DOCUMENT RESUME 20 205. 205 IN 009 509 AUTHOR Lee, S: Youg TITLE Statts_Report of Public Broadcasting, .1980. INSTITUTION Corporation for Public Broadcysting, Washington, c D.C. PPPORT NO ISBN-0-89776-027-1 _PUB DA_TE Mar. 81 NOTr 49p.: Some figures and tables may be minimally. legiele. PORS_PRICE MP01/PCO2 Plus Postage. DESCRIPTORS Audiences: Broadcast Television: *Educational Radio: *Educational TeIevision:_ History: Programing (Broadcast): *Public Tefeiision: Tables (Data): *Trend Analysis ABS'PACT __ The third in a series of reports since 1973, this overview of the,_growth_of public broadcasting includes finance, public radio At& television programming, national interconnection. and instructi.onal- services, audience, and employment. It details the current status and malor trends in-the respective areas of.public.- hroadcastinc_in order to provide a better underitanding of the industry by the general public: the public bfoadcasting community; Congress:_federale_state and local_gOvernments:lan ;otter ,interested organizations and individuals: Contents cover the-- 611Ovin; areas: the develiopment of publicAnoadcast4mg, income d expenditures, programming Contenti+ the public BroadcaSting_S r ce _(PBS) National Public Radio (NPP1, the public broadcas n 'audience, ,educationaI finstyuctionaI1 services, and ;employment:'Appendices, figures, tables,,' and maps which offer detailed data 'on the history and_growth df public television and=radic are included fAuthor/MER1 ******* *'****,i*,4****************************************************** Reproductions supplied-by-PUPS are the best that can be made from the original document. ilt******AP****************************####**********###**#####**##*##### OLDS` OCA WON W ARE ee"IRMA E OE ,b .1 ON, 14-. THIS_DOC_O_ DUCE° .E %Oen,OS RE THE P0;19:104,0 wan ATING Cr. PO VI STATES SENT OFF EDUCATION by S; Yobng Lee E. - "PEFIMISSION TO REFRODUCETHIS MATERIAL HAS BEEN GRANTED, SY S. tune Lee Planning and Analytit Corporation for Public Broadcasting TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)." . 40' ® Copyright March 981.- Corporatio 'for Public Broadcasting 1111 Sixtnth Street N.W. Washingt n, D.C. 20036 An Equalpportunity Employer -M/F ISBN:0-8 7476-027-1 J ii FOREWORD i.. ). This repon, the third in seriesres since 1973, presents-an overview of the current status and trends in publit televipion and ratio in the following areas: developmentofpublic broidcasting, finance, broad- Cast content;iinterconnaction services, public broadcasting audience, educational (instructional)ser- i -i vices and:employment._= _=__:2__ : _ i_._ - From 1973 through 1177; this series of reports was jointly supported and published by CPBand the National Center far Educatio9 Statistics(LACES) of the former Department of Health, Education, and Welfare. The.1980 edition of Status Report is solely undertaken by CPB. Special Appreciation is given to S. Young Lee' Manager of Research and Analysis; who developed and wrote the rePOrt, and Peter Dirr, Project Director. of Educational Activities; whowas. responsible for the sectioon EdUtational SerVices. Thanks are also given to CPB staff; especially George Linn, Dopg BodWII,tan Harrison, Phil Watson; Tom Church; Ellen Burch; Kaipo Bailey,'Sydney.Whire,- Barbara SchiltgeBishr El-:1-lusseini and JoaeKatz; who provided- informationand helpful suggettiOns fbi the report. The.ormation and efforts of all respondents-from the industry are deeply appreciatqd. John Dimling Director of Planning and Analysis Corporation for Public Broadcasting _r 'SUMMARY HIGHLIGHTS ioPublic broadcasting inits present form emerged. period, an increase of 108- percent since with the passage of the 1967. Pliblic Broadcasting . fay 1973: ' Act. This act; the subsequent 1975 !public Broad= -, . casting Financing A and the 1978 pubiic Tele-. --Instructioaal services for public television stations -communications .__Fi. 'ngAct ensured federal been provided_ fiir use by elementarynct support of public bro sting via Cit. secondary school% throughout the nation. Post- .,1 Bi virtually any measure, public broadcasting has. secondtry level services have been somewhat grown substanWilly during the_ -past 13 years since at a lower level than elemehtary and,secondary level services; how.everjncreased interest in post- the passage of *le 1967 public Broadcasting Act..* , condary educational services has been evident in recent years. Pubiic-'radio's instruational ser- The number of publictelevisionstationsin- vices have been more spOpy and have tended to creased from 126 in 1967. to 290 in 1980, an in- be focused more on the PoSt-seccindary ed crease of 130,percent, and for radio, CPB-qual- tion level. \ died radio_ stations Increased from 96 in 1970 to 217. in 19130, an increase, of 126 percent. Pubiic Public, televisionand:- radio stations employed television now covers 90 percent of the American 11,337 fult-time workers inthe United States TV households andtpublic radio stations- reach as eanu ry1980.Femaleemployeesac- - 65 percept o e American public. counted for 2__23x. or 37.2 'percent and minority employees 1 ,or 14.5 percent. The percent- Averageannual badcast hours per broadcaster age of female .a minority employees has stead- also increased su stantially for both television ily increased since 1972: and radiq., For insnce, average public television Th4o o. stations broadcast 4;894 hours in FY 1978, an suppo of public broadcatting through increase : of 26 percent over FY 1974.__average. membershior subscription has been growing public radio stations were on the air 6,773 hours substant- ly:For television,during the- 1970= _ in FY 1978: 1978 period the number_ of contributorsin- creased from 236,000 to 2.1' nion, up more NatiOnal interconnection services also wovided than nine times and its income ose from $6.4 an increased number of orj.ginal program hours million to $55.1 million, up nine times. For. radio, to their member Stations: PBS. provided 1,995 the number of contributors increased more than original hours in FY 1979, an increase -o nine times. froni."33,000 in 19708 to ,317,000 in percent over FY 1975. For radio, NPR- eduk ) 1978 and its income also increased from $899,000 ed over 2,590 hours in FY 1979, an increase cii to $7.2 million during the same perm" r.4 35 percent over FY 1975. 'Income of public broadcasting' increased ove Vtdiences have grownover 68 percent of the 124 percent dUri the 1973-79 period but when tion's televrsion households tuned to at least adjusted for i ion, the increase was 37 percent one program on public television in Mara 1980, during the s me seven-year period: It is important ,representing a 61 percent increase in households to note tt in Fiscal Year 1979, for which the viewing since November 1973. OVer 4.9 million lateat fisc information is available, for the first people 12 years and otder tuned-in public radio* time since967, public broadcasting's real in- during an average week of the April/May 1979 come actuallyecreased from the previous year. = iv T ONTENTS Foreword Summary Highlights iv )htroduction 9 Report Overview . 10 Data Used in Report 10 DevelOpment of Public Broadcasting 10 -Growth t s f Public R a d i o. , . 10 Growth of Public Television-- 11 Public Broadcasting Today 13 Public Broadiasting StatiOna ; Regional Networks 13 Major Independent Producers and Distribution Centers 13 National Organizations 14 . Finance , 15 Income of Public Broadcasting:storical Trend of. Income 15 Public Broadcasting Incoe: Television and Radio Income 17 Income by State 18 Contributions from the Pu lic Expenditures of Public Broadcasting 23 Direct Expenditures of Public Television and Radio Stations 23 Comparative Service Costs of American Broadcasting and Selected Foreignublic Broadcasting Systems 23 Progiamming 24 Public Television Programmihg Content by Category - 24 . Public Radio Programming Content by Category° 26 National Interconnection Services 28 Public Broadcasting Servic (PBS): National Interconnection Service for Telisibn National Publit Radio (NPR): NatiOnal Interconnection Service for Radio 30 . Audience h 1 . PUblic TgRiision Audience -. 32 'Public Radio Audience! ,, 35 :; Instructional/Educational Services 1.35 . I , . Instructional/Educational Television -37 instrgctional/Educational, Radio 38 1 EMployment i 39 .._.tmployraent of P-Cibli Television_ and Radio Licensees 39 Employment of Public Television Licensees 39 Employment of public iRadio .Licensees 40 \ APPENDIXES: 3_ A. Definitions of Selected Terms 43 . , B. Table 1. Income_. iof PTV Stations by Source and State, FY1979 44 Table 2. Income of Public Radio Stations by Sourbe and State, FY 1979 45 Figures Page 1. Growth of Noncommercial Radio Stations and CPB-Qualified Stations: (at the End of Calendar Year) 1969 - 1980 5 . 11 2. Growth Of Public Television LicenSees and Stations: (at the End of Calendar Year) 1953 - 1980 12 . - _ 3. Income of PUblid Broaddatting in Current and Constant.Dollars: Fiscal Years 1973-1979- -.16 .: .. 4. Public Broadcasting Income by Source, FY 1979 j 17 5. Percentage Distribution of Public TeleVision and Radio Income; FY 1979 _-....:y 18 q.Growth of PUblid Television Lidensees' 'Mal Subscription Income and Subscribers /Contributors: Fitdal Years-1970-1978..... ; .-: .7;7 .. ..-...7 :.--; . 22 . 7. Growth-of Public Radio Stations' Total Subscription Income and , Subscribers/Contributors: Fiscal Years 1970=1978 22 , . 8. Broadcast Hours of PTV Stations by Type of Program and Distributor; Fiscal Yar1978 25 9. Broadcast Hours of Public Radio StatiOnt by