FRANCHISE BROCHURE 2020 This presentation is condential and intended solely for the use of the individual or entity to whom they are addressed. This proposal contains condential information and is intended only for the individual or company named. If you are not the named addressee you should not disseminate, distribute or copy this presentation. All contents of this presentation are the property of M'OISHÎ. If you are not the intended recipient you are notied that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. TABLE OF CONTENTS 目次 THE BRAND STORY CONCEPT TARGET MARKET VISION & MISSION MENU UNIQUE SELLING PROPOSITION EXISTING LOCATION CORPORATE IDENTITY VISUAL ELEMENTS SOCIAL MEDIA ENVIRONMENTAL INITIATIVES RECYCLING PROGRAM BUSINESS MODEL RETAIL KIOSK COFFEE SHOP FRANCHISING PRE-OPENING BENEFITS POST-OPENING BENEFITS FRANCHISEE PROFILE REQUIREMENTS AND CONTRACTING ACTION PLAN COMMERCIAL TERMS THE BRAND ブランド STORY Mochi is Japanese rice cake made by pounding glutinous rice into a paste and molding it into shapes which can be eaten right away or cured and dried for later use. Japanese farmers are said to eat mochi on cold winter days to increase their stamina. Samurai took mochi to the battlefield because it was easy to carry and to prepare. The sound of samurai pounding mochi was a sign that they were about to go into battle. Mochi ice cream is wrapping ice cream in the Japanese traditional mochi rice cake. This fusion desert of Japan authenticity and ice cream is now popular in eastern Asia and most western countries. The first production of mochi ice cream began in 1993. Research and development took over a decade to realiZe the mass production form utilized today, due to the complex interactions of the ingredients. CONCEPT M'OISHÎ is a luxurious Japanese confectionary brand where authenticity and craftsmanship are merged with modernism to create a refreshing and capricious taste experience. The company produces mochi ice cream and other Japanese confectionary in the United Arab Emirates. Raw materials are partially imported from Japan and met with locally-crafted ingredients to satisfy even the most demanding of taste buds. TARGET MARKET Mid to high end Sophisticated customers Quality society oriented people People Mid to on the go WHO LOVES high end M'OISHÎ consumers Luxury Ice cream lovers lovers Trend followers VISION MISSION VISION M'OISHÎ is committed to delivering a wide array of premium Japanese confectionery to ensure customer satisfaction and retention across its branches and coffee shops. MISSION Become the ambassador of Japan’s unique confectionery heritage and the leading Mochi ice cream provider internationally. MENU MENU MOOD MENU MENU ITEMS BASIC MENU SPECIAL MENU MOCHI FLAVOURS PACKAGES BEVERAGES SPECIAL DESSERTS BLACK COFFEE DAIFUKU MOCHI STUFFED 1 PIECE 3 PIECES WITH STRAWBERRY ESPRESSO ٣ ﻗﻄﻊ ١ ﻗﻄﻌﺔ DATE CHOCOLATE TOKYO SUNDAE LATTE ﺷﻜﻮﻻﺗﻪ ﺗﻤﺮ DUBAI SUNDAE CAPPUCCINO MOCHI FRUIT PLATTER YUZU MANGO MACCHIATO ﻣﺎﻧﺠﻮ ﻳﻮزو RISTRETTO SPECIAL BEVERAGES HOT CHOCOLATE ﻋﻠﺒﺔ ﺑﻨﻜﻮ PINKU BOX ﻋﻠﺒﺔ ﻣﻮﻣﻮ MOMO BOX 8 PIECES 12 PIECES CHERRY BLOSSOM MILK SHAKE ١٢ ﻗﻄﻌﺔ ٨ ﻗﻄﻊ LYCHEE MATCHA GREEN TEA ICED BLACK COFFEE FRAPPE CHERRY ﺷﺎي اﻟﻤﺘﺸﺎ ﻟﻴﺘﺸﻲ JAPANESE CHEESCAKE ICED LATTE FRAPPE YUZU AND YOGURT POMEGRANATE COCONUT ICED CAPPUCCINO WATERMELON PASSION ﺟﻮز اﻟﻬﻨﺪ رﻣﺎن FRAPPÉ LATTE ICED TEA JAPANESE SALTED ICED MOCHA VANILLA STRAWBERRY ICED MATCHA LATTE ﻋﻠﺒﺔ ﻣﻴﺪوري MIDORI BOX ﻋﻠﺒﺔ ﺳﺎﻛﻮرا SAKURA BOX ﻓﺮاوﻟﺔ ﻓﺎﻧﻴﻠﻴﺎ ICED CHOCO ٤٨ ﻗﻄﻊ PIECES 48 ٢٤ ﻗﻄﻊ PIECES 24 MATCHA LATTE SPECIAL TEA/TISANE GINGER LATTE SALTED CARAMEL NUTELLA JAPANESE TEA TURMERIC LATTE ﻧﻮﺗﻴﻼ اﻟﻜﺮاﻣﻴﻞ اﻟﻤﻤﻠﺢ PISTACHIO PASSION FRUIT MOCHI CAKES ﺑﺎﺷﻦ ﻓﺮوت ﻓﺴﺘﻖ CHOCOLATE PASSION FRUIT ﻏﺮاﻧﻮﻻ ّاﻟﻴﺎﺑﺎﻧﻴﺔ JAPANESE GRANOLA ﻋﻠﺒﺔ ﺳﻮﻧﺔ SUNA BOX ROSE LYCHEE ٢٥٠ ﺟﻢ 250g ٧٢ ﻗﻄﻊ PIECES 72 STRAWBERRY CHEESECAKE SAFFRON PISTACHIO CHERRY زﻋﻔﺮان ﺗﺸﻴﺰ ﻛﻴﻚ اﻟﻔﺮاوﻟﺔ *ASK FOR OUR SPECIAL FLAVORS MATCHA VANILLA MOCHI ROLL UNIQUE SELLING PROPOSITION PIONEER AND HOMEGROWN CONCEPT IN THE UNITED ARAB EMIRATES EVOLVING AROUND A POPULAR JAPANESE RICE CAKE DOUGH “MOCHI” WHICH IS CONSIDERED AS A CARRIER PRODUCT SERVING JAPANESE CONFECTIONERY PRODUCTS CREATED AND PREPARED IN UAE FOCUSING ON “MOCHI ICE CREAM“ OFFERING, BEING A CUSTOMIZABLE PRODUCT IN TERMS OF FLAVOR PROCURING SOME RAW MATERIAL FROM JAPAN EXISTING LOCATIONS UAE DUBAI, UAE DUBAI, UAE DUBAI, UAE FASHION AVENUE DUBAI, UAE DUBAI, UAE DUBAI, UAE EXISTING LOCATIONS UAE DUBAI, UAE JEBEL ALI, UAE DUBAI, UAE DUBAI, UAE DUBAI, UAE ABU DHABI, UAE EXISTING LOCATIONS ABU DHABI, UAE ABU DHABI, UAE ABU DHABI, UAE SHARJAH, UAE AL AIN, UAE RAK, UAE EXISTING LOCATIONS KSA RIYADH, KSA RIYADH, KSA RIYADH, KSA CORPORATE IDENTITY 企 業アイデンティティ VISUAL ELEMENTS SOCIAL MEDIA FACEBOOK INSTAGRAM ENVIRONMENTAL INITIATIVES 環境への取り組み RECYCLING PROGRAM GOOD THINGS COME TO THOSE WHO RECYCLE! CUSTOMERS ARE WELCOME TO ENJOY A 10% DISCOUNT ON THEIR NEXT ORDER OR A FREE MOCHI WITH EVERY RECYCLED BOX LEARN MORE ABOUT M’OISHI’S RECYCLING PROGRAM ON THE FOLLOWING LINK: www.moishi.com/recyclewithus CATERING SERVICES 餐飲服務 CATERING SERVICES CATERING CART RECOMMENDED PRESENTATION BUSINESS MODEL 事業の型 RETAIL KIOSK INTERIOR MOOD M'OISHÎ kiosk should reflect a luxury and a japanese style in line with the brand guidelines. TYPICAL SIZE 97 sqft MENU OFFERING - Mochi ice cream - Regular beverages - Japanese beverages IDEAL LOCATION - Malls - Indoor or outdoor outlets COFFEE SHOP INTERIOR MOOD M'OISHÎ shops should reflect a luxury and a japanese style in line with the brand guidelines. TYPICAL SIZE 500 sqft MENU OFFERING - Mochi ice cream - Japanese confectionery - Regular beverages - Japanese beverages IDEAL LOCATION - Malls - Indoor outlets FRANCHISING フランチャイズ PREOPENING BENEFITS / M'OISHÎ, UAE WILL ASSIST THE FRANCHISEE THROUGHOUT THE PRE-OPENING BY : Providing preliminary training for the Franchisee and key employees Providing hands-on training for both front of house and back of house employees Developing the architecture and layout of the outlet; for both front of house and back of house Providing pre-opening support to help organizing the opening and operation the brand Handing detailed operating manuals to the Franchisee in order to help in running the M'OISHÎ franchise operation in a smooth way FULL PLEDGED FRANCHISE DOCUMENTATIONS ARE PROVIDED TO THE FRANCHISEE UPON SIGNATURE OF THE FRANCHISE AGREEMENT. THEY INCLUDE: Introduction to M'OISHÎ’s philosophy - Introduces the brand, vision and mission of M'OISHÎ to the Franchisee Operations - Addresses M'OISHÎ’s standard procedures related to the day-to-day management of the outlet for both front of house and back of house - Covers the operational issues that may arise when managing the brand PREOPENING BENEFITS / Finance and control - Establishes the relationship between the Franchisee and M'OISHÎ’s head office with regards to the preparation and submission of reports, statements, budget and Key Performance Indicators (KPIs) Human Resources - Develops M'OISHÎ’s standard rules, regulations and relationships with the employees Sales and Marketing - Develops the marketing plan of M'OISHÎ as well as the selling strategy of the brand Branding and corporate identity - Develops the application of M'OISHÎ’s branding and corporate identity on different material including amenities, and in the outlet POSTOPENING BENEFITS M'OISHÎ TEAM WILL ASSIST THE FRANCHISEE IN POST-OPENING BY PROVIDING SUPPORT IN VARIOUS AREAS INCLUDING: Training - Post opening training - Managerial training - Departmental training - Specific training request Quality control - Mystery visits - Control and monitor the implementation of M'OISHÎ standards in the Franchisee’s premises - Brand performance assessment Brand communication - Development of the brand awareness through • Promotions on regional and international levels • Social media interaction Management system update - Continuous support depending on the operation’s needs FRANCHISEE PROFILE Proven entrepreneurial Skills Hard-working with a desire to succeed Good people skills, including business, management and customer service skills High personal standards: excellence, honesty and integrity Ability to work within a system Stability and maturity Exposed to business and businesses operation Can easily get suitable locations in the countries they operate in Individuals with passion for what they do and good eye for details Having experience in food & beverage or hospitality is mandatory REQUIREMENTS AND CONTRACTING ACTION PLAN 要件と締約国の行動計画 REQUIREMENTS AND CONTRACTING ACTION PLAN FRANCHISE APPLICATION SUBMISSION PRELIMINARY NEGOTIATION MOU SIGNATURE MARKET STUDY TO BE DEVELOPED BY THE FRANCHISEE LOCATIONS TERM SHEET SIGNATURE CONTRACT SIGNATURE OUR OUTLETS CONTACT US DUBAI FOR EVENT CATERING & HOME DELIVERY 00 971 522 734 637 FASHION AVENUE [email protected] www.moishi.com moishi.uae ABU DHABI AL AIN SHARJAH RAS AL KHAIMAH RIYADH.