A SHARED BRAND NAME TO INCREASE THE APPEAL OF THE ANNECY LAKE AND MOUNTAINS TERRITORY Press release DECEMBER 2017 1 The Partners Together, they’re all of the region talking 3ambitions working together about it 1 • TO ENTER THE TOP 15 objectives on a joint venture to develop WORLDWIDE ”ANNECY MOUNTAINS is a shared of tourist destinations 3 initiative between territorial to visit at least once in an appealing common communities and their tourist offices a lifetime with a common goal to promote a 1 • ATTRACT tourists, coherent common territory from companies and talents 2 MAKE THE TERRITORY development strategy Lake to Mountains . Together with, les • A WORLD CLASS Sources du lac, le massif des Aravis, DESTINATION les Vallées de Thônes and le Grand 2 • BUILD LOYALTY of owners, For outdoor activities, the Annecy, we are expressing a strong employees and the sectors COMBINING THE STRENGTHS WITHIN THE TERRITORY willingness to establish a solid brand creative industries and our TO INCREASE INTERNATIONAL APPEAL name over time, both in tourism and sectors of excellence economically. It’s a real opportunity 3 to represent such a unique territory • INNOVATE with calls for The ”Annecy Lac & Montagnes 2020” pro- ANNECY MOUNTAINS. The Brand is aimed with such exceptional assets and 3 • DEVELOP ALLIANCES projects and new practises gramme began in 2015 as a shared initiative at tourism with the objective of extending an incomparable quality of life. and ease the arrival of between territorial communities and their into the economic domain and into the hearts Together we will be more visible, new inhabitants tourist offices. The aim was to to work to- of its inhabitants: ANNECY MOUNTAINS. stronger and more competitive”. gether in order to promote a coherent com- Three critical dimensions are needed to en- mon territory from Lake to Mountains. sure the perfect conditions for success and Jean-Luc RIGAUT, For the last 2 years ”Annecy Lac & Mon- to guarantee the sustainability of this cam- President of Grand Annecy tagnes 2020” partnership has been fully paign. The brand will be launched within Gérard FOURNIER, committed to a common vision to develop the territory in December 2017 and then re- President of the Communauté de their territorial marketing. It has fixed ambi- leased on an international scale as soon as Communes des Vallées de Thônes A little tious objectives, adopted rules of common 2018. The ”Annecy Lac & Montagnes 2020” Michel COUTIN, governance, drawn up an action plan and partnership has made an audacious move to President of the Communauté de history developed a strategy of global appeal, an- unite and reunite the vital forces in tourism Communes des Sources du Lac nounced in June 2017. and the economy, as well as the inhabitants, d’Annecy The ”Annecy Lac & Montagnes 2020” to share together the same vision of a unique André VITTOZ, 2004 > 2006 partnership also decided to encompass territory and take it beyond our borders with President of the Syndicat Global Development Contrac Intercommunal du Massif des Aravis all the assets of the territory in a single strength, consistency and pride. Creation of the ”Lac d’Annecy - Massif des Aravis” signature. brand name for increased global appeal: 2006 > 2010 THE PARTNERS WORKING WITHIN THE DEVELOPMENT PLAN Development Contract Rhône-Alpes (CDRA) Move to extend the positioning of the territory of Lac d’Annecy - Massif des Aravis on an international scale. Unique in Europe, THE LOCAL AUTHORITIES an exceptional natural territory providing access to sporting and cultural activities throughout the year. Grand Annecy Communauté de communes 2012 des Vallées de Thônes Contract of Sustainable Development Rhône-Alpes (CDDRA) Syndicat intercommunal du Massif des Aravis 2014 Communauté de communes Contract of Destination des sources du Lac d’Annecy 2015 THE TOURIST OFFICES Contract of Territory Lac d’Annecy Implementation of a territorial governance La Clusaz Creation of Annecy Lac & Montagnes 2020 Partnership and Le Grand-Bornand Development of a global appeal strategy. Manigod Saint-Jean-de-Sixt Sources du Lac d’Annecy Thônes Cœur des Vallées 2 3 Between lake A territory and mountains, to live in CHOOSE TO LIVE IN ANNECY MOUNTAINS AND CHOOSE LIFE IN AN EXCEPTIONAL ENVIRONMENT WITH A FAST GROWING a great living ECONOMY. environment Within easy reach : A remarkable natural amphitheatre with access to all outdoor activities, GENÈVE Diverse, locally-based economic sectors present (TGV) A40 in International markets, Gastronomy, culture, shopping, wellness, A40 leisure… the art of living, French style, VERS BOURG-EN-BRESSE A multitude of outstanding sites from the ski A41 Bonneville Cluses A40 resorts all the way down to the lake, the alpine summits to the heart of the old town in Annecy, Fillière known as the Venice of the Alps. Plateau des Glières (1450m) Choosing ANNECY MOUNTAINS, means taking ANNECY (TGV) LE GRAND-BORNAND they’re the safe option in a thriving territory, where La Pointe Percée (2752m) SAINT-JEAN-DE-SIXT everyone can get the best out of life! Veyrier LA CLUSAZ du Lac THÔNES CHAMONIX all Sevrier Menthon MANIGOD Saint-Bernard La Tournette Le Semnoz (2351m) LE MONT BLANC (1699m) Talloires-Montmin A41 Saint-Jorioz Duingt Get back to nature! Alby-sur-Chéran talking Lathuile Doussard You can have it all! Rivers, lakes, rolling countrysides, AIX-LES-BAINS (TGV) Val de Chaise mountains, natural reserves and regional parks. FAVERGES Giez SEYTHENEX about it La Sambuy (2198m) Périmètre de marque CHAMBERY ANNECY MOUNTAINS (TGV) A43 VERS GRENOBLE ALBERTVILLE (TGV) STÉPHANE THEBAUT VERS LYON PRODUCER AND TV PRESENTER BY CAR BY BIKE ”LA MAISON FRANCE 5” Paris : 5h / 550 km by A6 110 km cycle paths in Annecy Grand Annecy, a competitive city, deeply Lyon : ”I have been presenting a TV lifestyle 1h30 / 150 km by A43 / A41 Ride around the lake by bike: 237 511 involved in globalisation. Marseille : 4h / 430 km by A7 38,3 km programme for the last 15 years and I The number of inhabitants in the ANNECY MOUNTAINS Grenoble : 1h10 / 100 km by A41 Over 500 km MTB tracks have been travelling and working round catchment area Chambéry : 40min / 50 km by A41 France and abroad for 30 years. I can Source : Annecy Lac & Montagnes 2020 nd Genève : 40min /40 km by A41 BY TRAIN honestly say I have rarely come across 3164 2 Chamonix : 1h10 / 100 km by A40 Paris : 3h45 a place where there is so much joie de Lyon : 2h vivre. Within just a few kilometres, you can Distribution of the Population The number of new corporate tourism BY PLANE Marseille : 4h choose from the lake for water sports, the inhabitants per year who destination in choose to come and live Auvergne-Rhône-Alpes. Paris : 1h either landing at the mountains for outdoor activities and the beautiful surrounding countryside, it really GRAND ANNECY in the Annecy area. Source : Agglomération Annecy 2030 Annecy-Mont Blanc airport RESORT ACCESS Source : INSEE (population légale 2013, is magical !” 203 078 inhabitants (corporate airport) either or Annecy > Aravis (34 communes) entrée en vigueur au 1er janvier 2016) arriving at Geneva Cointrin (La Clusaz, Le Grand-Bornand, ARAVIS Londres : 1h30 via Geneva Cointrin Manigod, Saint-Jean de Sixt) : 6 400 inhabitants over 2000 airport 40 min / 30 km by road (4 communes) Companies that generate Barcelone : 2h via Geneva Cointrin Annecy > Thônes Cœur des Vallées : SOURCES DU LAC 15 114 inhabitants 5,8 airport 20 min / 20 km (7 communes) 7000 Berlin : 2h via Geneva Cointrin Annecy > Semnoz : Year round jobs airport THÔNES CŒUR million 20 min / 15 km by road DES VALLÉES % Annecy > La Sambuy : 12 919 inhabitants The total number of over 70 45 min / 30 km by road (9 communes) nights spent by tourists in accommodation and the restaurant industry. Annecy > Plateau des Glières : in the whole territory. 30 min / 20 km 4 5 The extras 4 snowparks A territory 150 000 1 biathlon stadium 4 Via Ferrata routes for recreation The number of paragliding and hang-gliding 2 lake fishing sites take-offs over Lake Annecy per year. 3 canyoning sites 20 climbing and caving sites Throughout the 4 seasons, ANNECY MOUNTAINS is a major destination for nature and A multitude of wellness centres winter sports enthusiasts, with a large palette of activities to choose from; on the lake in summer, in the air on a paraglider or on the slopes on skis or a sledge. In ANNECY MOUNTAINS, you can leave the city and reach the summits in less than an hour, go shopping, take in a film at the cinema, enjoy an exhibition, visit a farm, dine in 7 style at a Michelin star restaurant followed by stargazing over breath-taking alpine views. This is just a snapshot of tourism over the combined territory. The number of Michelin stars shared by 5 chefs, 1 of whom was elected chef of the History year : Yoann Conte, Laurent Petit, Jean Sulpice, Marc Veyrat et Stéphane Dattrino. ANNECY MOUNTAINS has a rich and varied heritage, from castles that even inspired Breakdown of tourist Walt Disney to sites of remembrance and major 152 262 accommodation Resistance sites on the plateau des Glières. ARAVIS 5 star The accommodation capacity in 68 000 beds ANNECY MOUNTAINS GRAND ANNECY 60 600 beds 5 classified hotels, tourist residences, SOURCES DU LAC Champions furnished apartments and luxury chalets. 12 800 beds THÔNES CŒUR DES VALLÉES Edgard Grospiron, Tessa Worley, Candide Thovex, 10 862 beds Clémentine Lucine, Seiko Fukuoka-Naville... 18 world champions and Olympic medal winners. The number of mountain passes to conquer on Total number of your cycle route. Unesco kilometres The Bauges massif Regional Nature Park, awarded Global Geopark by Unesco in 2015. 270 km CROSS COUNTRY SKIING TRACKS 108 km in the Aravis (with 50 km in La Clusaz and Manigod on Beauregard / Thônes and 58 km in le Grand-Bornand), 35 km in AGENDA Semnoz, 16 km in Talloires Montmin, 28 km in les Glières, 27 km in Val de Tamié from 12TH to 17TH Déc.