SLEEP RETailers’ magazine www.bedroomretailers.com Fall 2011 SOUTH BAY BLENDS SCIENCE & COMFORT LOOKING AT GEL CELLIANT TECHNOLOGY IN THE INDUSTRY EXAMINING GREEN 492_Aireloom-BR-Ad2_Layout 1 9/19/11 10:14 AM Page 1 Once again . The man who set the standard exercises his right to raise it. Earl Kluft, the Wizard of Ahhhs. E. S. KLUFT & COMPANY Bloomingdale’s • Macy’s • RC Willey • Nebraska Furniture Mart • • Haynes Furniture Sit ‘n Sleep • Mancinis • Weir’s • Louis Shanks • C.S. Wo • Masins • Jeromes The list of leading retailers continues to grow. Contact Howard Galant at 949-294-3595 or [email protected]. aireloom.com ® ® ireloom ATHE HAND MADE MATTRESS THE ROYAL STANDARD The highest level of creativity and excellence. IN THIS ISSUE COVER STORY 8 Blending Science & Comfort for an Innovative Night’s Sleep DEPARTMENTS 6 Editors’ Picks 12 Marketing Update 12 Colonial Reports Dressed Beds Increase Sales 14 Spotlight on Materials 14 Looking at Gel 16 Materials Update 16 Use of Celliant Technology Increases in Bedding Industry 18 Mattress Update 18 Spring Air’s Sleep Sense™ BioMax™ is SSA Documented 19 Luxury, Comfort and Variety with E.S. Kluft & Company’s A3 Series 20 Gold Bond Redesigns Two-sided Premier Series Collection 20 Cool Sleep with the New Gel Comfort™ Line from Jamison 22 Therapedic Introduces GelTouch Mattress Series 23 Jamison Introduces Vita Pedic® and Talalatex Conformer™ Collections 24 Shifman Unveils Improved & Expanded Masters Collection 25 Giving Back to the Community 25 Simmons Bedding Company and Bedzzz Express Make an Impact 26 Features from the Editors 26 Examining Green 28 Accessories Update 28 Pure LatexBLISS Introduces Gel Inside™ Pillows and Toppers HIGH POINT MARKET A GUIDE TO MATTRESS, BEDDING, FUTON AND 28 International Bedding’s Business-Driving Latex Toppers TOP OF BED MANUFACTURERS OCTOBER 22–27, 2011 Anatomic Global Building: IHFC Fabrictech International Space Number: M633 Building: IHFC Leggett & Platt Incorporated Space Number: M613 Building: IHFC Shifman Mattress Arason Enterprises Inc. Co 28 Guard Master: Enhancing the Customer Experience Can Space Number: C603 Building: 310 N. Hamilton Five Star Mattress Building: IHFC Space Number: St. Space Number: M335 Pavilions Building: IHFC Magniflex USA 301 Space Number: M530 Building: IHFC SIScovers Carolina Mattress Guild Space Number: D843 Building: IHFC Hallmart Collectibles, Inc. Building: Furniture Plaza Space Number: H312 Increase Sales Space Number: 100 Building: Showplace Natura World Inc. Space Number: 3401 Building: IHFC Sleep & Beyond Classic Brands Space Number: C703 Building: Showplace Hickory at Home Building: IHFC Space Number: 1019 Space Number: M615 Building: IHFC Otis Bed Manufacturing Space Number: M508 Building: Furniture Plaza Sleep Ezz Coaster Company of America Space Number: 225 Building: 134 S Main St Hypnos Luxury Mattresses Building: Space Number: 134 S Main Coaster Wrencom Furn Bldg Building: IHFC Paramount Sleep St Space Number: 531 Building: IHFC South Bay International Space Number: Space Number: M540 Building: IHFC 111 E Commerce Ave International Bedding Space Number: M510 Comfortaire Corporation Protect-A-Bed 30 Back Page from the Publisher Building: IHFC Building: IHFC Building: Plaza Suites Specialty Sleep Association Space Number: M637 Space Number: M528 Space Number: 1-519 Building: IHFC Space Number: M413 deCourcy & Company Jamison Bedding Pure LatexBLISS Building: The Platinum Building Building: IHFC Building: IHFC Spirit Sleep Space:H 330I S GWren St H POSpace Number: M531INT Space Number: M535 Building: IHFC Space Number: M514 Down, Inc JLA Home Restonic Mattress Building: Suites at Market Square Building: IHFC Building:IHFC Spring Air International Space Number: G-3019 Space Number: G382 Space Number: M408 Building: IHFC Space Number: M413 EcoSleep Knickerbocker Bed Co. Sealy Inc Building: IHFC Building: IHFC Building: Sealy Inc Therapedic Space Number: M610 Space Number: M613 Space Number: Trinity,NC Building: Plaza Suites 12 14 Space Number: 1-501 MARKET GUIDESerta Mattress Enso Sleep Systems Legacy Home Building: IHFC Building: IHFC Building: IHFC Zedbed Space Number: M513 Space Number: D417 Space Number: H1141 Building: IHFC Space Number: M507A ADVERTISERS MARKETSEE PAGE 11GUIDE Aireloom/ES Kluft & Co 3 Pure LatexBLISS 5 www.kluftmattress.com/ Space IHFC M535 aireloom.com www.latexbliss.com Sustainable Furnishings 909.373.4211 404.260.7421 Council 29 Colonial, LLC 13 Sleep Innovations 17 www.sustainablefurnishings.org www.colonialllc.com www.sleepinnovations.com 919.967.1137 336.862.7380 800.999.0499 World Market Center 7 19 24 Fabrictech International IBC South Bay International IFC www.lasvetgasmarket.com Space IHFC M613 Space IHFC M510 702.599.9621 www.fabrictech.com www.southbayinternational.com 800.758.8563 800.723.0316 Progressive Finance 21 Spring Air International BC www.progfinance.com Space IHFC M413 877.898.1970 x767 www.springair.com 617.884.2300 4 BEDROOM Fall 2011 editors’ PICKS Publisher ..........................................................Christopher Schriever [email protected] Editor ....................................................................... Kate Vasko [email protected] Account Manager..............................................Lindsay Bilberry [email protected] Account Manager............................................... Kyle Harrington [email protected] Creative Director .........................................................Alice Ashe [email protected] Design & Print Firm ................................................... Blue House www.bluehouse.us Web Manager ........................................................... Blue House www.bluehouse.us Tempur-Pedic’s new TEMUR- Providing bedding retailers with Simmons’ Nuflex Foundation allows for information and insights on a variety full adjustable motion while providing Traditional pillow line offers comfort of Mattress and Bedding products. the convenience of easy to reach and support to get the best sleep Since 1995. electrical outlets. possible as with a Tempur-Pedic bed. BEDROOM is published quarterly by Blue House Design, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2010. We are impressed by the new and Serta’s Sleep All rights reserved. Address correspondence to: Editor c/o various gel technology available to Go program BEDROOM, Blue House, 2168 Wisconsin Ave, NW, Wash- today! With different ways of pro- offers retailers ington, DC 20007. The views expressed by the editorial ducing the material, manufacturers a natural value staff of this publication are their own, and do not neces- are offering retailers more product add option, sarily represent the views of the advertisers or their agents. options. especially with BEDROOM is an independent trade publication. BED- the popular SEE PAGE 14 ROOM neither takes sides nor declares a preference for new iComfort. FOR MORE any one manufacturer, supplier, technology, process or INFO ON GEL solution. Instead, we try to provide neutral information PRODUCTS concerning mattresses and related products. Advertis- ing space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at [email protected]. CIRCULATION NOTICE: BEDROOM will print 19,000 Boyd Specialty Sleep’s Natural copies of BEDROOM. It will be mailed to our current list Flex Ultra mattress line comes of more than 16,800 home furnishings retailers, buyers, with a great POP display and is owners and managers. We do not subscribe to a circula- adjustable-bed friendly, allow- tion auditing service but we are ready, willing and able ing consumers more options to provide advertisers certification of mailing as reported for comfort. by the US Postal Service. International Bedding’s Europa Mattress Collection continues to BEDROOM: ISSN 2163-7571 impress. The individually wrapped springs help eliminate motion transfer and offer consistent support across www.facebook.com/bedroommagazine the sleep surface. 6 BEDROOM Fall 2011 Las Vegas Market January 30 - February 3, 2012 ©2011 World Market Center Las Vegas LLC. All rights reserved. AHV115_LVMS11_COLLAGE_BEDROOM.indd 1 7/28/11 1:29 PM cover STORY By: Kate Vasko BLENDING SCIENCE & COMFORT for an innovative night’s sleep Restless sleep, lack of support, and “sleeping hot” are all com- mon problems for shoppers. While some manufacturers boast better sleep solutions through different materials; placement; and mattresses—with little description as to where the prod- ucts and materials originate—it begs the question “How?” outh Bay International has an an- Bay’s pure visco memory-foam does not swer. With a key focus on balanc- include fillers that the manufacturer be- S ing advanced science with comfort, lieves decreases the life of a mattress. South Bay provides retailers with prod- Peter Tarquinio, CEO of South Bay In- ucts that are not only sleep solutions, but ternational elaborates on the benefits innovative technological advancements in of being an OEM manufacturer of visco the industry. Since 1993, South Bay has memory foam, “By working from the helped retailers sell mattress and con- raw material to finished products we can tinues to forge ahead in the mattress in- reduce our manufacturing costs, which dustry by providing scientifically backed lowers the cost of the finished product products and original raw materials for a for the retailer and consumer. We know better night’s sleep. where our mattress materials originate