! ! Country Outlook: Marche & Apulia Marche Region Marche Region extends over an area of 9,694 km² of the central Adriatic slope between Emilia-Romagna to the north, Tuscany and Umbria to the west, and Lazio and Abruzzo to the south, the entire eastern boundary being formed by the Adriatic. Most of the region is mountainous or hilly, the main features being the Apennine chain along the internal boundary and an extensive system of hills descending towards the Adriatic. The coastal area is 173 km long and is relatively flat and straight except for the hilly area between Gabicce and Pesaro in the nor- th, and the eastern slopes of Monte Conero near Ancona. One of 20 regions of Italy, Marche has a population of 1, 54 Mn and an extension of 9694 sq km. Economy ! Marche region is " one of the most industrialized regions in Italy " with an area " charac- terized by excellence , for its economic performance, and the “cultural, natural and so- cial richness" (OECD, 2010). The Marche region, according to the KIT ESPON study is a " smart and creative diversification area " characterized by a high propensity for the development of incremental innovations, product and process, and for a limited intensi- ty in research and development. This is partly due to the industrial specialization in tra- !ditional sectors and the reduced size of the companies. At the same time, brands have great potential, thanks to a human capital quality, to dy- namic and creative entrepreneurs . Regional development is built on the model of the so-called " Third Italy ", with an industrial structure made up of small and medium-sized enterprises (SMEs ), almost entirely localized in districts and specializes in the enginee- ring industry and in some traditional sectors, including skins, leather and footwear, tex- !tiles and clothing, wood and furniture, food . The intensity of research and development has significant growth opportunities, but currently ranks below the European and Italian average. In particular, spending on R&D to GDP rose from 0.4 % in 1995 and to 0,7 % in the Marche (2009) compared to 1% and 1,3 % in Italy. As regards as those involved in the research and development from 1999 to 2008 there has been a sustained increase in the Marche region, even higher than Italian, even if the starting point was much lower. This increase is mainly due to !private investment businesses. This evolution is supported by some evidence such as the increase of patents, exports medium - high technological intensity and the significant participation in regional oppor- tunities that promote research and development. In the future, therefore, the research system in the Marche, coming up in some areas to national and European levels of ex- cellence, will become a decisive factor in the innovation processes in the region. Country outlook !2 At the same time, it should be noted as a part of the manufacturing sector is re-orienting production towards a more advanced level of technology . This trend is also confirmed by the analysis of the indicators of the RIS (Regional Innovation Scoreboard) of 2012 which shows significant progress over the period 2007-2011: the “increase", albeit limited, of technological innovations ( product and process ), the increase very high innovations rela- ting to intangible aspects (marketing and organizational), the increase of collaboration !among SMEs with regard to innovation. This situation has already opened new opportunities for employment in high-tech sectors and expanded market share for innovative products produced in the region. In this context, the university system stands out for its strong orientation towards applied science which progressively bring a brand to specialize in scientific and technological areas with a high impact innovation (ICT, biotechnology and nutrition , health, environment , science socio- !economic and human nano-sciences, nanotechnologies and new materials).of In this context, in recent years, the regional innovation policy has experienced an evolution going from production support to districts / clusters to promote industrial innovation and !technological fields can "fertilize" even the more traditional sectors. In the period 2014-2020, the Region wants to take a further leap in quality through smart specialization. In the process of defining smart specialization must, however, take into ac- count the evolution of the scenario with respect to certain external factors - in particular demographic and climate change, organization of transport routes energy supplies , global economic and financial crisis - which will affect significantly on the future development of the region. In particular, the markets globalization poses significant challenges to the eco- nomic system of the region strongly anchored in traditional industries, and an aging popu- lation poses a threat to the future sustainability of the welfare system and the dynamics of the labor force . !Here find more info: http://s.shr.lc/1hSptUM ! ! ! ! ! ! ! ! ! ! ! !3 ! Country outlook ! ! Swot analysis !Strenght ! Weakness Significant presence of manufactory Micro e small businesses A widespread entrepreneurship Low R&D activity Presence of many districts Low productivity in many sectors Export oriente economy Low capitalization of business system NBIC specialisation (nano/bio tech, iCT) Low ICT equipment in Sme Elderly population growth !Opportunity Threats! Excellence manufactory niches Traditional industries menaced by glo- Innovative tech clusters, smart cities and balization communities Climate risks for business High knowledge workers presence Brain drain risk !Unexpressed R&D potential Country outlook !4 Main economic sectors and clusters Marche region is "one of the most industrialized regions of Italy" with an area "characteri- zed by excellence, not only for its economic performance, but also to the cultural, natural and social richness" (OECD, 2010). The KIT study (ESPON) defines Marche region as a "smart and creative diversification area" characterized by a high propensity to develop in- cremental innovations, products and processes, and for a limited strength in research and development also due to the industrial specialization in traditional sectors and the reduced size of the company. Brands have great potential, thanks to a human capital quality and a !dynamic and creative entrepreneurial. Regional development has an industrial structure made of small and medium-sized enter- prises (SMEs), almost entirely located in districts and specializes in the engineering industry and in some traditional sectors, including skins, leather and footwear, textiles and clothing, !wood and furniture, food. R&D spending on GDP rose from 0.4% in 1995 to 7% in 2009 in the region against the 1% and 1.3% in Italy. As regards people involved, in the research and development from 1999 to 2008 there has been a sustained increase in the Marche region mainly due to en- terprises’ private investment. This trend is supported by some evidence such as the in- crease of patents, exports in the medium - high-technology and participation in relevant regional opportunities that promote research and development . Looking ahead, therefore, the research system in the Marche region, reaching in some areas the national and Euro- pean levels of excellence, will become a decisive factor in the innovation processes in the region. At the same time, it is evident that a part of the manufacturing sector is reorienting !its production to a more advanced level of technology. In this context, the university system stands out for its strong orientation towards applied sciences that gradually bring brands to specialize in the fields of science and technology with a high-impact innovation (ICT, biotechnology and nutrition, health, environment, science socio-economic and human resources, nanoscience, nanotechnology and new !materials). In recent years, the regional innovation policy has experienced an evolution going from support for clusters / industrial promotion of innovation clusters and technology fields are ! able to "fertilize" even the more traditional sectors. In the period 2014-2020, the region wants to take a further leap in quality through smart specialization. The areas on which the region wants to play a special role are: home automation, sustainable manufacturing, !mechatronics and wellness. ! ! ! Country outlook !5 ! Main data - Italy Population (Mn) 60.7 GDP (US $) Bn. 2.014,1 GDP per capita (US $) 33.115 The global competitiveness index 2010 - 2011 2013-2014 Rank Score Rank Score 88/139 Infrastructures 31 4.9 25 5.4 Macro economic environment 76 4.5 101 4.3 Higher education and training 47 4.6 42 4.8 Financial market development 101 3.7 124 3.3 Labor market efficiency 118 3.8 137 3.5 Technological readiness 43 4.1 37 4.7 Market size 9 5.6 10 5.6 Innovation 50 3.4 38 3.7 Business sophistication 23 4.8 27 4.7 ! Country outlook !6 ! Stakeholders Next partners Marche Region - Ancona Anna Torelli, [email protected] +39 071 8063602 Marche Region – Ancona Francesco Cuddemi, [email protected] +39 085 4325038 Marche Region - Ancona Tea Ivanisevic, [email protected] +39 071 8063975 Public Dip.to Economia e Diritto - ! Università degli Studi Macerata http://economiaediritto.unimc.it/it Dip.to Ingegneria Civile, Edile e ! Universities Architettura - Università Politecnica ! delle Marche http://www.dicea.univpm.it/ Dip.to Ingegneria dell’Informazione ! - Università Politecnica delle ! Marche http://www.dii.univpm.it/ Dip.to Ingegneria Industriale e ! Scienze Matematiche