APPENDICES APPENDIX 1 – LOCAL ECONOMIC SITUATION The local economic situation (as of February 2016) in Woking continues to be stable in employment terms. However, both some Ward employment levels and age 16-24 unemployment do warrant continued attention to address inequalities. Following an increase during the early recession period to a peak in 2009-10, unemployment has decreased steadily and for Woking stands at 0.6% (February 2016), under pre- recession levels. It stands at the same rate and Surrey (0.6 %) and lower than the South East at 1.1%. JSA Claimants - Short Time Series 5 4 3 2 1 0 Woking Surrey South East 1 Ward Claimant Count However, unemployment (as measured by JSA Claims) continues to be still highest in specific wards, notably Maybury and Sheerwater, Knaphill Goldsworth East and Mount Hermon West. Ward Claimant Count West Byfleet St John's and Hook Heath Pyrford Old Woking Mount Hermon West Mount Hermon East Mayford and Sutton Green Maybury and Sheerwater Knaphill Kingfield and Westfield Horsell West Horsell East and Woodham Hermitage and Knaphill South Goldsworth West Goldsworth East Byfleet Brookwood 0 10 20 30 40 50 60 70 80 90 100 Claimant Count 2 Maybury and Sheerwater As a ‘Priority Place’ (Core Strategy CS5), there is still room for targeted activity to facilitate improvement in employment levels within Sheerwater and Maybury. The figure for February 2016 shows that the unemployment rate is 0.7% higher than Woking as a whole. JSA claimants Maybury and Sheerwater 2.5 2 1.5 Woking 16-64 JSA Rate Rate 1 Maybury & Sheerwater 16- 0.5 64 JSA Rate 0 July 2015July July 2014 May 2014 May 2015 June2014 June2015 April 2014 April 2015 December… December… November… November… September… September… March 2014 March 2015 August2014 August2015 January 2014 January 2015 January 2016 October2014 October2015 February 2014 February 2015 February 2016 3 Youth Unemployment Youth unemployment (age 16-24) has decreased from its recession peak of 365 individuals and is currently at 0.6% (50 individuals). Woking JSA Claimant Count Feb 15- Feb 16 600 500 400 300 200 16- 64 Claimant Count 100 16-24 0 4 Economic Activity Woking has one of the highest economic activity levels in Surrey (82.0%). Economic Economic Economic 2014/2015 Nomis APS Activity - Activity - Males Activity - est. % of population Females - % - % Persons - % aged 16-64 who are economically economically economically economically active active active active UK 72.3 83.2 77.7 South East 75.5 85.2 80.3 Surrey 75.5 85.7 80.6 EM3 area 78.0 82.5 82.5 Woking 82.0 82.0 82.0 Spelthorne 82.0 83.0 83.0 Reigate and Banstead 74.4 91.1 82.6 Surrey Heath 77.2 77.2 83.3 Epsom and Ewell 84.7 84.7 84.7 Tandridge 75.8 87.9 82.0 Elmbridge 74.3 87.8 80.9 Mole Valley 72.9 86.9 80.0 Guildford 70.0 82.1 76.0 Waverley 68.1 84.8 76.3 Runnymede 74.0 84.5 79.0 Figures from Nomis Annual Population Survey (APS) for September 2014 – September 2015 https://www.nomisweb.co.uk/reports/lmp/la/1946157338/report.aspx#tabempunemp 5 Woking Tourism Statistics – The Cambridge Model: This summary contains details of a study commissioned by Woking Borough Council and undertaken by Tourism South East. The aim of the research is to provide indicative estimates of the volume, value and economic impact of tourism on Woking in 2012 (most recent data). The research involved application of the ‘Cambridge Model’, a computer based model developed by Geoff Broom Associates and the Regional Tourist Boards of England. The estimates demonstrate a positive and significant growth in Woking’s tourism sector. NATIONAL REGIONAL WOKING WOKING VOLUME OF TOURISM SOUTH EAST 2012 2011 DOMESTIC OVERNIGHT 104.5M 18M ↑6% 111,000 105,000 TRIPS ↑5.7% OVERSEAS OVERNIGHT 26.8 MILLION ↓ 7% 48,000 47,000 TRIPS ↓2% ↑2.1% TOTAL 103,300,000 159,000 152,000 ↑4.6% NATIONAL REGIONAL WOKING WOKING VALUE OF TOURISM SOUTH EAST 2012 2011 DOMESTIC OVERNIGHT £19.5BILLION £2.9 BILLION £17.7M TRIPS ↑8.8% ↑14% ↑10.5% OVERSEAS OVERNIGHT ↑4% ↓ 1% £25.3M TRIPS £16.3BN AVE £440 ↑10.2% PER TRIP TOTAL £35.8BN £43.1M £39 ↑10.3% TOURISM DAY VISITS IN NATIONAL REGIONAL WOKING WOKING ENGLAND SOUTH EAST 2012 2011 TRIPS 1,467 MILLION 245 MILLION 2,030,000 1,369,000 LASTING MORE THAN 3HRS ON AVE , A 48% ↑ SPEND £48.46 BILLION £7,547 £65,528,000 £51,331,000 MILLION 27.7% ↑ AVERAGE SPEND PER £33 £30.77 £32.28 £37.50 DAY EXPENDITURE AND JOBS WOKING 2012 WOKING 2011 TOTAL EXPENDITURE BY £108,655,000 £90,417,000 VISITORS TO WOKING - ADJUSTMENTS £4,691,000 £4,043,000 (PETROL/TRANSPOR T ETC), SUBTOTAL £103,964,000 £86,374,000 + ADDITIONAL TOURISM £4,473,000 £5,128,000 EXPENDITURE DIRECT EXPENDITURE £108,707,000 £91,502,000 GENERATED BY TOURISM DIRECT EXPENDITURE £144,125,000 £121,725,000 TRANSLATED TO INCOME 6 FOR LOCAL BUSINESSES TOURISM SUPPORTING FULL 1708 1475 TIME JOBS ACTUAL JOBS (INCL PART 2302 1957 TIME AND SEASONAL) 7 .