Orange, Bouygues Telecom and TPS Test TV-Over-Mobile Service Using DVB-H

Orange, Bouygues Telecom and TPS Test TV-Over-Mobile Service Using DVB-H

Press Release 17 October 2005 Orange, Bouygues Telecom and TPS test TV-over-mobile service using DVB-H Orange, Bouygues Telecom and TPS, together with its shareholders TF1 and M6, are conducting a trial to broadcast digital television to mobile phones using the new DVB-H standard on channel 37 in Paris. The experiment follows the announcement of the joint project on 7 March 2005 and the approval by the French broadcasting authority (CSA) on 13 September. Objectives of trial A panel of 400 Paris-based customers, recruited from among Orange and Bouygues Telecom subscribers – some of whom are also TPS subscribers, will take part in a nine-month trial. This involves testing a package of channels and services and determining usage patterns of TV-over- mobile. The experiment also aims to test service quality: coverage, handsets, reception on the move and indoors, etc. Channels and services Participants in the pilot scheme will initially have access to a package of nine different channels: TF1, M6, LCI, Eurosport, Infosport, TF6, Télétoon, Paris Première and M6 Music Hits. Additional theme channels may be added during the trial period. Services related to TV programmes will also be available, including an interactive programme guide at launch. Technology DVB-H (Digital Video Broadcast - Handheld) is a digital terrestrial television standard adapted to mobile handheld devices. It allows TV, radio and video programmes to be broadcast on mobile phone screens. DVB-H offers high-quality audiovisual service and unlimited use. The use of a GSM network also offers major additional advantages, such as interactive services for customers. Another characteristic of this pilot programme is the use of the new compression standard MPEG4 (H.264), which delivers optimum picture quality. This is the first time that it has been used in combination with the DVB-H standard anywhere in the world. The SAGEM My MobileTV handset has been specially developed by SAGEM, in cooperation with Bouygues Telecom and Orange, for the experiment. Besides the conventional functionalities of a mobile phone, it is equipped with a large screen, Bouygues Telecom’s i-mode service and Orange’s Orange World portal. The broadcasting network relies on five transmitters, rolled out and operated by French satellite broadcaster TDF. The trial, conducted in France by an all-French team, paves the way for the launch of mobile digital TV. Press contacts: France Télécom / Orange: Nilou du Castel / Sébastien Goales. Tel: +33 1 44 44 93 93 Bouygues Telecom: Christel Lerouge / Julie Lejour: Tel: +33 1 39 45 39 96 TPS: Françoise Hollman / Ariane Esfandi. Tel: +33 1 41 33 88 18 / 01 41 33 87 21 i-mode and the i-mode logo are trademarks or registered trademarks of NTT DoCoMo Inc in Japan and other countries. .

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