK M 2017 2016 AUG 17 AUG 16 2016 2015 million, which was SEK 16 mil- Net Sales 15 542 15 441 25 593 25 460 25 492 25 906 lion better than for the previous EBITA –199 –216 747 838 731 1 008 year.