INDEPENDENT CULTURAL JOURNALISM Media Kit 2019 Illustration: Ben Boothman The Skinny: At A Glance “There aren’t enough people like The Skinny out there” Rich Walker, General Manager, 4AD 35,000 FREE Print Copies Every Month 165,000+ Monthly Readers 600+ Distribution Partners (Edinburgh, Glasgow & Dundee) 125K Unique Users* 350K Page Views* *Monthly 12,000+ Email Subscribers 115,000+ Followers on Social Networks The Skinny Media Kit +44 (0)131 467 4630 [email protected] theskinny.co.uk Our Audience Reader Profiles 18% Other An Age of Discovery 98% Listen to music every day 87% Attend at least two The Skinny readers want to know more festivals a year and set the trends. 7% Upper Echelons 87% Like to read about events The Skinny magazine bucks the trend. 8% 72% Read The Skinny every issue Our print reach continues to expand Families and engage new audiences. Each location on the 69% Eat out every week has its own style and personality, with move 14% 67% Go clothes shopping bespoke, localised content and listings. every month Town Centre 53% Singles Urban 63% Work full time Sophisticates 62% Go on 2-4 holidays a year 59% Are educated to degree Age Profile level 44% Visit theskinny.co.uk at least once a week 44% Go to at least 3 gigs a Even Appeal month 19–24 51% Female | 49% Male 44% Are in the pub twice a week or more 25–34 39% 47% 43% Like to know about events/artists before anyone else 82% ABC1 Readership 38% Attend at least one festival abroad each year 35–44 34% Buy music at least once 9% a week 0–18, 45+ Are studying 1% 4% 25% Photos: Sarah Donley and Michaela Bodlovic Photos: Sarah Donley and Michaela The Skinny Media Kit +44 (0)131 467 4630 [email protected] theskinny.co.uk The Skinny: Print Launched October 2005 Reader key facts: Edinburgh, Glasgow & Dundee 98% listen to music every day 86% aged 18–44 • 35,000 copies 69% eat out every week • 160,000+ readers 67% go clothes shopping every month • 600+ distribution partners 63% work full time • Monthly 62% go on 2-4 holidays a year • ABC Certified 53% of clients have advertised for Now in its 14th year, The Skinny has become the 3+ years. trusted source for information about the full 92% of our advertisers re-book with cultural scene throughout Scotland and beyond. The Skinny after their first campaign. With a loyal readership, The Skinny provides interviews with internationally renowned artists alongside relevant localised content, 92% of our previews, reviews and daily listings to create an essential guide for anyone who wants to advertisers re-book be ahead of the crowd and in the know. with The Skinny after their first Print Prices* campaign *before VAT 1/8 Box 1/4 Vertical 1/4 Box 1/2 Vertical 1/2 Horizontal Full Page £1395 Double Page Scatter Listings DPS Inside Front Cover £1645 Spread (DPS) £1645 £325 £545 £545 £895 £895 Page 3 £650 £1745 Outside Back Cover £2500 The Skinny Media Kit +44 (0)131 467 4630 [email protected] theskinny.co.uk Print Tech Specs & Deadlines Booking Artwork Street Tech Specs Payment Ts & Cs January 2019 12 Dec 18 Dec 3 Jan • Print adverts should be , • Print advertising clients have 7 days February 23 Jan 29 Jan 5 Feb 300dpi CMYK PDF or JPEG/TIFF after street date to make payment. 20 Feb 26 Feb 5 Mar March • The magazine is printed on trimmed • All invoicing is electronic unless April 20 Mar 26 Mar 2 Apr coldset newsprint and exported as otherwise stated. May 17 Apr 23 Apr 30 Apr [PDF/x-1a:2001] so artwork needs to be • Up to 30% may be added to your invoice June 15 May 21 May 28 May compatible with [PDF/x-1a:2001] with all as a late payment charge if you do not July 12 Jun 18 Jun 25 Jun fonts and images embedded pay by the agreed date. • Total ink usage should not exceed 240%, • You will have 48 hours after booking to August 17 Jul 22 Jul 30 Jul max K100 cancel your advert after which time 21 Aug 27 Aug 3 Sep September • 5mm bleed must be included on Full you will be liable for the full cost of the October 18 Sep 24 Sep 1 Oct Pages and Spreads, but is not needed advertising booked. November 16 Oct 22 Oct 29 Oct for smaller sizes • If advertising is booked but artwork not December 13 Nov 19 Nov 26 Nov • Ensure any essential content is within provided by the deadline, the client is the type-safe area specified still liable for the cost of the advertising. • Adverts should be sent to • Full terms and conditions can be found January 2020 11 Dec 17 Dec 7 Jan [email protected] with at theskinny.co.uk/about/advertise/ February 2020 22 Jan 28 Jan 4 Feb the advertiser in the subject box advertising-terms-and-conditions Print Sizes 1/8 Box 1/4 Vertical 1/4 Box 1/2 Vertical 1/2 Horizontal Full Page DPS Scatter Listings DPS 118.5mm(w) x 57mm(w) x 118.5mm(w) x 118.5mm(w) x 241mm(w) x Bleed: 275mm(w) x 342mm(h) B: 540mm(w) x 342mm(h) Nested Boxes: 74mm(h) 305.5mm(h) 151mm(h) 305.5mm(h) 151mm(h) Trim: 265mm(w) x 332mm(h) T: 530mm(w) x 332mm(h) 57mm(w) x 57mm(h) Type Safe: 240mm(w) x 310mm(h) TS: 500mm(w) x 310mm(h) Base banners: 241mm(w) x 12mm(h) The Skinny Media Kit +44 (0)131 467 4630 [email protected] theskinny.co.uk Advert Sizes The Skinny Student Supplement as per main mag sizes: An indispensable 1/8 Box At A Glance 118.5mm(w) x . CO 74mm(h) guide for students .UK • Up to 36,000 copies included inside THE Students are a crucial demographic for the INDEPENDENT CULTURAL JOURNALISM SKINNY September Issue culture of any city, since many of them – be • 25,000 additional stand-alone copies, 1/4 Box they new, visiting, or returning students – are 24 pages, FREE 118.5mm(w) x at their most impressionable, adventurous, • Key cities: Edinburgh, Glasgow and Dundee 151mm(h) and curious. • Distributed to universities, colleges, student accommodation & specially 1/2 Horizontal 1/2 Vertical The Skinny’s annual guide to student life is selected student hotspots 241mm(w) x 118.5mm(w) x written and edited by current or recent • Also handed out at selected events, fairs 151mm(h) 305.5mm(h) students, so the tone, content, and format & via key partners is optimised to engage with its readers. STUDENT • Trusted and established publication, HANDBOOK now in its 12th year Full Page 2018 - 2019 Bleed: 275(w) x 342(h)mm Trim: 265(w) x 332(h)mm Tech Specs Type Safe Area: 240(w) x 310(h)mm Print adverts should be 300 dpi, CMYK PDF DPS or JPEG/TIFF, with all fonts and images B: 540(w) x 342(h)mm embedded. T: 530(w) x 332(h)mm TS: 500(w) x 310(h)mm MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | INTERSECTIONS | LISTINGS 5mm bleed must be included on full pages and Advert Prices* spreads but is not needed on smaller sizes. *before VAT “ The Student Handbook has been the perfect vehicle for us to engage with the student 1/8 Box 1/4 Box 1/2 Vertical 1/2 Horizontal Full Page DPS market in Edinburgh £325 £545 £895 £895 No Fixed Placement: £1395 £2500 Guaranteed Right Hand Page: £1645 and Glasgow” Inside Front Cover/Page 3: £1645 Anthony Dorman, Marketing Outside Back Cover £1745 and Promotions Manager, The Stand Comedy Club The Skinny Media Kit +44 (0)131 467 4630 [email protected] theskinny.co.uk Digital Engagement The Skinny’s digital audience stretches far and theskinny.co.uk is a powerful platform for 125,000 unique users per month National Reach wide. Inspiring awareness of local acts on an reaching our culturally engaged visitors, 350,000 page impressions per month 25% London, 44% Key city areas international scale, our online content is with high-impact display slots in key visible 0.18% average click-through rate (Edinburgh, Glasgow, Manchester, Liverpool, tailored to the savvy online user. Engagement positions on our web pages. Options include 49% of traffic from mobile devices Dundee, Leeds, Birmingham) and building loyalty with users is key to our the Billboard, MPU or Reskin & Billboard Section-targeted campaigns available continued digital expansion. combination. Display adverts can be section or See below for targeted options including Social Engagement geo-targeted. Homepage & Section Takeovers, and digital 35% of traffic from social advertorial pages 115K friends/followers as of Nov 2018 theskinny.co.uk Section & Site Takeovers Sponsored Content Billboard (CPM: £16 / £18 • For maximum impact, book the Reskin & The Skinny can work with you to create a fully targeted) Billboard to dominate the page bespoke online advertorial that allows you to • Or occupy all three display slots for a connect and engage with our readers, all in Reskin & Billboard particular section or run of site, e.g all our trusted editorial tone and design. (CPM: £32 / £38 music pages targeted) • Consistently high average CTR (›1%) Optional traffic drivers available, including via • Quotes are tailored to specific social networks and homepage placement. MPU campaigns (CPM: £13 / £15 targeted) The Skinny Media Kit +44 (0)131 467 4630 [email protected] theskinny.co.uk Digital Tech Specs Reskin Total Area theskinny.co.uk 2560px(w) x 1440px(h) As well as traditional image formats (RVB, image file to display to users without capacity Blank Central Area JPEG and animated GIF) max file size 1MB, to run Flash™ or HTML5*.