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R® NewsFocu6 Cameron Upped At Nielsen Takes On Arbitron In ON THE WEB Emmis/New York Boyce Joins TRN Alexandra Cameron is 50 Small Markets A month after leavingWABC/NewYork, for- upped from director Seven months after Cumulus invited qualified vendors to submit proposals to develop mer CitadelVP ofnews/talk Phil Boyce resur- of sales to senior a new quantitative and qualitative audience measurement service in 50 small markets, faces as president of Talk Radio Network VP/GM of the the Atlanta -based broadcaster announced that R&R parent the Nielsen Co. has been Syndications, responsi- Emmis/New York selected to carry out the task. At the same time, Clear Charnel has signed with Nielsenble for the program- cluster, where she'll to take the service in 17 of the 50 mar- ming ofall TRN have oversight of kets where Cuinulus will be measured. Nielsen Radio showsand affiliate rhythmic WQHT (Hot Clear Channel, the No. 1 radio compa- relations. Boyce says, Cameron Ratings Timeline 97), triple A WRXP ny in revenue, and Cumulus, the No. 2 "Stations are having a and urban AC WRKS (98.7 Kiss FM). She operator based on station count, are ink- April 14: Cumulus issues request for hard time hitting their takes over for Dan Halyburton, who had ing what Nielsen calls "multiyear" deals, proposals for new small -market rat- budget numbers. As a Boyce been in that position since May 2006 and representingthebiggestchallengeto ings service syndicator wecan is returning to Dallas to launch Halyburton Arbitron's virtual radio ratings monopoly Nov. 18: Nielsen selected; Cumulus, offer solutions-ways to save money and Connected, a media technology company. in decades. Arbitron executives told ana- Clear Chan lei ink multiyear deals put great hosts on the air without taking Cameron took on her most recent post in lysts at a hastily called teleconference Nov. Early December: Pilot survey of lis- away their local focus"-Mike Stern August 2006, when she was promoted 18 that the moves by Cumulus and Clear teners to be conducted in undis- from general sales manager at Hot 97. Channel would cost it nearly $11 million closed market New Sports Station Prior to joining Emmis, she was local sales in revenue during the first year. March -April 2009: First eight - Debuts In Seattle manager/director of market development Employing panelsizesranging from week survey will be conducted, fol- for Clear Channel's crosstown classic rock- 1,200 to 2,200, the two -month, once -a -year lowed by a-ialysis After airing talk KIRO-AM on 97.3 FM er WAXQ (Q104.3).-Keith Berman Nielsen service will use random address - Mid -August 2009: Initial ratings to since Aug. 12, Bonneville will sever the simul- based sampling (ABS) rather than telephone be delivered to clients cast April 1 to launch "710 ESPN Seattle" on Weiner To Share CBS/LA. numbers to reach the 34% of U.S. households 2010: E -diary option becomes available the AM dial. As an ESPN affiliate, the station Duties With Laughlin not covered by current sampling methods. will combine local hosts with national talent. NielsenMediaResearchmanaging Nielsen Radio Possibly spurred by Bonneville's new three- CBS Radio/Los Angeles senior VP/director directorforNorth AmericaLorraine Ratings Methodology year contract with the Seattle Mariners, the of sales Dan Weiner has been promoted to Hadfield says the first surveys will hit the move follows a model used in Phoenix co -market manager. He will share those field in March and April with results expect- Address -based sampling where heritage talk KTAR moved to FM duties with senior VP and market manager ed by mid -August 2009. Subsequent ratings IN Panel sizes of 1,200, 1,600 or and a sports station launched on the AM Roy Laughlin, who joined the company in are expected within a month after the meas- 2,200, cepending on market size frequency-Mike Stern that position in August. urement sweep is fmali7ed. and economic activity In an internal memo obtained by R&R, Nielsen says it will seek MRC accredi- "Sticker diary" with preprinted list Phillips Gets Cluster Laughlin writes, "Dan brings an unques- tation after the service is launched. of station names tioned loyalty and enthusiasm to CBS Although it has more than six decades of Annual surveys conducted in 50 Upgrade In Miami Radio, and his leadership within the cluster experience measuring radio around the small markets Rod Phillipshas been awarded OM has never been challenged." world in a dozen countries, Nielsen has not stripes for the Clear Channel/Miami clus- Weiner had been VP/GM of smooth jazz provided radio diary service in the United ter. Phillips was already OM of CHR/top KTWV (the Wave), news talk KFWB and States for nearly four decades, but it is considered the leader for measuring U.S.TV audiences. 40 WHYI (Y100), classic hits KRTH (K-Earth)/Los Angeles Nielsen radio surveys will incorporate its "sticker diary" that comes with a preprinted list which he also pro- before being named senior VP/director of of station names that panelists peel off and apply in the diary.The company says its method- grammed, and Latin sales in September.-Ken Tucker ology features a larger than usual sample to reduce relative error and bounce, along with a pop WMGE (Mega significant investment in oversampling and differentiated incentives to improve response rates 94.9).Hisdomain Anselmo To Run and representation among hard -to -reach demographics. Its survey is expandstoinclude CBS/Minneapolis intended to be "a robust, single -source qualitative measurement of news/talk WIOD, lifestyle, consumer behavior and purchase intent." smooth jazz WLVE Phillips Twin Cities radio fixture Mick Anselmo will Nielsen will offer an "e -diary" online option for 2010 that it (Love 94), urban take over CBS Radio's Minneapolis cluster believes will appeal, in particular, to younger demos. WMIB (103.5the Beat),classicrock Dec. 1 as senior VP/market manager. While the move to an annual survey has been criticized as a "step WBGG (Big 105.9) and talk WINZ. Anselmo iswell-known for his quarter cen- backward" by Arbitron CEO Steve Morris, Nielsen argues that the "Rod's proven track record of success will tury in the market and as president/market annual survey is a trade-off to get substantially larger samples, which provide our stations and team the insight and Whiting manager of Clear Channel's crosstown provide more stability and accuracy. direction to achieve the highest level of rat- group, which he left in July 2007. He spent Cumulus CEO Lew Dickey said, "Nielsen is the gold standard for television adver- ingssuccessinSouthFlorida,"Clear the last year as COO of Advantage Rent -a - tisers who make nearly $80 billion worth of decisions in the U.S. based on Nielsen data. Channel/SouthFloridapresident/market Car. Anselmo succeeds Mary Niemeyer, This is a great development for radio" manager Brian Olson says.-Keith Berman who becomes cluster VP/director of sales Nielsen vice chairperson/executive VP Susan D.Whiting added,"Cumulus and Clear and WCCO general sales manager. Channel have made it clear to us that they want to challenge the status quo in these NEWS UPDATES AROUND THE CLOCK: -Keith Berman markets by seeking new ways of measuring this important medium." Jeffrey Yorke www.RadioandRecords.com NOVEMBER 21, 2008 24/7 NEWS ONLINE www.RadioandRecords.com 3 Island Def Jam Music Group breaks with tradition by releasing 3 IDJ multi -platinum acts: DAY & ACEby theKillers, THEATER OF THE MINO by Ludacris, and 808s & HEARTBREAK by KaDye West ! Def reJam KANYE WEST KANYE WEST ROC9 A FU LA Includes the hit singles: "Love Lockdown" R&R CHR/T40: ®(+647) #3 Most Increased! ,11 "Heartless!" R&R Rhythmic: O® -I(+584) #2 Most Increased! 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