2014 LOCAL CONTENT New Zealand Television CONTENTS 2014 AT A GLANCE 2 EXECUTIVE SUMMARY 2014 3 PART 1. LOCAL CONTENT BY CHANNEL 6 PART 2. PRIME TIME LOCAL CONTENT 11 PART 3. FIRST RUN LOCAL CONTENT 15 PART 4. REPEATED LOCAL CONTENT 20 PART 5. TRENDS BY GENRE 21 APPENDIX 1: Notes on Methodology 31 APPENDIX 2: First Run Local Content by Genre and Channel since 2000 32 APPENDIX 3: 2014 Totals 33 APPENDIX 4: NZ On Air Funded Programmes 2014 34 APPENDIX 5: List of NZ On Air Funded Programmes Broadcast in 2014 36 APPENDIX 6: List of all Local Content Broadcast in 2014 39 2014 AT A GLANCE Local content First run programming remained é3% static, accounting for from 2013, an additional 393 hours 18% caused mainly by extended of the broadcast Māori Television schedule transmission and an 36% 12,538 increase of Sports hours of local content hours on Prime of prime time hours screened on New Zealand’s six (6pm-10pm) major free-to-air TV channels were local content (up 1% from 2013) (6am–midnight, up from 12,145 hours in 2013, see fig.3) TV One News, Current Affairs screened the most and Sport comprise first run local content and 2014 45% Māori of total local hours. Television (See fig. 24) played the most This report local content in measures local content on prime time TV One, TV2, 33% TV3, FOUR, of hours broadcast during the 18-hour day Local Sports Prime & programming increased (6am – midnight) in 2014 due to the Winter Māori were local content Olympics and Commonwealth Television (up 1% from 2013) Games, counted as local content because of their local production component (see Fig. 33) Percentage of Local Content Hours by Channel Broadcast in 2014 100% 80% 60% 40% 20% 7 2011 2013 2012 2014 2010 200 2006 2009 2008 NZ On Air | Irirangi Te Motu | Local Content 2014 3 EXECUTIVE SUMMARY 2014 2014 KEY TRENDS The 2014 Local Content Report sees the amount of New Zealand programming on free-to-air television increase slightly. The total amount of local content has increased; first run local content remains steady. The static nature of first run content reflects the ongoing difficult economic environment for free-to-air television broadcasting. • First run local content, meaning new series or • Overall, local content comprised 36% of prime programmes, remained steady in 2014 after five time schedules (up 1% on 2013). Māori Television years of gradual decline. 6,843 hours of new local again screened the most prime time local content in content screened on television, just one hour less 2014, with 80% of the channel’s prime time hours than the previous year making up 18% of the full containing New Zealand programming. TV One and broadcast schedule. TV3 screened the next highest number of hours in prime time with 781 hours (53%) and 682 hours ° This steadiness was caused by increased hours in (48%) respectively. News/Current Affairs and Sports programming. • News and Current Affairs have a high quantitative ° All other genre, with the exception of Information, effect on prime time hours. If they are excluded five recorded decreases in first run hours in 2014. of the six channels screen less than 20% local ° TV One again broadcast the most first run local content in prime time. content in 2014 with 2,305 hours, followed by • By genre, News/Current Affairs hours were up TV3 with 1,757 hours. 180 hours to 3,978 (3,798 in 2013) mainly due to ° The large output of News/Current Affairs the extension of Māori Television’s broadcast day, programmes on these channels keeps their first meaning more programmes were repeats. run content levels high. • Sports programming had an increase of 143 hours due • Repeat screenings totalled 5,694 hours (5,302 in to Prime’s coverage of the Sochi Winter Olympics and 2013), accounting for almost half of all local content the Commonwealth Games in Glasgow. at 45% (repeats were 44% of local content in 2013 • Information programme hours increased by 133 hours and 36% in 2012). Māori Television again extended its and Māori Television broadcast the most Information broadcast hours in 2014, with its morning broadcast content, the majority of which was repeats. beginning at 6.30am from September 2014 onwards. The 378 additional hours on this channel were filled • Documentary and Drama/Comedy hours decreased with repeated programming which accounts for the in 2014, by 112 hours and 56 hours respectively. overall increase in repeat local content. • Children’s programmes, Entertainment and Māori programmes had small increases in 2014. 4 NZ On Air | Irirangi Te Motu | Local Content 2014 Fig 1. First Run Local Content Hours by Channel Channel 2014 2013 2012 2011 2010 2009 2008 2007 2006 TV One 2,305 á 2,273 2,864 3,105 3,049 3,232 3,427 3,240 2,997 TV 3 1,757 â 1,813 1,821 1,857 1,634 1,926 1,846 1,416 1,193 Māori Television 955 â 966 962 1,382 1,297 1,062 1,243 1,233 1,057 Prime 879 á 782 1,004 662 882 664 685 739 784 FOUR 522 á 516 509 607 825 930 1,113 908 993 TV2 425 â 494 507 512 535 683 622 689 875 Total 6,843 ßà 6,844 7,667 8,124 8,222 8,498 8,936 8,225 7,899 Fig 2. Total Local Content Hours by Channel Channel 2014 2013 2012 2011 2010 2009 2008 2007 2006 Māori Television 4,595 á 4,223 3,415 2,739 2,604 2,544 2,608 2,477 2,323 TV One 2,748 á 2,738 3,287 3,460 3,405 3,812 3,954 3,762 3,492 TV 3 2,160 â 2,310 2,172 2,175 1,879 2,114 1,976 1,585 1,270 Prime 1,429 á 1,198 1,542 1,158 1,073 846 817 760 862 FOUR 842 á 783 680 768 904 975 1,136 2,477 1,008 TV2 764 â 893 954 919 1,015 1,129 1,110 1,168 1,300 Total 12,538 á 12,145 12,051 11,219 10,881 11,418 11,600 10,784 10,255 NZ ON AIR’S ROLE IN NZ On Air’s funding accounts for a relatively small LOCAL CONTENT portion of local content overall because the agency does not invest in high volume genres such as News, Sports NZ On Air funding is for local content that is too and most Current Affairs. Since the global financial crisis expensive or risky to be produced commercially. of 2007, demand on NZ On Air’s contestable television Generally it is spread between higher cost, high-risk funding has increased. The proportion of first run local programmes for prime time and lower cost special content funded by NZ On Air has increased in 2014. interest programming that screens in off-peak slots. This is a reflection of the ongoing constraints under Public funding ensures there is a more diverse range which both broadcasters and programme-makers are of programming for New Zealand audiences on free-to- operating. In addition, NZ On Air, like most government air television. agencies, has not received a baseline budget increase for Each year NZ On Air invests around $80 million in free- several years. to-air television programmes supporting up to 1,000 In 2014 NZ On Air funds contributed to: hours of new local content. The agency supports a range of genre; from expensive, high quality drama programming • 16% of local content (16% in 2013) such as The Brokenwood Mysteries, Step Dave and Consent: • 17% of first run local content programmes The Louise Nicholas Story which compete with the best (16% in 2013) international content, to special interest series such as The Festival, Tagata Pasifika and Attitude that represent • 10% of prime time local content (12% in 2013) diverse communities from all over New Zealand. NZ A full list of NZ On Air funded programmes is at On Air also contributes significantly to Children’s Appendix 5. programmes, which in 2014 included year-long series The 4.30 Show, Sticky TV and preschool animation Wiki The Kiwi. Comedy programmes, such as Agent Anna and 7 Days, and Documentary programmes, including Our Big Blue Backyard and Both Worlds, represent uniquely New Zealand voices and views in creative and innovative ways. NZ On Air | Irirangi Te Motu | Local Content 2014 5 BACKGROUND TO THE SURVEY A number of channels not counted in this report broadcast some local content, including C4, The Edge Since 1989 NZ On Air has annually measured the TV (which replaced C4 on 27 June 2014), Trackside, amount of local content broadcast on New Zealand’s Choice TV, Parliament TV, Cue, Te Reo, Shine TV and main free-to-air channels. In the first year the report three ‘Plus1’ channels (TV One+1, TV2+1 and, TV3+1). was published 2,804 hours of local content were Regional channels and pay television add further choice counted on three channels (TV One, TV2 and TV3). for audiences. It is not feasible for this report to measure Since 2006 this report has covered local content on all local content that is broadcast on New Zealand six nationwide channels. Local content accounted television. This survey is intended to monitor trends over for 12,538 hours of broadcast time in 2014, a 347% time on the six major channels. increase since the first report was published 25 years ago.