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For more information, please contact [email protected]. 12 information 07 V 11 | N 12 outlook THE MAGAZINE OF THE SPECIAL LIBRARIES ASSOCIATION MANAGEMENT IS EVIDENCE-BASED MANAGEMENT RIGHT FOR YOU? Your Company Trusts You. Fact: Safari Books Online is the one and only source for electronic book collections from O’Reilly Media and Pearson Technology Group – the folks who publish more best-selling tech titles than all other publishers combined. And as if that isn’t enough, Safari now delivers access to collections from over forty of the leading technology and business publishers. No other e-reference provider can match Safari’s content. Thousands of leading IT, developer, creative pro and business titles. Hands-on video tutorials. Early access to books on cutting-edge technologies and deep-dive content that explores emerging technology topics. Safari Books Online. 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All rights reserved. 1]c\bS` OaaSaa[S\bb]]Za [OYSWbSOagb] ]^bW[WhSbVSdOZcS ]TS`Sa]c`QSa 1][^O`S`SacZbaPSbeSS\RWTTS`S\b ^`]dWRS`a 5S\S`ObSQcab][WhSR`S^]`ba AVO`S`S^]`beWbVabOYSV]ZRS`a ;OYS[]`SW\T]`[SROQ_cWaWbW]\RSQWaW]\a =^bW[WhScaOUSO\RdOZcS]Tg]c` SZSQb`]\WQQ]ZZSQbW]\ /`QVWdS`SacZbaT]`VWab]`WQOZ^S`a^SQbWdS A3@7/:AA=:CB7=<A !$1=C<B3@ 6SZ^W\Ug]c`ZWP`O`g[OYSPSbbS`RSQWaW]\a AS`WOZaA]ZcbW]\a!$ 3@Sa]c`QS/QQSaaO\R &$$%!%" #% ;O\OUS[S\bAS`dWQSa !$.aS`WOZaa]ZcbW]\aQ][ eeeaS`WOZaa]ZcbW]\aQ][1% %AS`WOZaA]ZcbW]\a/ZZ`WUVba`SaS`dSRAS`WOZaA]ZcbW]\aWaOb`ORS[O`Y]TAS`WOZaA]ZcbW]\a Excellence and Influence Achieve excellence AND influence with the Journal of the American Chemical Society— The Most Influential Journal in Chemistry With more than a quarter million total citations in 2006 and an impact factor of 7.696—the highest in its history—JACS is the most cited, most respected, and most influential journal in chemistry Founded in 1879 and published weekly, “Chemistry, the central science, is robust and vibrant in all JACS is the flagship journal of the American of its aspects and is poised for seminal new discoveries and Chemical Society and the preeminent journal in spectacular advances aided by recent striking developments in technology and sophisticated instrumentation. However, the field of chemistry. Providing fundamental just as even the most erudite and imaginative scientist living research essential to that field over the past 129 in 1876 or 1900 could not foresee, let alone predict, the years, JACS has long-been recognized as the particulars of chemical discoveries and specific advances pinnacle for published research in chemistry for its in the 20th century, none of us can foretell what creative commitment to excellence in published research insights and advances will undoubtedly be made in the 21st and peer-review. century. What is certain is that major, dramatic discoveries will be made in all areas of chemistry. It is the aim of JACS It is that same commitment over more than a to keep abreast of these exciting discoveries and insights century that has influenced generations of chemists and thereby continue to provide the international chemical and the field of chemistry itself. It is the mission community the state-of-the-art venue for the publication of the journal to stay at the forefront as emerging and broad dissemination of first-rate, fundamental research fields and disciplines blend into chemistry at the in all of chemistry, both in the core areas of our discipline interface of chemistry and biology and beyond. and in such emerging areas as the interface of chemistry and biology, neurochemistry, and materials and single molecule chemistry.” — Editor-in-Chief, Peter J. Stang Distinguished Professor of Chemistry, University of Utah JACS: The Most Influential Journal in Chemistry 12 information 07 V 11 | N 12 outlook THE MAGAZINE OF THE SPECIAL LIBRARIES ASSOCIATION INFO VIEW INFO TECH 5 2007 Saw Some Major 36 Late 2007: A Few Weeks Changes For Information That Shook Our World Professionals STEPHEN ABRAM JANICE R. LACHANCE INFO RIGHTS INFO NEWS 39 The Legal Safeguards of 6 Copyright Clearance Center Ideas: The “Orphans” of IP Adds Blogs to Licensing Protection Programs LESLEY ELLEN HARRIS INFO SITES INFO BUSINESS 9 Not for Web Tourists 40 If a Company Has Women Listings: Okay, Tourists Can Executives, All Female Look, Too Employees Can Benefit CAROLYN J. SOSNOWSKI DEBBIE SCHACHTER 10 42 Coming Events SLA MEMBER PROFILE Ad Index Focus: 25 On the Cusp of Change Management FORREST GLENN SPENCER 10 Is Evidence-Based INFO MANAGEMENT Management Right 44 Curiosity Killed the Cat, for You? INTERNATIONAL But It Will Keep You Alive! 30 Reports from IFLA JOHN R. LATHAM BILL FISHER AND DAV ROBERTSON 34 Critique: From Branding 16 Applying Scientifically Toward Values Based Research to a STEPHEN MARVIN Peppermint Patty CYBÈLE ELAINE WERTS information outlook The Monthly Magazine of the Special Libraries Association Vol. 11, No. 12 December 2007 Publisher, Editor in Chief: John T. Adams III ([email protected]) Columnists: Stephen Abram Lesley Ellen Harris Janice R. Lachance John R. Latham Debbie Schachter Carolyn J. Sosnowski Rebecca B. Vargha Layout & Design: Constance Denning Information Outlook® (ISSN 1091-0808) is the monthly, award-winning publication of the Special Libraries Association, 331 South Patrick Street, Alexandria, Virginia 22314, [email protected]. (703) 647-4900 2007 Subscription Rates: Annual subscription, US$125 (U.S. and Interna- tional). Single issue, US$15. Please report missing copies promptly to [email protected]. To ensure continuous delivery of Information Outlook, please notify SLA promptly of address changes by writing [email protected]. When submitting address changes, please include all the information on the mailing label. Changes may not go into effect for four to six weeks. 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Another way you can achieve flex- ibility during your career is through continued learning and professional Credentials, competencies, and experience development. By continuously expand- are good starting points, but you’ll need ing your skills and honing your knowl- more in a shifting environment. edge, you put yourself in the best BY JANICE R. LACHANCE, SLA CEO position possible to take advantage of unexpected opportunities. While a fair amount of information As 2007 rapidly comes to an end, one their careers and to become indispens- concerning technology is available on word continues to dominate the lexicon able to their organizations. the job, librarians and info pros must of the information profession. That What will it take to achieve this level continuously seek out new ways to word is “change.” We continue to wit- of influence? Unquestionably, you increase their level of knowledge. This ness mega-mergers among giants of will have to possess solid professional is true in all facets of your career. It is the publishing and information indus- credentials, competencies, and experi- why SLA has made a significant com- tries and dramatic, if not revolution- ence. More than that, you will have to mitment to the continued development ary, changes in the business models look at your roles differently and be of professional education through of many venerable content providers. willing to step out of your comfort zone. Click University. Click U provides a These changes are driven, in large It has been said that the only thing wide variety of professional learning measure, by the continuing evolution you can expect from change is more opportunities.