COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 CURRICULUM Subject Code and Course Number: PHOT 040 Division : Visual Arts and Media Studies Course Title : FASHION PHOTOGRAPHY Summarize the need/purpose/reason for this proposal There are no other courses offered in the photo curriculum specifically dedicated to working commercially in the area of fashion photography. Modification to prerequisite, addition of MOIs, MOEs. SLOs (Student Learning Outcomes) 1. Demonstrate proficiency in digital cameras, using a light meter and battery operated flash sources. 2. Produce a group of fashion photographs that exhibits technical skill and a clear conceptual basis. 3. Demonstrate skills in planning, interpreting, and presenting a fashion photographically. SPOs (Student Performance Objectives) 1a. Demonstrate skills in the manipulation of lighting ratios to fashion photography. 1b. Show an increased skill in controlling exposures using a digital camera. 1c. Demonstrate skills in using medium and/or large format cameras. 2a. Produce fashion photographs in both high and low fashion styles. 3a. Utilize the critique process to demonstrate an awareness of the critical evaluation of a photograph in terms of the standards of professional commercial fashion. 3b. Write exams, and/or analysis that communicate an understanding of fashion photography as they relate to the commercial photographic scene. CCOs (Course Content Outline) 1. History of Fashion Photography. A. Brief introduction to the history of fashion photographers and writing on Fashion Photography. B. High and low fashion photography. PASADENA CITY COLLEGE --FOR COMPLETE OUTLINE OF RECORD SEE PCC WEBCMS DATABASE-- Page 1 of 9 COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 C. Editorial vs. Ad Campaign. D. Coverage of key figures in Fashion Photography: Richard Avendon, Juergen Teller, Mario Testino, Guy Bourdin, Philip Lorca DiCorcia, Charlotte Cotton and Valerie Steele. 2. Lighting for Fashion. A. Lighting for studio and location. B. Lighting direction and ratios. Lighting with direct, indirect and modified strobe light, natural light, unusual sources and with continuous sources. 3. Business for commercial fashion photographers. A. Rental costs. B. Insurance. C. Model releases. D. Equipment purchase. E. Location scouting. F. Art direction including props, hair and makeup. G. Set styling and clothing. H. Working with art directors. 4. The Creation of a Commercial Book. A. Cost. B. Size and Editing a Portfolio. C. Press and Web Visibility. Methods of Instruction In-class lectures detailing project concepts, technical steps and presentation guidelines, In-class lab to execute projects, quizzes testing students on conceptualizing for Fashion, technique and safety, in- class discussions exploring editing and project concepts, critiques where the work created is deciphered and discussed, PowerPoint lectures where they choose subject matter of interest through independent and collaborative research and discussion, field trips to analyze historical research, guest lecturers formulating, assigned readings both technical and critical, demonstrations on diagraming lighting plots, grading rubric as self analyzation and student evaluation, group projects aiding in further understanding of presented technical and conceptual information, documentary films presenting historical and critical information, demonstrations formulating and creating chemistry and coating substrates, portfolio creation where visual work is created and presented. Methods of Evaluation of Student Performance PowerPoint presentations, quizzes, portfolio review, inspiration journal, critique rubric, in-class exercises, group projects, written evaluations Assignments #1: Beauty Lighting for the Face. Fashion photography requires the photographer to light and capture PASADENA CITY COLLEGE --FOR COMPLETE OUTLINE OF RECORD SEE PCC WEBCMS DATABASE-- Page 2 of 9 COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 the face. For this assignment you will be divided into groups. Each member of the group will sit for another student and be photographed using the following lighting setups: single source, back-lighting, front-lighting, three-point lighting, side-lighting. #2: Fashion and Storytelling. Fashion photography often takes stories from popular media and literature to generate a concept for a magazine layout. Select a story from fiction or popular media to inspire a 5-page fashion spread for a high end magazine. You will be required to direct, prop, style, and shoot the spread. TECHNICAL DETAILS Catalog Description Commercially oriented course with assignments covering fashion and fashion specific product photography in the studio and on location to produce a photograph that sells an idea, product, or service. Fundamentals of studio photography including strobes, electronic metering, digital SLR and lighting for fashion. Business practices in commercial and editorial photography will be discussed. Students are expected to become visually and technically competent with artificial light sources in the studio. Total of 36 hours lecture and 72 hours laboratory. Transfer Credit: CSU Grade Mode: L, A, P Prerequisite(s) Phot 030 and either Phot 021 or Phot 031. Corequisite(s) Recommended Preparation Enrollment Limitations Instructional Activities associated with TBA Units : 3.0 CREDIT COURSE OUTLINE Credit Type : D Credit – Degree Applicable PASADENA CITY COLLEGE --FOR COMPLETE OUTLINE OF RECORD SEE PCC WEBCMS DATABASE-- Page 3 of 9 COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 Maximum Course Units : 0 Minimum Course Units: 0 Computed Total Carnegie Units : 0 Course Unit Totals in Agreement? : No Course Units Carnegie Compliant by Type and Mode? : Yes Course Units Carnegie Compliant in Total?: Yes Total Course Hours by Type and Mode COURSE HOURS LECTURE LAB ACTIVITY Scheduled Class Meetings 0 0 0 TBA Hours, Determinate Schedule 0 0 0 *Other Arranged Hours, Variable Schedule 0 0 0 (*Student is required to meet the same number of arranged hours each day or each week) Override Computed Course Units if Necessary COURSE HOURS LECTURE LAB ACTIVITY Scheduled Class Meetings 0 0 0 TBA Hours, Determinate Schedule 0 0 0 *Other Arranged Hours, Variable Schedule 0 0 0 Projected Student Registration and Attendance COURSE ATTENDANCE Registration Capacity 0 Projected Census Enrollment [Total] 0 Projected Census Enrollment [Resident] 0 Projected Census Enrollment [NonResident] 0 PASADENA CITY COLLEGE --FOR COMPLETE OUTLINE OF RECORD SEE PCC WEBCMS DATABASE-- Page 4 of 9 COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 Projected PA Hours [Total] 0 Projected PA Hours [Resident] 0 Projected PA Hours [NonResident] 0 COURSE VALUES (TOTAL) Scheduled Class Hours Regular TBA Hours Variable Arranged Hours LEC LAB ACTV LEC LAB ACTV LEC LAB ACTV TOTALS Course Hours 0 0 0 0 0 0 0 0 0 0 Course Units 0 0 0 0 0 0 0 0 0 0 Load Factor 1 0.75 0.7143 1 0.75 0.7143 1 0.75 0.7143 LHE 0 0 0 0 0 0 0 0 0 0 FTEF 0 0 0 0 0 0 0 0 0 0 STUDENT AND FACULTY WORKLOADS (WEEKLY, FULL-TERM) Scheduled Class Hours Regular TBA Hours Variable Arranged Hours STUDENTS LEC LAB ACTV LEC LAB ACTV LEC LAB ACTV TOTALS Instructional 0 0 0 0 0 0 0 0 0 0 Hours Study Hours 0 0 0 0 0 0 0 0 0 0 Total 0 0 0 0 0 0 0 0 0 0 FACULTY Instructional 0 0 0 0 0 0 0 0 0 0 Hours Preparatory 0 0 0 0 0 0 0 0 0 0 Hours Total 0 0 0 0 0 0 0 0 0 0 Repeatability : Not Repeatable The repeatable restrictions apply for Credit Courses do not apply to Non-Credit Courses. Only Non-Credit Courses can be repeated on unlimited number of times. PASADENA CITY COLLEGE --FOR COMPLETE OUTLINE OF RECORD SEE PCC WEBCMS DATABASE-- Page 5 of 9 COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 Reason for Repeatability: Courses for which repetition is necessary to meet major requirements of CSU or UC for completion of a bachelor's degree. Intercollegiate academic or vocational competition Intercollegiate Athletics Methods of Delivery Face-to-Face On-Line – Primarily taught via Internet Hybrid – Blend of On-Campus and On-Line ITV – Instructional T.V. Maximum Class Size (NCN) 24 Minimum Qualifications (Discipline) Photographic Tech./Commercial Photo. - Non-Masters Semester of First Offering Summer 2015 Defaul Grading Option L - Course taken for letter grade only Non-Default Grading Option B - Course for grade or pass/no pass E - CE - By Exam U - NG - Non-Graded course N - Non-Credit course P - Course taken for pass/no pass L - Course taken for letter grade only A - Audit COURSE APPLICABILITY, TRANSFER AND ARTICULATION Course Credit Status: D Credit – Degree Applicable State Transfer Code: B Transferable, CSU/Private State Classification Code: A Liberal Arts/Sciences Degrees Basic Skills Status/Level: Y NA Aligns with C-ID Decriptor Purpose of Course UC Transferable IGETC Area: Specify Area PASADENA CITY COLLEGE --FOR COMPLETE OUTLINE OF RECORD SEE PCC WEBCMS DATABASE-- Page 6 of 9 COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 Gen Ed. Local AA degree: Please specify AA/AS Diversity Requirement in: Global Studies Ethnic & Gender Studies Other: Please specify CareerTech Certificate: Indicate name of Certificate(s) Foundation in Photography Photography Portrait Photography REPRESENTATIVE TEXTBOOKS OR OTHER MATERIALS Book 1 Author : Bruce Smith Title : Fashion Photography: A Complet Guide to the Tools and Techniques of the Trade Publisher: Amphoto Books Date of Publication: 2008 Edition: 1 Book 2 Author : Robin Derrick Title : Unseen Vogue: The Secret History of Fashion Photography Publisher: Little, Brown Date of Publication: 2002 Edition: 1 Book 3 Author : Valerie Steele Title : Fetish, Fashion, Sex and Power Publisher: Oxford University Press Date of Publication: 1996 Edition: 1 Other materials and/or supplies required of students: RESOURCES & DEPARTMENT PLANNING Additional Resources Needed: There will be no implications to the library as a result of this class being offered. Facilities Needed to Teach this Course: PASADENA CITY COLLEGE --FOR COMPLETE OUTLINE OF RECORD SEE PCC WEBCMS DATABASE-- Page 7 of 9 COURSE OUTLINE : PHOT 040 Last Revised and Approved: 11/17/2014 Photography Studio, classroom with projector, digital output device.