Tourism Development Strategy of Tivat Municipality for 2020-2024 with an action plan for 2020 - 2024 Tourism Development Strategy of Tivat Municipality for 2020-2024 with an action plan for 2020 - 2024 Table of content Baseline for making of of tourism development strategy of Tivat municipality ..... 6 Mission and vision of the Strategy ......................................................................... 8 Methodology and process of development of Tivat Municipality Tourism Development Strategy ........................................................................................... 8 Analysis of the macroeconomic environment with a focus on Montenegro ........ 10 Global ekonomic trends ............................................................................................................ 10 Macroeconomic environment - Montenegro ............................................................................ 11 Gross Domestic Product (GDP) ............................................................................................. 11 Montenegro budget .............................................................................................................. 11 Zaposlenost ........................................................................................................................... 12 Unemployment ..................................................................................................................... 12 Gross and net earnings ......................................................................................................... 13 Balance of payments of Montenegro ................................................................................... 13 Importance of tourism for Montenegro .................................................................................... 13 Montenegro Tourism Development Strategy until 2020 ...................................... 14 Predictions of global trends in tourism ................................................................ 15 Tourism in the EU ................................................................................................ 16 Airplane industry ....................................................................................................................... 17 Accommodation ........................................................................................................................ 17 Montenegro .............................................................................................................................. 17 Tourism of Montenegro WTTC ............................................................................. 18 Ranking Montenegro according to various WTTC criteria ........................................................ 19 Tourism in Montenegro ....................................................................................... 21 Tourist arrivals by type of tourist destination ........................................................................... 22 Guest nights by type of tourist destination ............................................................................... 23 Guest arrivals by types of catering units ................................................................................... 24 Guest nights by country of arrival ............................................................................................. 25 2 Tourism Development Strategy of Tivat Municipality for 2020-2024 with an action plan for 2020 - 2024 Guest nights by types of catering units ..................................................................................... 26 Cruising of foreign ships ............................................................................................................ 27 Arrivals of foreign vessels at nautical ports .............................................................................. 27 Visitors on boats at ports of nautical tourism .......................................................................... 28 Accommodation capacities Montenegro .................................................................................. 29 General information about Tivat municipality ......................................................................... 33 Population by settlements ........................................................................................................ 34 Climate and hydrography ......................................................................................................... 35 Traffic connection ..................................................................................................................... 36 Tourist arrivals and overnights, Montenegro and Tivat, total 2018 ........................................ 38 Accommodation in Tivat - December 2018 ............................................................................... 38 Economy of Tivat Municipality .................................................................................................. 40 Financial performance of the 500 and 10 largest companies in Tivat ...................................... 41 Beaches and bathing areas in the municipality of Tivat ....................................... 43 Cultural and historical heritage ............................................................................ 51 Tourists' Attitudes and Consumption - Summary for Tivat Municipality .............. 55 Digital Channel Analysis (Facebook and Instagram) LTO Tivat.............................. 56 Instragram account ................................................................................................................... 57 Facebook account ..................................................................................................................... 60 Implementation of local Strategic plan of development for 2019 ......................... 63 Results of tourist survey for Tivat municipality .................................................... 65 Methodology ............................................................................................................................. 65 Goal of surveying ...................................................................................................................... 65 Methods and techniques of surveying/descripton of instruments ........................................... 66 Data processing plan................................................................................................................. 66 Analysis of results ...................................................................................................................... 66 Answer analysis by questions .................................................................................................... 67 Satisfaction / dissatisfaction with tourist offer of Tivat among turists in different accommodation facilities .......................................................................................................... 73 Tourist’s satisfaction/dissatisfaction with elements of tourist offer in hotels ........................... 75 3 Tourism Development Strategy of Tivat Municipality for 2020-2024 with an action plan for 2020 - 2024 Satisfaction/dissatisfaction with elements of tourist offer in auto-camps and resorts ............. 78 Qualitative analysis ................................................................................................................... 79 Conclusion ................................................................................................................................. 80 Basic postulates of strategy for development of tourisam in Tivat municipality .... 82 Reciprocal relation of tourism and the city ........................................................... 83 Relations with strategic investors ......................................................................... 84 Porto Montenegro ..................................................................................................................... 84 Luštica development .................................................................................................................. 84 Main characteristics of Strategy of tourism of Tivat .............................................. 85 Tivat as tourist city .................................................................................................................... 85 Decision makers in tourism in Tivat municipality .................................................. 87 Trends in tourism ................................................................................................. 88 Increased sensitivity regarding geopolitical situation ................................................................ 88 Tourist use of infrastructure ...................................................................................................... 88 Increase of the offer and new forms of tourist accommodation ............................................... 89 SWOT analysis ...................................................................................................... 91 Nautički turizam ........................................................................................................................ 92 Cultural tourism (manifestations, folklore, customs, ethnology, gastronomy, etc.) .................. 95 MICE tourism ............................................................................................................................. 96 Sports