SYDNEY DOG LOVERS S H O W 2 0 1 8 PUBLIC RELATIONS CAMPAIGN May to August 2018 COVERAGE RESULTS. 87 48 35 18 ONLINE PIECES PRINT PIECES SOCIAL PIECES BROADCAST PIECES Online coverage was achieved Print coverage was achieved across 42 Social media coverage was Broadcast coverage was achieved across 63 individual platforms individual publications including leading achieved across all major platforms across leading television and radio including Newscorp and Fairfax New South Wales newspapers The Daily including Facebook, Instagram, stations including Channel 10, digital sites as well as key ‘What’s Telegraph, News Local (group-wide) and Twitter and WeChat. Many online Weekend TODAY, ABC News, ABC On Sydney’ sites including City of Sydney Morning Herald. Coverage was also platforms syndicated their Radio and Nova 96.9. Sydney, Broadsheet, Time Out, achieved in leading national magazines such coverage across social channels Concrete Playground and the as MiNDFOOD, Total Girl and 50 Something including AWOL (Junkee media), Urban List. as well as CALD publications including the Urban List, Time Out and Vision China Times Sydney and Australian Concrete Playground. Jewish News Sydney. TOTAL PIECES OF MEDIA COVERAGE ACHIEVED: 204 AUDIENCE. TOTAL CUMULATIVE AUDIENCE OF ALL 204 MEDIA ARTICLES: 83,189,957* INCREASE IN VOLUME OF COVERAGE FROM 2017 (196 MEDIA ARTICLES) INCREASE IN 2017 AUDIENCE (82,571,700) ONLINE CONTINUES TO BE OUR STRONGEST AUDIENCE FOLLOWED BY PRINT *Official audience and circulation figures sourced from Medianet and Slice Media Monitoring AUDIENCE. 68,213,304 2,785,793 1,674,302 5,930,753 ONLINE CIRCULATION PRINT CIRCULATION SOCIAL AUDIENCE BROADCAST AUDIENCE Online circulation was achieved on Print circulation was achieved through Many media news and lifestyle ABC News Sydney has a robust leading digital sites with high volume leading New South Wales newspapers titles push out their news articles audience of over 800,000, which average unique audiences (AUV). The Daily Telegraph (232,067), News onto their online platforms in order was supported by key broadcast These include news.com.au Local (1.1 million group-wide) and to drive audiences to their pieces on the Today Show and (5,859,000), Sydney Morning Herald Sydney Morning Herald (257,104) as websites. This is where we see a Channels Ten’s pilot, Saturday (5,334,000), The Daily Telegraph well as a series of key community high rate of success in bolstering Night. (3,393,000) and Broadsheet news and regional print titles. our traditional media audiences in (1,206,146). key social titles such as Time Out and Broadsheet Sydney. In some cases these sites published multiple pieces. Notes on Audience Figures: Audience figures are calculated using official MediaNet and Slice Media Monitoring values. A print title’s circulation is the number of copies it distributes on an average day. An online title’s audience is calculated using average unique browser figures. Broadcast is the total audience watching or listening to a specific segment. AUDIENCE INSIGHTS. TOP PERFORMING MEDIA ARTICLES: News.com.au Online 5,859,000 Sydney Morning Herald Online 5,334,000 The Daily Telegraph Online 3,393,000 Inner West Courier (News Local) Online 3,393,000 Southern Courier (News Local) Online 3,393,000 The Daily Telegraph Online 3,393,000 The Courier-Mail Online 1,972,000 Broadsheet Online 1,206,146 City of Sydney Online 1,181,077 Adelaide Now Online 1,107,000 Perth Now Online 949,000 ABC News Sydney (Weekend) TV 896,550 *Official audience and circulation figures sourced from Medianet and Slice Media Monitoring MEDIA Please find a snapshot of media coverage highlights on the HIGHLIGHTS. following slides. MEDIA HIGHLIGHTS. PUBLICATION: News.com.au (syndicated nationally) PUBLICATION: The Daily Telegraph CIRCULATION : 5 , 8 5 9 , 0 0 0 CIRCULATION : 2 3 2 , 0 6 7 MEDIA HIGHLIGHTS. PUBLICATION: The Daily Telegraph PUBLICATION: The Daily Telegraph CIRCULATION : 2 3 2 , 0 6 7 CIRCULATION : 2 3 2 , 0 6 7 MEDIA HIGHLIGHTS. PUBLICATION: The Daily Telegraph O n l i n e PUBLICATION: T h e D a i l y T e l e g r a p h O n l i n e CIRCULATION : 3 , 3 9 3 , 0 0 0 CIRCULATION : 3 , 3 9 3 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Sydney Morning Herald O n l i n e PUBLICATION: Sydney Morning Herald O n l i n e CIRCULATION : 5 , 3 3 4 , 0 0 0 CIRCULATION : 5 , 3 3 4 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Sydney Morning Herald PUBLICATION: Sydney Morning Herald CIRCULATION : 2 5 7 , 1 0 4 CIRCULATION : 2 5 7 , 1 0 4 MEDIA HIGHLIGHTS. PUBLICATION: Southern Courier Print PUBLICATION: Southern Courier Online CIRCULATION : 4 5 , 3 8 2 CIRCULATION : NA MEDIA HIGHLIGHTS. PUBLICATION: News Local (syndicated group - w i d e ) PUBLICATION: News Local Online CIRCULATION : NA CIRCULATION : 3 , 3 9 3 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: News Local (syndicated group - w i d e ) PUBLICATION: Liverpool Champion CIRCULATION : NA CIRCULATION : 4 8 , 7 5 1 MEDIA HIGHLIGHTS. PUBLICATION: A B C N e w s PUBLICATION: Saturday Night (Channel Ten) CIRCULATION : 8 9 6 , 5 5 0 CIRCULATION : 2 9 7 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Weekend TODAY PUBLICATION: Today Show Instagram CIRCULATION : 3 4 3 , 0 0 0 AUDIENCE : 2 2 9 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: What’s on Sydney PUBLICATION: What’s On Sydney EDM CIRCULATION : 1 1 4 , 3 7 5 CIRCULATION : MEDIA HIGHLIGHTS. PUBLICATION: Urban List Sydney PUBLICATION: Urban List Sydney Facebook CIRCULATION : 5 2 6 , 6 9 4 CIRCULATION : 2 2 2 , 2 7 7 MEDIA HIGHLIGHTS. PUBLICATION: Time Out Sydney PUBLICATION: Time Out Sydney Facebook CIRCULATION : 5 8 5 , 0 0 0 CIRCULATION : 1 4 9 , 7 9 9 MEDIA HIGHLIGHTS. PUBLICATION: Broadsheet Sydney PUBLICATION: Broadsheet Sydney Facebook CIRCULATION : 1 , 2 0 6 , 1 4 6 CIRCULATION : 1 1 3 , 1 8 1 MEDIA HIGHLIGHTS. PUBLICATION: Concrete Playground Sydney PUBLICATION: The Trend Spotter CIRCULATION : 6 1 1 , 6 6 8 CIRCULATION : 8 0 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Weekend Notes PUBLICATION: AWOL CIRCULATION : 5 2 9 , 7 0 0 CIRCULATION : 2 6 4 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: M i N D F O O D M a g a z i n e PUBLICATION: M i N D F O O D Magazine EDM CIRCULATION : 6 5 , 0 0 0 CIRCULATION : NA MEDIA HIGHLIGHTS. PUBLICATION: Vision China Times Sydney PUBLICATION: Vision China Times Sydney CIRCULATION : 7 2 0 , 0 0 0 CIRCULATION : 7 2 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: 50 Something Magazine PUBLICATION: Virgin Voyeur CIRCULATION : 9 8 , 7 9 7 CIRCULATION : 7 9 , 0 2 8 MEDIA HIGHLIGHTS. PUBLICATION: Australian Jewish News Print PUBLICATION: T o t a l G i r l CIRCULATION : 2 , 8 3 8 CIRCULATION : 4 1 , 2 9 1 MEDIA HIGHLIGHTS. PUBLICATION: NOVA 96.9 Instagram Story CIRCULATION : 5 1 , 7 0 0 PUBLICATION: Getty Images CIRCULATION : NA MEDIA HIGHLIGHTS. PUBLICATION: Lauren Vickers Instagram Story PUBLICATION: Time Out Instagram Story AUDIENCECIRCULATION: : 1 5 6 , 0 0 0 AUDIENCE : 1 2 7 , 0 0 0 COVERAGE LOG. PDF EXCEL Date Publication Headline Medium Circulation/AUV 7.1.18 The Daily Telegraph The highlights list of what to do in 2018 Online 3,393,000 9.4.18 Ticket Wombat Sydney Dog Lovers Show Online 4340 12.4.18 Concrete Playground Sydney Sydney Dog Lovers Show 2018 Online 611,668 13.4.18 KIIS 1065 A DOG LOVERS FESTIVAL IS HEADING TO SYDNEY Online 762,000 14.5.18 Australian Dog Lover 2018 SYDNEY DOG LOVERS SHOW - AUGUST 4 & 5 Online 25,000 18.5.18 Urban List A Festival Dedicated To Dogs Is Coming To Sydney Online 526694 18.5.18 Urban List A Festival Dedicated To Dogs Is Coming To Sydney Facebook 222,277 28.5.18 Time Out Sydney Sydney Dog Lovers Show Online 585,000 1.6.18 Nabo Event listing Online 280643 1.6.18 MiNDFOOD Win one of five double passes to the Sydney Dog Lovers Show, valued at $70 each! Online 90571 1.6.18 Sydney.com SYDNEY DOG LOVERS SHOW Online N/A 4.6.18 What's On Sydney Event listing Online 114375 4.6.18 Eventfinda Event listing Online N/A 5.6.18 Napoleon on Kent Event overview Online N/A 5.6.18 The Trend Spotter 15 Fun Things to do in Sydney This Winter Online 800000 6.6.18 50 Something Yappee! It's the Dog Lovers Show Print 98797 7.6.18 MiNDFOOD PLAY & WIN Print 65000 9.6.18 Vision China Times Sydney What’s On: Sydney Dog Lovers Show 2018 E-paper 720000 9.6.18 Sydney Festivals and Events Dog Lovers Show Online N/A 10.6.18 Total Girl Win a fam pass to the Sydney Dog Lovers Show! Online N/A 10.6.18 Total Girl Total Girl COMPS CLUB Print 41291 10.6.18 TimeOut Sydney Pat pups at the Sydney Dog Lovers Show Facebook 149,799 12.6.18 TimeOut Melbourne The most beautiful buildings in Melbourne Online 585000 14.6.18 Guide to Gay Event listing Online N/A 16.6.18 Vision China Times Sydney What’s On: Sydney Dog Lovers Show 2018 E-paper 720000 21.6.18 LiveGuide Event listing Online N/A 23.6.18 Vision China Times Sydney What’s On: Sydney Dog Lovers Show 2018 e-paper 720,000 25.6.18 Broadsheet Sydney Hordern Pavilion filled with doggos. You're welcome. Facebook 113,181 25.6.18 Broadsheet Sydney 2018 Sydney Dog Lovers Show Online 1206146 26.6.18 What's On Sydney Sydney Dog Lovers Show EDM N/A 26.6.18 ADGE Hotel Puppies, puppies and more puppies! Facebook 6,561 28.6.18 AWOL Sydney Dog Lovers Show Is Back Again And We Can’t Even Deal Online 186,000 28.6.18 AWOL Puppers, doggos, floofs and hoomans – rejoice! Facebook 59,471 30.6.18 Pooches At Play The Dog Lovers Show Sydney 2018 Online NA 30.6.18 Vision China Times Sydney What’s On: Sydney Dog Lovers Show 2018 E-paper 720,000 July MiNDFOOD Win one of five double passes to the Sydney Dog Lovers Show, valued at $70 each! EDM N/A July MiNDFOOD Win one of five double passes to the Sydney Dog Lovers