“To Open Minds, To Educate Intelligence, To Inform Decisions” The International Academic Forum provides new perspectives to the thought-leaders and decision-makers of today and tomorrow by offering constructive environments for dialogue and interchange at the intersections of nation, culture, and discipline. Headquartered in Nagoya, Japan, and registered as a Non-Profit Organization 一般社( 団法人) , IAFOR is an independent think tank committed to the deeper understanding of contemporary geo-political transformation, particularly in the Asia Pacific Region. INTERNATIONAL INTERCULTURAL INTERDISCIPLINARY iafor The Executive Council of the International Advisory Board Mr Mitsumasa Aoyama Professor June Henton Professor Baden Offord Director, The Yufuku Gallery, Tokyo, Japan Dean, College of Human Sciences, Auburn University, Professor of Cultural Studies and Human Rights & Co- USA Director of the Centre for Peace and Social Justice Southern Cross University, Australia Lord Charles Bruce Professor Michael Hudson Lord Lieutenant of Fife President of The Institute for the Study of Long-Term Professor Frank S. Ravitch Chairman of the Patrons of the National Galleries of Economic Trends (ISLET) Professor of Law & Walter H. Stowers Chair in Law Scotland Distinguished Research Professor of Economics, The and Religion, Michigan State University College of Law Trustee of the Historic Scotland Foundation, UK University of Missouri, Kansas City Professor Richard Roth Professor Donald E. Hall Professor Koichi Iwabuchi Senior Associate Dean, Medill School of Journalism, Herbert J. and Ann L. Siegel Dean Professor of Media and Cultural Studies & Director of Northwestern University, Qatar Lehigh University, USA the Monash Asia Institute, Monash University, Australia Former Jackson Distinguished Professor of English Professor Monty P. Satiadarma and Chair of the Department of English Professor Sue Jackson Clinical Psychologist and Lecturer in Psychology & Professor of Lifelong Learning and Gender & Pro-Vice Former Dean of the Department of Psychology and Master of Teaching and Learning, Birkbeck, University Rector of the University, Tarumanugara University, Professor Arthur Stockwin of London, UK Indonesia Founding Director of the Nissan Institute for Japanese Studies & Emeritus Professor Mr Mohamed Salaheen The University of Oxford UK Professor Sir Geoffrey Lloyd Director, The United Nations World Food Programme, Senior Scholar in Residence, The Needham Research Japan & Korea Institute, Cambridge, UK Professor Chung-Ying Cheng Fellow and Former Master, Darwin College, University Mr Lowell Sheppard Professor of Philosophy, University of Hawai’i at of Cambridge Asia Pacific Director, HOPE International Manoa, USA Fellow of the British Academy Development Agency, Canada/Japan Editor-in-Chief, The Journal of Chinese Philosophy His Excellency Dr Drago Stambuk Professor Keith Miller Croatian Ambassador to Brazil, Brazil Professor Steve Cornwell Orthwein Endowed Professor for Lifelong Learning in Professor of English and Interdisciplinary Studies, the Science, University of Missouri-St.Louis, USA Professor Mary Stuart Osaka Jogakuin University, Osaka, Japan Vice-Chancellor, The University of Lincoln, UK Osaka Local Conference Chair Professor Kuniko Miyanaga Professor Gary Swanson Director, Human Potential Institute, Japan Distinguished Journalist-in-Residence & Mildred S. Professor A. Robert Lee Fellow, Reischauer Institute, Harvard University, USA Hansen Endowed Chair, The University of Northern Former Professor of English at Nihon University, Colorado, USA Tokyo from 1997 to 2011, previously long taught Professor Dennis McInerney at the University of Kent at Canterbury, UK Professor Jiro Takai Chair Professor of Educational Psychology and Co- Secretary General of the Asian Association for Social Director of the Assessment Research Centre Psychology & Professor of Social Psychology Professor Dexter Da Silva The Hong Kong Institute of Education, Hong Kong Graduate School of Education and Human Professor of Educational Psychology, Keisen University, SAR Tokyo, Japan Development, Nagoya University, Japan Professor Brian Daizen Victoria Professor Svetlana Ter Minasova Professor Georges Depeyrot Professor of English President of the Faculty of Foreign Languages and Professor and Director of Research & Member of the Fellow of the Oxford Centre for Buddhist Studies Area Studies, Lomonosov Moscow State University Board of Trustees French National Center for Scientific Research Professor Yozo Yokota (CNRS) & L’Ecole Normale Superieure, Paris, France Professor Michiko Nakano Director of the Center for Human Rights Affairs, Japan Professor of English & Director of the Distance Former UN Special Rapporteur on Myanmar Professor Johannes Moenius Learning Center, Waseda University, Tokyo, Japan Professor Kensaku Yoshida William R. and S. Sue Johnson Endowed Chair of Professor of English & Director of the Center for the Spatial Economic Analysis and Regional Planning Professor Thomas Brian Mooney Teaching of Foreign Languages in General Education, The University of Redlands School of Business, USA Professor of Philosophy Sophia University, Tokyo, Japan Head of School of Creative Arts and Humanities Professor of Philosophy and Head of School of Creative Arts and Humanities, Charles Darwin University, Australia The Asian Conference on Media, Communication & Film 2019 Official Conference Proceedings ISSN: 2186-5906 © The International Academic Forum 2019 The International Academic Forum (IAFOR) Sakae 1-16-26-201 Naka Ward, Nagoya, Aichi Japan 460-0008 www.iafor.org Table of Contents The Self on Instagram: A Study on How People with Different Hair Colors Use Instagram for Online Self-Presentation Donnalyn A. De Chavez pp. 1 - 16 Perceptions of the Impact of US Drama Binge-Watching in the Emirates Azza Abdel-Azim Mohamed Ahmed pp. 17 - 36 Transforming Families in Chinese Melodrama under the Influence of May Fourth Yiyuan Zhang pp. 37 - 46 From Policy to Curriculum: Analyzing Digital Literacy Initiatives in the Asia- Pacific Region Amalia Nurul Muthmainnah pp. 47 - 58 Experimental Research: the Country of Origin Effects on Advertising Xianglin Su pp. 59 - 70 Coverage of Various Communication Platforms: A Guide for Marketing Universities Eloida Carpio Dagumboy pp. 71 - 86 Learning Media Based on Local Culture Characteristics for Literacy Aspect Susi Darihastining Ari Ambarwati Ratna Rintaningrum pp. 87 - 96 The Next Innovation in Immersive [Actuality] Media Isn’t Technology— It’s Storytelling Michael R. Ogden pp. 97 - 112 Self – Assessment on Media and Information Literacy Competencies among Communication Professionals in Philippine Information Agency and Philippine News Agency Monica P. Ornopia pp. 113 - 120 Exploration in the Mist of the History: Review of Blind Spots in Research on History of Taiwanese Cinema Hsien-Cheng Liu pp. 121 - 132 Regionalism, and Latin American Cinema as a Source of Hope, Renewal and Inspiration Anna Karin Jytte Holmqvist pp. 133 - 142 Breaking the Shackles: Toward a Taxonomy of Interactive Cinema Chao Ming pp. 143 - 158 Policy Communication Strategies of Palang Pracharat Party for the Songkhla Region 1 Member of Parliament Election Campaign Karn Boonsiri pp. 159 - 166 Research on Chinese Art Film Screening Zhixia Mo pp. 167 - 176 Batik, Space and Memory: Reading Visuality and Collective Memory in Batik Canting Merapi Mutia Dewi Ali Minanto Nadia Wasta Utami Ida Nuraeni Dewi Puji Hariyanti pp. 177 - 190 Using New Media as Occupational Inspiration for the Disabled Siriwan Jianchatchawanwong pp. 191 - 200 Communication Strategies for Conveying the Cultural Wisdom of Krajood Wicker Product Weaving at Ban Huayleuk in Surat Thani Province Piyata Nuanlaong Pattharawadee Inthapantee pp. 201 - 208 Communication Patterns of Leaders of the Provincial Administrative Organization of Sukhothai in a Crisis Situation Hareuthai Panyarvuttrakul Wasin Panyarvuttrakul Rasika Angkura pp. 209 - 216 Communications of the Leader of a Model Community for Community Tourism Management Rasika Angkura Singh Singhkajorn Haruethai Pannyarvuttrakul pp. 217 - 224 Political Communication Network Building by Journalists in Songkhla Province Supaporn Sridee pp. 225 - 234 Activity and Deliberative Enclaves of Fragmented Turkish Youth Groups of Political Parties on Twitter Seval Yurtcicek Ozaydin pp. 235 - 244 Academics and Social Media Usage: The Role of Informal Communication on Social Capital Development and Work Performance Zulqarnain Abu Hassan Wan Puspa Melati Wan Halim pp. 245 - 258 Animals are Friends, Not Food: The Turning Point to Go Vegan Pataraporn Sangkapreecha pp. 259 - 266 Thai Gay Men’s Behaviors in Choosing to Use VDO Game Character Gender Nathee Monthonwit Ophascharas Nandawan pp. 267 – 274 The Communication Process and Strategy to Create Participation for Thai Early Childhood Oral Hygiene Development Campaign Among Healthy Teeth Network Schools, Thailand Wattana Chancharuswattana pp. 275 - 282 The Asian Conference on Media, Communication & Film 2019 Official Conference Proceedings The Self on Instagram: A Study on How People with Different Hair Colors Use Instagram for Online Self-Presentation Donnalyn A. De Chavez, De La Salle University, Philippines The Asian Conference on Media, Communication & Film 2019 Official Conference Proceedings Abstract This study explores how women with different hair colors use Instagram for online self-presentation, considering how hair has been historically significant to identify a person’s status. Goffman’s framework of self-presentation