Impact Report Climate Conversations Program april 2020 Table of Contents Introduction A message from Katerina 4 Key Results 6 Background Purpose of the Climate Conversations Program & how it works 8 Program Logic and Critical Path 10 History 12 Impact Reach Audience 13 Facilitators and reach 20 Indirect reach 26 Resources 27 Effectiveness and Outcomes Behaviour change over time 28 Short term changes in climate literacy, attitudes, and motivations 37 Thank you Signing up for action 42 Facilitators - changes and outcomes 44 Climate for Change is on a mission to create the social CASE STUDIES & STORIES OF CHANGE climate in Australia for effective action on climate change. Stories of Change 24, 38, 48, 52 Case Studies: After three years experience delivering our flagship Facilitator, Reaching New Territory - Jodie Minton 22 Conversation Attendee - From Wavering to Leader - Cait Coffey-Wong 32 Climate Conversations Program, we’ve taken time out to Conversation Host - shifting the focus from personal to collective actions 34 reflect and evaluate our impact. Partnership with ACF 40 C4C Facilitator and MP Engagement Groups Coordinator - Sue Dwyer 50 Conversation Facilitator - influencing strategy and policy in a carbon- 54 Thank you to the hundreds of volunteers, donors and intensive industry supporters who make our work possible. Testimonials 36 & 45 Methodology 56 Definitions 57 After all this work, it’s time to pause We’ve also found that the impact of and reflect on all that we have achieved our work extends beyond the number with the Climate Conversations of facilitators we train and the Program. number of people they reach through Climate Conversations. Our work has This report is part of a broader inspired thousands more informed A Message Program Review. It includes an conversations about climate change, analysis of existing data and new local groups and networks and feedback, along with surveys of more. This report shares some of the f r o m o u r f o u n d e r , K a t e r i n a G a i t a attendees and facilitators conducted many stories of change we’ve helped in the last few months. The focus has create. been on the period between January 2016 and June 2019. Thank you to volunteers and staff who In September 2014, I quit my job to Governments with a will to act on have contributed to our work over the start Climate for Change, a not-for- climate change, we needed them to What we have found is affirming, profit with a mission to create the have the social mandate to take years. And thanks especially to those social climate we need for effective that action. Out of this came the inspiring and very useful for us as we who have helped with this process of action on climate change. When I idea to build that social mandate by plan the next five years. review and evaluation. This includes contemplated three-degrees or drawing on the party-plan model GCG, members of our board and more temperature rise in my son’s made famous by Tupperware™. We’ve found that we have been doing review’s advisory group, volunteer lifetime, I asked myself what I could what we set out to do: we’ve been graphic designer Ren Jin, and Olivia do and what I would tell him when It has been thrilling to see that reaching our target audience of Bicks, a volunteer data analyst from he was old enough to know the initial idea be embraced by people concerned about climate Oliver Wyman whose contribution has truth. I saw that as an individual I hundreds of passionate volunteers, change but wavering, passive or been invaluable. could work towards changing myself who have helped sculpt our model mildly active in their response, and and other individuals in a system and theory of change through we’ve helped them to become more that, as it was, would never achieve research and an iterative process of committed and more active in the zero emissions, or I could put my improvement in the years that civic actions they take towards efforts towards changing the system followed. Our organisation has effective climate action. itself. This meant working towards a grown significantly, but it is still a situation where successive small not-for-profit organisation Governments at all levels do what it funded almost entirely by one-off takes to make our planet safe donations raised at Conversations again. But I realised that we didn’t and an annual crowdfunder. It’s just need impressive. We’ve achieved a lot with little. " W h a t w e h a v e f o u n d i s a f f i r m i n g , i n s p i r i n g a n d v e r y u s e f u l f o r u s a s w e p l a n t h e n e x t f i v e y e a r s . " C 4 C F o u n d e r - K a t e r i n a G a i t a 4 5 KEY RESULTS “I talk about climate change and 99% what we can do about it so frequently now that it is now a “Being able to develop the skills to a t t e n d e e s normal topic of conversation l e a r n t talk about th e climate emergency, among my friends” 77% s o m e t h i n g the solutions and the action needed n e w - Rosie with people from all levels of s a i d t h e C l i m a t e understanding and background... 86% C o n v e r s a t i o n i n f l u e n c e d a also gave me confidence to be able c h a n g e i n a t l e f t m o r e to address politicians at all levels of l e a s t o n e e m p o w e r e d t o 289 b e h a v i o u r government on the matter." t a k e a c t i o n o n c l i m a t e - Sarah c h a n g e f a c i l i t a t o r s “People that had never before t r a i n e d raised money for a climate change organisation started doing so, people that had never “the opportunity to observe, and be a Reach has grown talked about climate change or part of, other people's commitment instigated running educational to climate action … has given me programs, workplace programs over time great hope. I feel more hopeful, on it, started doing these 58% supported, and able to take more 7500 things, people who had not sustained action on climate change a t t e n d e e s a r e been politically active on the n o t a l r e a d y due to the support network”. e n g a g e d b y a t t e n d e e s issue, started being so… it is a - Claudia e n v i r o n m e n t growing rippling effect and the o r g a n i s a t i o n s 90% ripples keep coming and growing.“ a t t e n d e e s a r e - Anonymous i n o u r t a r g e t 54% 46% a u d i e n c e v o l u n t e e r e d o r c o n t a c t e d e l e c t e d d o n a t e d t o c l i m a t e r e p r e s e n t a t i v e s o r g a n i s a t i o n s It helped me to clarify my resolve. m o r e f r e q u e n t l y m o r e f r e q u e n t l y The Conversation gave me the courage to go further… I have spoken at public meetings, protest actions “Facilitating has had a huge and workshops alongside many impact on my communication private conversations with interested skills and confidence. It has people.” helped me improve these skills, - Maggie Hundreds particularly in my current job.” - Alice o f s t o r i e s o f c h a n g e 6 7 Purpose of the Climate Our mission is to create the social climate Our message at the end is that the most in Australia for effective action on climate powerful thing we can all do is ‘Stand Up d Conversations Program & change. and Reach Out’ - stand up by demanding stronger action from the n That means a social climate where our people with the power to deliver it and how it works leaders can take the action we need to reach out to friends and family and get u stop and then reverse climate change as them acting too. o quickly as possible, with sufficient support from the public. At the end of each Conversation, we r invite attendees to: Our theory of change is based on social g research* that tells us that social change Sign up to our mailing list, which happens through conversation.