annual report | 2015 our sphere of influence our circle of friends 2014 ANNUAL REPORT annual report | 2015 VISION Nevada Public Radio will enhance the quality of life and foster civic engagement by informing, educating and inspiring our growing audiences. MISSION Nevada Public Radio will be recognized as the leading independent source of information and cultural expression, and a catalyst for civic engagement. 3 annual report | 2015 our sphere of influence: guiding voices Nevada Public Radio Board of Directors As of March 2015 OFFICERS Cynthia Alexander, Esq., Chair Snell & Wilmer Jerry Nadal, Vice Chair Cirque du Soleil Tim Wong, Treasurer Arcata Associates Florence Rogers, Secretary Nevada Public Radio DIRECTORS Kevin M. Buckley First Real Estate Companies, LLC Jan Jones Blackhurst Caesars Entertainment Corporation Richard I. Dreitzer, Esq. Wilson Elser Moskowitz Edelman Dicker, LLP Robert Glaser BNY Mellon Wealth Management Don Hamrick Chapman Las Vegas Curating media Gavin Isaacs Scientific Games Corporation John R. Klai, II Klai Juba Wald Architects that matters William Mason Taylor International Corporation Florence Rogers Kathleen M. Nylen President and CEO Anthony J. Pearl, Esq. The Cosmopolitan of Las Vegas Lamar Marchese, President Emeritus David Cabral, Director Emeritus Business Finance Corporation What communicates more eloquently than any of our enough the dedication of our staff here at Nevada Chris Murray, Director Emeritus Avissa Corp. charts and graphs is the sample of testimonials in the Public Radio in delivering the services you rely on pages ahead, people like you who have chosen to and providing innovative opportunities for you to Mark Ricciardi, Esq., Director Emeritus Fisher & Phillips, LLP engage with us in sustaining something that matters participate as a supporter. Elizabeth Fretwell, Director Emeritus City Manager to so many. They are the most resonant voices that Susan Malick Brennan, Director Emeritus Brennen Consulting Group, LLC speak to how much public media matters. Our benefit events calendar was busier than ever. We delighted and entertained you thanks to partnerships Greg Parker, Financial Consultant Creative Business Resources Thanks to our supporters listed in the following including AEG Live, the Pearl at the Palms and a pages, we can report another year crammed full of goosebump-inducing “first” with The Smith Center original content on air, online and in print. KNPR’s for the Performing Arts: the world premiere of State of Nevada drove the narrative in reporting some Shakespeare’s The Tempest as interpreted by Community Advisory Board Members As of March 2015 uniquely Nevada stories in turn picked up by NPR and magician Teller. Bi-annual recycling days have become commercial outlets including MSNBC. A relentless community events of note, generating ever-more Susan Malick Brennan, Chair Brennan Consulting Group, LLC focus on issues including education, natural resources volume of recyclables and repurposing of household Nehme E. Abouzeid Wynn/Encore and the economy helped us understand our items. Desert Companion presented a 2nd annual Dennis Cobb DCC Group emergence from recession and earned the news team photography contest, attracting over a thousand a couple of local Electronic Media awards. Online entries and giving us all another opportunity to meet Adrianna Gonorazky, P.E., S.E INNOVA Technologies traffic surged and we collectively said goodbye to an listeners and readers. Carolyn G. Goodman City of Las Vegas era of radio when Carl Kasell retired from Wait Wait Marilyn Gubler The Las Vegas Archive … Don’t Tell Me! Desert Companion was nominated October 2013 was the tenth anniversary of our split for 7 “Maggie” Awards and won for an elegant spring into two FM stations. There’s a “look back” page on Kurtis Wade Johnson fashion cover. our site here knpr.org/about/nevada-public-radio- Megan Jones MKJ Consulting, LLC celebrates-decade-expansion Edmée S. Marcek, Ph.D. College of Southern Nevada A new addition weekdays on News 88.9 KNPR, we welcomed Take Two from KPCC in Los Angeles. We Yet we have to keep our minds and hearts directed Jenna Morton Morton Group had long wanted to increase amount of Western- toward meeting our mission every day forward. That Steve Parker UNLV based reporting voices and were proud to sign on means being ready to cover the news through our networks and in your neighborhood, having resources Richard Plaster Signature Homes as the first affiliate. KNPR was also one of the first wave of stations featured in I-Tunes’ NPR catalog. to elevate the work of social and civic non-profits Kim Russell 702 Entertainment, LLC Also launching: NPR One, the app that blends NPR and cultural activities as a participant and marketing Candy Schneider The Smith Center for the Performing Arts and KNPR. It’s still a work in progress, but a strong partner. We cannot do it without you, as an audience or as a supporter. Find your name in the pages ahead, Howard Skolnik contender to be a go-to app on your smartphone, tablet and in the “connected car.” and accept our heartfelt thanks for making everything Stephanie Smith we do possible. Bob Stoldal A focus on converging content and making that available wherever you are puts increasing pressure Kate Turner Whiteley Kirvin Doak Communications on our budget. We have needed to make strategic Lindsay Williams CenturyLink choices about meeting your expectations without Brent Wright Wright Engineers drawing down cash reserves or jeopardizing our core services of essential NPR news and the beautiful Mark Ricciardi, Esq., Director Emeritus Fisher & Phillips, LLP diversion of classical music. I cannot commend highly David Cabral, Director Emeritus Business Finance Corporation Elizabeth Fretwell, Director Emeritus Las Vegas City Manager 4 5 annual report | 2015 Sustaining “NPR everywhere” Cynthia Alexander, ESQ. Board Chair Nevada Public Radio plays a unique role in that more people can find our content in more our region. We are both a multimedia outlet places. Our challenge is to sustain this new reality for high-quality content and a partner with with appealing opportunities and invitations for businesses and philanthropy in communicating individual membership, legacy giving, foundation locally to our shared audiences. Our governance investment and corporate sponsorship. structure provides a robust mechanism for good stewardship of the assets of Nevada Public Radio What is at stake is not just the financial picture and a shared brain trust to advise management. you see here, it’s the trust you have in our content As Chair of the Board of Directors, I count on a and the space we’ve created to be a “loudspeaker” diverse group of leaders to chart a course for a for the communities we share; for our news, our non-profit that touches the lives of hundreds of stories, philanthropy, our cultural life and hearing thousands of individuals each week. one another. The Board will continue to bring its business acumen and philanthropic advocacy to The fiscal year covered by this annual report the task of governing Nevada Public Radio, and represents the third year of a three-year plan. we cherish the partnership of a professional staff As the recession began to loosen its grip on our and stakeholders that include you. If you are on region, our challenge was to absorb the increased our honor roll of supporters in the following pages, costs of doing business within very conservative you have our sincere thanks. We strive to earn your revenue growth projections, all embracing the continued support in the coming year. new reality of “NPR everywhere.” We made great progress in growing our combined audience on air, in print and online. We hit our target for 6% of our broadcast audience as traditional members. That is still below the national average, but those who contribute through our slate of benefit events and online auction creates a diversified foundation on which to build. As local commercial journalistic capacity continues to recede, our role increases. It is one that is vital, but represents a major cost center. We also hold dear our commitment to classical music, the audience for which is the equivalent to filling the MGM Grand Garden area four times every week! We are the sole NPR affiliate in the region, but we operate in your world of podcasts, social, mobile and on-demand media. We celebrate 6 7 annual report | 2015 our sphere of responsibility: fiscal prudence FISCAL YEAR TOTAL SUPPORT $5,911,175 $5,873,240 FISCAL YEAR TOTAL EXPENSES 32% MEMBER SUPPORT 41% CORPORATE 62% SPONSORSHIPS PROGRAM 31% SERVICES MEMBERSHIP DEVELOPMENT AND UNDERWRITING 5% STATE, LOCAL & FOUNDATION GRANTS 10% 7% 7% SPECIAL CORPORATION EVENTS, MANAGEMENT FOR PUBLIC 5% RENTALS AND GENERAL AND OTHER BROADCASTING CAPITAL GRANTS INCOME ENDOWMENT EARNINGS & INVESTMENTS RELEASED 8 9 2015 | annual report annual report | 2015 AUDIENCE ENGAGEMENT BROADCAST AUDIENCE UNIQUE ONLINE VISITORS BROADCAST AUDIENCE UNIQUE ONLINE VISITORS 16,186 2014 117,100 82,600 (199,700) 2014 411,151 16,186 98,420 (525,757) 2014 411,151 98,420 (525,757) 2014 117,100 82,600 (199,700) 12,668 2013 111,500 62,900 (174,400) 2013 278,04012,668 59,010 (349,718) 2013 11,821 278,040 59,010 (349,718) 2013 111,500 62,900 (174,400) 2012 126,700 90,200 (216,900) 2012 207,228 11,82139,956 (259,005) 2012 207,228 39,956 (259,005) 2012 126,700 90,200 (216,900) 11,169 2011 126,800 74,100 (200,900) 2011 153,988 11,16933,247 (198,404) 2011 153,988 33,247 (198,404) 2011 126,800 74,100 (200,900) ,000 ,000 ,000 ,000