Tony Parenti Rock Steady Dead At 71 At Criteria NEW YORK - Jazz clarinetist Tony MIAMI Criteria Recording Studios Parenti died last week (17) in Mount is experiencing- its heaviest months of Sinai Hospital. Parenti, a resident of booking since the inception of the Mi- Elmhurst, Queens, was 71. ami facilites. Recording artists are Born in New Orleans on Aug. 6, booked steadily for the next 13 1900, Parenti's career began at the weeks. age of 12 when he began playing at Black Oak Arkansas, Atco group, night clubs and riverboats. In 1924, has two more weeks to go to conclude Parenti joined the Johnny DeDroit an album being produced by Tom Band and played the Forest Grill of Dowd. English guitarist April Law- the Gruenwald Hotel becoming the ton, ex -Iron Butterfly guitarist Mike first white jazz band to hold a regular Pinera, Mitch Mitchell (former drum- job in a name location in New Or- mer for Jimi Hendrix), bass player leans. By 1930, Parenti had already Russ Smith comprise a new group joined the Nat Brusiloff Orchestra, from Atlantic and are returning to and for three years had supplied the finish an LP already started. Dowd accompaniment music for Kate Smith will be producing Atlantic's Louis and on the Columbia Broadcasting Sys- the Lovers during the last week in tem. After having performed on the April. "Palmolive Hour" and the "Lucky Strike Dance Program," Parenti be- Stephen Stills will be back again came the first clarinetist in the Music for a week April 24 to do a single. Hall Symphony Orchestra when Ra- Cotillion's Rasputin's Stash coming in dio City opened. May 1 for two weeks with Howie and Parenti is survived by his wife, Ron Albert (A & A Productions) Ethel, and three daughters, Vivian, co -producing and engineering. PG&E, Evelyn, and Catherine. Funeral serv- Colombia group, is scheduled for a ices were held on Thurs. (20) at the week with John Hill producing. How- BURGERS ANYONE?-At RCA/Grunt Records' recent party for Hot Tuna ie and Ron Albert take off this month Walter B. Cooke Funeral Home in at the Sign of the Dove, Jackson Heights, Queens. Jorma Kaukonen (left) and RCA Records president to record Joe Cocker "live" in Tus- Rocco Laginestra (center) discuss the night's activities while Jack Casady, caloosa (Ala.) and New Orleans with drummer Sammy Piazza, and Papa John Creach were out greeting the other Criteria's 16 -track remote equipment. guests at the affair. Criteria president, Mack Emerman, Ultra Sonic noted that the Carpenters stepped out of a $50,000 engagement at the Eden Hosts AES Musical Isle In Chi Maps Roc. They had booked a week at the studios for mixing their new LP. Field Trip Two of Aretha Franklin's most re- HEMPSTEAD, LONG ISLAND Extensive TV Ad Schedule cent gold records ("Spanish Harlem" Ultra -Sonic Recording Studios were- and "Rock Steady") and a third the hosts on Sat., April 15, for the NEW YORK - Musical Isle of Amer- "Rather than flood the airwaves ("Daydreaming") came out of one first Audio Engineering Society ica, in Chicago, has committed itself over a whole weekend," Dalesandro session to an in-depth last winter at Criteria. (A.E.S.) field trip in two years to television spot ad cam- said, "we've decided to stretch the Stephen paign on key hit album product, ac- same spots out for three weeks Stills "Monassis"-four Long Island. The Studio's demonstra- and months in making tion and discussion of 16 track "layer- cording to Tony Dalesandro, general use them five times each Friday. That the at the Miami ing" techniques were attended by over manager. This latest move into TV seems to be the most effective time. facility-will be shipped gold, as was 150 A.E.S. members and guests. advertising of disk product, being tied We have already noticed a bulge of The Allman Brothers "Eat a Peach" Ultra -Sonic engineer Mike Col- in with the Goldblott chain of 36 activity the next day (Saturday) and which was recorded at Criteria. chamiro presented a demonstration of stores comes on the heels of a similar even more of a bulge the following 16 track "layering" techniques experiment carried out in recent Monday. creating sounds only possible through weeks by Musical Isle of San Francis- "We will do this off and on for a Elektra multi -tracking. Following the demon- co. period of months and will then com- Signs stration, guests were invited to "mix" Both ventures reflect gathering fo- pare the gross sales in the Goldblatt a session on Ultra-Sonic's board. cus on TV as a record promotional chain from the same period a year Goodthunder Industry members present included vehicle on the national level. ago, against this year. If there is a Ted Rothstern of MediaSound, The latest TV push in the Windy noticeable growth in the sales, the TV LOS ANGELES - Goodthunder has Edmund DeBlasia, Litton Industries, City is centered on three major hit will be at least partly responsible." been signed by Elektra Records. The Bab Bach, DB Magazine, Arthur albums by America, Yes, and Harry The three albums involved in the Los Angeles -based group consists of Gruber, AEG Association, Irving Chapin. For three consecutive Fri- current promo are all being specially John Desautels and Jim Lindsay, Joel, chief engineer of A & R Stu- days, the spots are run on WFID-TV, marked in the retail outlets and spe- drums, Bill Rhodes, bass and tuba, dios, Schimon Ron of Electric Lady a Chicago UHF outlet, with initial air cial signs and display material, bear- David Hansen, lead guitar and Wayne Studios, Randolph Brown of Bell date Friday (14). Each of the five ing the tie-in slogan, "as advertised spots to be run are one -minute Cook, organ and piano. Lindsay, Sound, and Joel Joseph of Joseph As- in on TV," are also a part of the inte- Hansen sociates. length with all three LP's being pitch- grated package. In the case of the and Cook sing for the group. For Ultra -Sonic hosts were studio ed on each. large, multi -department Goldblatt Goodthunder is managed by Kris- president Bill Stahl and engineers stores, handbills on the album special, tine Desautels. A debut album pro- John Bradley, Steve Goetz, Jeff directing customers (again with the duced by Marlin Greene and co - Kracke, and Mike Colchamiro. Sid Glass Bottle "as advertised on TV" tagline) to the produced by Goodthunder is set for Feldman of Mastertone Recording record department for the week's spe- early fall release. Studios is President of the New York cials are given away in other parts of Chapter of the Audio Engineering To Musicor the store. Society. Also in attendance were Ner- NEW YORK - Rick Talmadge, vice Earlier, a Musical Isle San Francis- Buckwheat's man Baer of Audio & Electronic Con- president of a & r for Musicor Rec- co campaign, featuring a special price sulting Services, co -designer of Ultra- ords, announced the signing of the deal Sonic's on Lawrence Welk albums, board, and James Thomas Glass Bottle to an exclusive recording proved successful enough firm Promo Push Pepper, AIA, architect of the Studio. pact with the label. The group will be for the produced by Bill Ramal and Dick to do a follow-up effort. In this case, NEW YORK - London Records is Goodman and their initial release for many different stores and chains are engaged in an all-out push on one of Dillards Set Musicor is scheduled for early May. involved, with time buys centered in its new groups, Buckwheat. The west Their most recent for Avco Records slots adjacent to the actual time of coast-based rock band is already rep- Major Tour was "I Ain't Got Time Anymore." the Lawrence Welk TV show airing. resented on the charts with its new single, "A Simple Song of Freedom," HOLLYWOOD - The Dillards, An- and its album, "Movin' On," and has them Records act, will shortly embark moved into New York City for its on a 17 -city cross-country tour with Elton John. The schedule begins first major east coast showcasing. April 27 at Baylor University in The tour is being supported with Waco, Texas, and concludes in Min- heavy, market -by-market advertising neapolis May 16. In between are gigs in local print and FM radio media and at the University of Houston, the posters have been spread about the University of Texas, the University various markets in which the group is of Missouri, Michigan State, Notre appearing in saturation quantities. Dame, Ohio State, the University of Illinois and the University of Wiscon- Last week, London Records hosted sin. Also included is a two-day lay- a special get -acquainted reception for over, May 8 and 9, at McCormick the group on the occasion of its Place in Chicago. opening at the Smiling Dog Saloon in The Dillards-Rodney Dillard, Billy Cleveland, with more than 150 trades- Ray Latham, Dean Webb, Mitch ters, press and radio personalities on Jayne and Paul York-will be soon hand. London's vice president for represented by their first album on sales and marketing, Herb Goldfarb, the Anthem label. Set is entitled "Roots And Branches", and was pro- HERALD TRIBUTE-Singer/songwriter John Herald has been signed to the headed a New York home office dele- duced by Richard Podolor. Paramount label according to Marty Thau, Famous Music's vice president of gation at the opening. During the Anthem Records is distributed by A&R and operations.