Sustainability Safe Sustainable Storage Our business We acquire, develop and operate real estate assets in European markets to enable a wide range of customers to store their goods in safe and secure locations. We also provide customers with a range of ancillary services including insurance, office space and a range of packaging materials. 3 150 6.47m 650 countries stores sq ft maximum colleagues lettable area Safestore provides management services to, and holds a 20% equity stake in, a joint venture formed to acquire M3 Self Storage in August 2019. Our aim To be the no. 1 choice for self storage in each of the markets we operate. Our purpose To add stakeholder value by developing profitable and sustainable spaces that allows individuals, businesses and local communities to thrive. Our people Our customers Our community Our environment Provide a great place Deliver a great customer Benefit local communities Protect the planet from our to work experience and help activities – reduce waste and customers live and carbon emissions grow sustainably Our values Our values, created by our store teams, are the foundation of everything we do. We love customers – we deliver much more than storage, we provide solutions that exceed our customers’ expectations and we expect our people to show appreciation of our customers and their business. We lead the way – we want people who talk with pride about Safestore, set themselves high standards and demonstrate passion for what they do. We have great people – everyone has a key role to play within Safestore and we need people who show respect for everyone, no matter their position. Our people drive their own performance and are keen to learn from others. We dare to be different – we want people that adapt to change and are willing to try new things. Part of daring to be different involves actively seeking feedback in order to develop new and existing skills. We get it – we want people to be clear on our vision and goals and, in turn, know what part they play in achieving them. “We get it” is also about communicating in a clear, open and honest way to enable sound decision making. Our sustainability strategy Our material sustainability issues, as identified by internal and external appropriate. In addition, following feedback from investors we stakeholder engagement (with colleagues, investors, customers, have taken the decision to commence reporting in accordance and local authorities) fall within four areas, which we call the “pillars” with EPRA’s (European Public Real Estate Association) of our sustainability strategy: Our People, Our Customers, Our latest recommendations: Best Practice Recommendations on Community and Our Environment. Although these pillars do not Sustainability Reporting, sBPR, third version September 2017. fundamentally change, this year we have taken the decision to These recommendations are also aligned with the latest conduct a review of sustainability issues as they relate to our Global Reporting Initiative (“GRI”) standards. We intend to report business to ensure we are focusing clearly on material areas and sustainability indicators for the subset of the 28 EPRA sBPR are aligned not only to our corporate goals but also the principles performance measures that are relevant to our business. of the UN Global Compact. We have introduced new targets and Once finalised, these indicators and supplemental information key performance indicators (“KPIs”) to better capture and report can be downloaded from the relevant section of our website: our performance across the business, which are also aligned www.safestore.co.uk/corporate/investors/report-and-presentations with the UN Sustainable Development Goals (“SDGs”) where Annual report and financial statements 2019 | Safestore Holdings plc 1 STRATEGIC REPORT Sustainability continued Sustainability governance Alignment to the UN Sustainable Sustainability is embedded into day-to-day responsibilities at Safestore Development Goals and, accordingly, we have opted for a governance structure which reflects In September 2015, the United Nations Member States adopted this. Two members of the Executive Management team co-chair a 17 Sustainable Development Goals to provide a blueprint for peace cross-functional sustainability group consisting of the functional leads and prosperity to be achieved by 2030. The SDGs or Global Goals responsible for each area of the business. This group reports on its are an urgent call to action for stakeholders in all countries to unite activities directly to the plc Board. and address the environmental, economic and social imbalances that affect the world’s population and society. PLC Board These goals can only be achieved with the support of governments, businesses and individuals and, as the role businesses must play becomes clearer, the goals have developed into an increasingly important tool for assessing the impact of companies on society more comprehensively. HR Director Marketing Director Our various stakeholders increasingly expect to see how we are Executive sponsor Executive sponsor contributing to the SDGs, specifically current/future colleagues, our customers and particularly investors. We have taken the opportunity to align our material sustainability issues ourselves with a global movement where governments, businesses and Sustainability group individuals contribute to the ambition of achieving prosperity for everyone, whilst protecting our planet for future generations. Therefore, Safestore has now joined a growing number of global organisations who are committed to supporting the SDGs. Earlier this year we engaged an external agency to help us develop a Property/ Customer Operations sustainability strategy to enable the advancement of the SDGs as part construction marketing Functional lead of a globally recognised plan to end poverty, fight inequality and combat Functional lead Functional lead climate change. We reviewed the significance of each goal to our business, the importance of each goal to our stakeholders and assessed our ability HSE HR to contribute to each goal. Following this materiality exercise, we have Functional lead Functional lead chosen to focus the bulk of our efforts in the priority areas where we can have a meaningful impact. These are: — Goal 8: Decent work and economic growth — Goal 12: Responsible consumption and production — Goal 13: Climate action We will also seek to progress towards specific aspects of the other SDGs where relevant to our business. 2 Safestore Holdings plc | Annual report and financial statements 2019 Sustainability targets and KPIs Below sets out the targets we have set ourselves in each of the four “pillar” areas. Starting this year we will measure progress against these targets. Corporate UN Sustainable Targets Sustainability Performance Sustainable business goals business Development strategy “pillar” measures (KPIs) goals Goals 2020 2022 Percentage of females applying for roles at 35% 40% 5. Gender The fairest places to work Safestore equality Mean gender pay gap 16% 14% A great Maintain score of place to Engagement score over 80% Our people work 8. Decent work Number of reportable A safe working environment and economic 0% 0% injuries (RIDDOR) growth Maintain IIP Investors in People Gold Accreditation Deliver a great customer experience Storage 8. Decent work Customer satisfaction provider and economic >90% >90% score Our Help customers live of choice growth customers and grow sustainably Pro bono value Help local 11. Sustainable of space occupied Benefit to local communities economies cities and Opportunity led by local community thrive communities Our groups community Eradicate single Improve use use plastic from the 100% 100% of natural resources packaging of our merchandise in the UK 12. Responsible consumption % construction waste and production diverted from landfill in 97.5% 98% the UK Reducing our waste % operations waste 2.1% 1.75% to landfill in the UK Achieve % of renewables in optimal 7. Affordable and Our owned store electricity 100% 100% operational clean energy environment efficiency in the UK Scope 1, 2, 3 4,427 3,917 emissions Reducing our emissions Intensity (per m2) 0.47 0.42 13. Climate action Emissions vs 2013 (43)% (50)% baseline (tonnes) Emissions vs 2013 (53)% (58)% baseline (intensity) Annual report and financial statements 2019 | Safestore Holdings plc 3 STRATEGIC REPORT Sustainability continued Our people Target Performance 2018/19 Engagement score 82% We are extremely proud of achieving the Investors in People (“IIP”) Gold accreditation for 2018, which means we are one of the top employers of 14,000 organisations surveyed, across 75 countries. We were also a top ten finalist for the Gold Employer of the year 250+ award category. What sets us apart is our culture of being friendly, supportive and showing a genuine interest in our colleagues and their development. Safestore is a place where colleagues love to work. We recognise the importance of workplace wellbeing, which is why promoting and supporting wellbeing at Safestore is at the heart of our long term people agenda. We believe that there is a fundamental connection between happy, healthy and engaged colleagues and sustainable business performance. That is why, this year, we are setting out a clear wellbeing strategy, clarifying our goals for now and the future. Build, improve and ment Great li Help our colleagues maintain safe and ron fe to help themselves vi st secure working n y environments e le e c v h Advocate and i Promote physical, t o improve labour i mental and i s rights for all our c financial wellbeing o colleagues e s P Safestore wellbeing strategy Facilitate and Role model a drive internal P values-based e development s approach through a r s s r m our leaders n o e a d n d e t Provide lifelong e a a Advocate a diverse learning d l le d and inclusive u g e ro ve workforce ca wth Acti ag ti g on and en Positive environment Colleague feedback Human rights This year, we launched our “Make the Difference” people forum; a formal — Safestore is committed to respecting human rights and labour rights workforce advisory panel enabling us to consider wider stakeholder based on our values and the principles of the UN global compact.