Market Watcih Welcome to the first issue of AMi Market Watch, a quarterly update of the major events in the car retail market, providing insight and analysis, together with a look at the performance of dealers and manufacturers. The primary source of data is AM’s information portal www.am-online.com/ami together with insight from the SMMT and AM’s research and insight business Sewells. AMi Market Watch contents • Q1 new car registration performance • Retail network changes: total and significant growth or contraction by manufacturer • Sales per franchised outlet data and brand comparison for 2013 and historic • Dealer group financial status report on 2011 and latest from 2012 • New car pricing and finance offer trends • Consumer confidence survey • New car launch activity in Q1 and Q2 • News summary Price £250 i Market Watch Brands: Audi Q1 registrations were up 9.7% to Fuel types 39,242 units and March were up 8% on Q1 new car winners March 2012. Registrations of petrol-fuelled cars rose by 12.1% in Q1, outselling diesels. This is down and losers Hyundai Q1 registrations were 19,986, to the growth in the small car and private an increase of 12.53% over 2012 with a Ford took the lion’s share of the March sector markets. Registrations of market share of 3.3%. registrations market with a 14.44% share, an alternatively-fuelled cars dipped in the increase of 1.62% to 54,702 units. Nissan’s March market share was month, but rose by 2.9% in Q1. 5.4% representing a 6.4% year-on-year Mercedes-Benz has a strong month increase. with a 15.53% increase to 18,870 units Q1 registrations increased by 41,642 units, totalling 605,198 cars, a 7.4% boosted by the new A-Class and order Suzuki saw a 29.1% climb in year-on-year increase. This is 12.1% below the 2007 pre-recession books were also open for the new CLA. registrations year-on-year and the Segments March was the most successful for the highest quarterly volume since Q1 market total, but is the best performance since 2010, when more than The mini segment again showed the 50,000 cars were registered through the Scrappage Incentive Scheme brand in the UK, with a 15.4% increase 2006. in registrations over March 2012. strongest growth in March, up 56.5%, due to (see graph below). Skoda’s March registrations exceeded the success of new models. Honda also posted a positive increase 9,000 units for the first time. The total The Q1 total is 2.7% above the SMMT’s forecast, which led it to reforecast Double digit gains were also reported in the its full year total from 2.057 million to 2.106m. of 23.06% in March to 12,471 units with was 9,711, up 14.2% on 2012. Q1 was a the help of low rate finance offers on record for the brand with 15,504 MPV and dual purpose segments. All The market’s growth over the past 13 months has been supported by the Civic. deliveries, up 11.7% on Q1 2012. segments, except upper medium and luxury increases in private registrations, although all sales types reported saloon, grew in March. growth in March and Q1 2013. Private registrations increased by 11.2% Mitsubishi recovered in March posting Renault and Mazda are still struggling over Q1 2012. a 54.20% increase to 2,185 units. in the middle market with 11.83% and 11.31% drops in registrations for Jaguar enjoyed a record March with March new car registrations increased 5.9% to 394,806 units said the March. SMMT. CAP argued the increase was more accurately 9.6%, adjusted for 17,784 registrations, up 14% on Top 10 selling models total selling days in the month. previous best set in March 2012. Dacia , Renault’s budget brand, gained Overall sales up 21% year-on-year a 0.42% March market share in its first The Ford Fiesta was the best-selling model UK new car registrations in March 2004 to 2013 – with scrappage (SIS) based on a 25% increase in XF sales. month of reported sales in the UK. This in both March and Q1. scheme highlighted. is greater than a number of Land Rover delivered 14,268 models, a Q1 top sellers established brands, such as Alfa new record month, up 12%, with Romeo (0.25%), Chrysler (0.12%), 1 Ford Fiesta Freelander up 45%, Range Rover up Lexus (0.39%), Smart (0.25%) and 43% and Evoque 9%. The UK was the 2 Ford Focus SsangYong (0.02%). top global market for both JLR brands. 3 Vauxhall Corsa Mazda hopes new products combined Kia set a new record for sales in March 4 Vauxhall Astra with more flexibility around dealer with 12,608 vehicles delivered to 5 Volkswagen Golf bonus structures will help it to recover customers, providing the brand its best ground in 2013 and beyond. 6 Nissan Qashqai performance since the 2010 scrappage 7 Volkswagen Polo scheme. With 19,204 vehicles Alfa Romeo is also still struggling with registered in Q1 Kia had a 3.17% a small product line up, resulting in a 8 Peugeot 208 market share, up almost 12% on 2012. 37.4% drop in March registrations to 9 Mercedes-Benz C-Class Source: SMMT Its best-selling car was the Sportage. 964 units. 10 Nissan Juke www.am-online.com/ami 2 i Market Watch Q1 new car registrations (cont) REGISTRATIONS OF NEW CARS IN THE UNITED KINGDOM - BY MARQUE MARCH YEAR-TO-DATE MARQUE 2013 % Market share 2012 % Market share % Change 2013 % Market share 2012 % Market share % Change Abarth 266 0.07 282 0.08 -5.67 378 0.06 362 0.06 4.42 Alfa Romeo 964 0.24 1,540 0.41 -37.40 1,486 0.25 2,309 0.41 -35.64 Aston Martin 141 0.04 207 0.06 -31.88 259 0.04 303 0.05 -14.52 Audi 25,452 6.45 23,416 6.28 8.69 38,262 6.32 35,962 6.38 6.40 Bentley 148 0.04 198 0.05 -25.25 262 0.04 329 0.06 -20.36 BMW 21,767 5.51 20,566 5.52 5.84 31,322 5.18 30,063 5.33 4.19 Chevrolet 2,080 0.53 2,743 0.74 -24.17 3,027 0.50 5,282 0.94 -42.69 Chrysler 513 0.13 634 0.17 -19.09 725 0.12 782 0.14 -7.29 Citroen 14,606 3.70 12,995 3.49 12.40 22,187 3.67 19,585 3.48 13.29 Dacia 1,651 0.42 0 0.00 0.00 1,978 0.33 0 0.00 0.00 Fiat 10,020 2.54 8,730 2.34 14.78 14,877 2.46 13,059 2.32 13.92 Ford 54,702 13.86 53,830 14.44 1.62 84,347 13.94 82,848 14.70 1.81 Honda 12,471 3.16 10,134 2.72 23.06 18,144 3.00 14,747 2.62 23.04 Hyundai 12,157 3.08 11,715 3.14 3.77 19,986 3.30 17,761 3.15 12.53 Infiniti 104 0.03 102 0.03 1.96 120 0.02 144 0.03 -16.67 Jaguar 3,505 0.89 2,907 0.78 20.57 4,978 0.82 4,020 0.71 23.83 Jeep 312 0.08 444 0.12 -29.73 506 0.08 682 0.12 -25.81 Kia 12,608 3.19 11,178 3.00 12.79 19,204 3.17 17,211 3.05 11.58 Land Rover 12,994 3.29 11,490 3.08 13.09 18,765 3.10 15,810 2.81 18.69 Lexus 1,550 0.39 1,744 0.47 -11.12 2,261 0.37 2,692 0.48 -16.01 Lotus 37 0.01 10 0.00 270.00 42 0.01 35 0.01 20.00 Maserati 52 0.01 48 0.01 8.33 87 0.01 99 0.02 -12.12 Mazda 6,092 1.54 6,869 1.84 -11.31 9,075 1.50 9,708 1.72 -6.52 Mercedes-Benz 18,870 4.78 16,334 4.38 15.53 29,002 4.79 25,576 4.54 13.40 MG 41 0.01 236 0.06 -82.63 81 0.01 446 0.08 -81.84 MINI 9,150 2.32 8,451 2.27 8.27 11,934 1.97 11,306 2.01 5.55 Mitsubishi 2,185 0.55 1,417 0.38 54.20 3,043 0.50 2,102 0.37 44.77 Nissan 20,658 5.23 20,586 5.52 0.35 33,931 5.61 30,081 5.34 12.80 Perodua 55 0.01 83 0.02 -33.73 98 0.02 135 0.02 -27.41 Peugeot 19,857 5.03 18,969 5.09 4.68 31,260 5.17 29,411 5.22 6.29 Porsche 1,097 0.28 1,160 0.31 -5.43 1,660 0.27 1,728 0.31 -3.94 Proton 80.00590.02-86.44120.00950.02-87.37 Renault 6,493 1.64 7,364 1.98 -11.83 9,806 1.62 11,581 2.05 -15.33 Saab 00.001050.03-100.0010.001140.02-99.12 SEAT 6,828 1.73 6,817 1.83 0.16 10,457 1.73 10,084 1.79 3.70 Skoda 9,711 2.46 8,507 2.28 14.15 15,504 2.56 13,878 2.46 11.72 smart 987 0.25 972 0.26 1.54 1,464 0.24 1,488 0.26 -1.61 Ssangyong 90 0.02 171 0.05 -47.37 163 0.03 233 0.04 -30.04 Subaru 519 0.13 542 0.15 -4.24 669 0.11 920 0.16 -27.28 Suzuki 7,089 1.80 5,941 1.59 19.32 9,956 1.65 7,711 1.37 29.11 Toyota 17,925 4.54 18,032 4.84 -0.59 26,065 4.31 25,760 4.57 1.18 Vauxhall 42,017 10.64 38,624 10.36 8.78 69,227 11.44 57,836 10.26 19.70 Volkswagen 31,091 7.88 30,756 8.25 1.09 49,260 8.14 49,873 8.85 -1.23 Volvo 5,736 1.45 5,637 1.51 1.76 8,926 1.47 8,875 1.57 0.57 Other British 69 0.02 153 0.04 -54.90 186 0.03 268 0.05 -30.60 Other Imports 138 0.03 137 0.04 0.73 215 0.04 262 0.05 -17.94 Total 394,806 372,835 5.89 605,198 563,556 7.39 www.am-online.com/ami 3 i Market Watch New vehicle retail outlet count New vehicle retail outlet count Percentage Name at January 1, 2013 at March 31, 2013 change Abarth 28 28 0.00% Retail network Alfa Romeo 57 57 0.00% Aston Martin 21 21 0.00% Audi 124 122 -1.64% Bentley Motors 21 21 0.00% changes by brand BMW 152 152 0.00% Chevrolet 75 76 1.32% Chrysler 50 54 7.41% Citroen 195 193 -1.04% Dacia 134 134 0.00% Ferrari 17 17 0.00% Fiat 157 158 0.63% AMi collates the retail network changes of 49 With the weight of change being on reduction it Ford 527 496 -6.25% manufacturers each month.