FORDHAM ROA D DISTRICT MANAGEMEN T ASSOCIATION , INC. SANITATION•MA RKETING & PROMOTION•CA PITAL IMPROVEMENTS 2010 /201 1AN NUAL REPORT FORDHAM ROAD BID STAFF BOARD OF DIRECTORS Class B: Commercial Tenants SANITATION (as of July 1, 2010) Aminoul Niass, supervisor Kenneth Conn Malick Boye GEM FINANCIAL SERVICES OFFICERS Basiru Drammeh Greg Gonzalez Matar Gueye CHAIR GG EXPRESS PARKING, LLC Seedia Jabbi David Rose (Class A) Samba Jallow AUTOMOTIVE REALTY CORPORATION Marzie Jafari Sall Mouhamed CUNY ON THE CONCOURSE Ousseynam Sow VICE -C HAIR Mamadou Sylla Luz Ortega Garl Robinson (Class B) BANCO POPULAR PC RICHARD & SON ADMINISTRATION Wilma Alonso TREASURER Class C: Residents Robert Sofia (Class A) EXECUTIVE DIRECTOR EMIGRANT SAVINGS BANK Edward Wahesh Daniel J. Bernstein FORDHAM UNIVERSITY DEPUTY EXECUTIVE DIRECTOR SECRETARY (Class A) Joseph Muriana Class D: Government/ INTERNS FORDHAM UNIVERSITY Elected Officials Nana Brenyah VICE -S ECRETARY Krystyna Chavez Paul Nelson Jonathan Clay Donald Simon (Class A) Representative MONROE COLLEGE Ion Craciun NYC DEPARTMENT OF SMALL BUSINESS SERVICES Jedadiah Fix Louis Frangello MEMBERS Madeline Marquez Raymond Furlong Representative Emily Groene Class A: Property Owners BRONX BOROUGH PRESIDENT’S OFFICE Briyanni Hunter Sean McCollin Frank Bagatta Albert Alvarez SELGA REALTY Brian McElwain Representative Gisel Millan NYC COUNCILMAN JOEL RIVERA’S OFFICE Frank DeLeonardis Stephanie Ortiz 2477-2487 WEBSTER AVENUE Nancy Ozeas Jasmin Robertson Representative Annie Yu Michael Hirschhorn NYC COMPTROLLER’S OFFICE JENEL MANAGEMENT CORPORATION Alan Jemal Class E: Non-Voting Members JEM REALTY MANAGEMENT Xavier Rodriguez Samuel Jemal District Manager FORDHAM ASSOCIATES, LLP COMMUNITY BOARD 5 Jose Lopez Ivine Galarza JP MORGAN CHASE District Manager COMMUNITY BOARD 6 Carolyn Malinsky ACADIA P.A. EAST FORDHAM Fernando Tirado ACQUISITIONS, LLC District Manager COMMUNITY BOARD 7 Jason Mizrahi ORIGINAL PRODUCT CORP., INC. Andre Occean CITIBANK MISSI ON MESSAGE STATE MENT FROM THE The mission of the Fordham CHAI R& Road Business Improvement EXECUTIVE District (BID) is to foster and promote the growth and vitality STAFF of its local business community DAVID ROSE and strengthen its local CHAIR This past year the BID economic base. We achieve worked hard to beautify this through a range of effective public spaces. Planters and programs that enhance area seating at Muller Park have maintenance and sanitation created an urban oasis for conditions, provide business people to enjoy. This summer assistance and development the BID will introduce public services, improve security, art on Fordham Road and facilitate a beautified WILMA ALONSO construction will begin on streetscape and aid in EXECUTIVE DIRECTOR constituent problem-solving; our new Bryan Park. Many while showcasing the business additional public spaces will area’s assets through innovative be upgraded and greened for marketing and promotion visitor enjoyment. We are techniques. These services are happy that our major plans provided in a cost-efficient and are finally coming to effective manner by the BID and fruition. are enhanced by its strong As always, we would like working partnerships with public DANIEL J. BERNSTEIN to thank all the members of agencies, elected officials and DEPUTY EXECUTIVE DIRECTOR the BID for their continued local organizations within the support. The success of our context of its neighboring communities. programs and services would The BID extends from Third not be possible without their Avenue to Jerome Avenue along active involvement and Fordham Road and also includes participation. the commercial areas on select Lastly, a special thanks to side streets. The district is the volunteers serving on our comprised of approximately 80 Board of Directors. Their buildings and almost 300 efforts and leadership make businesses ranging from the BID successful now and nationwide chains to locally will continue to in the future. owned independent shops. FORDHAM ROA D DISTRICT MANAGEMEN T ASSOCIATION ,INC. 2488 Grand Concourse, Room 411 Bronx , New York 1 0458 Phone 71 8 56 2-2104 Hotline 71 8 562-1269 Fax 71 8 56 2-6225 email [email protected] website www.fordhamroadbi d.org It is important that we put a great SANITATION “emphasis on keeping the streets of the Bronx as clean as possible. This is why it is vital that we continue SERVICES our successful partnership with the Fordham Road BID. PAUL VISCONTI ” The BID sanitation crew is made up of seven BRONX BOROUGH CHIEF full-time employees who sweep the sidewalks, NYC DEPARTMENT OF SANITATION remove stickers and graffiti from street furniture and empty garbage receptacles seven days a week from 8:30AM to 4:30PM. The “clean team” hauls Fordham Road is one of the biggest an average of nearly 2,000,000 lbs. of trash per “commercial strips in the Bronx. The year. During repeated heavy snowfalls and partnership that the New York City frozen rain / sleet storms this past winter, they Department of Sanitation shares with managed to keep the curbs, parks, and public the Fordham Road BID is important spaces on Fordham Road clear and passable. in keeping a very clean and attractive GRAFFITI REMOVAL The BID continued its environment for the businesses services from properties and businesses averaging and those who shop there. nearly ten locations each month. The BID staff conducts graffiti surveys and coordinates MIKE CAROLAN ” removals with those affected locations. DISTRICT SUPERINTENDENT, BRONX 5 This past year the BID installed additional NYC DEPARTMENT OF SANITATION BIG-BELLY TRASH AND RECYCLING RECEPTACLES in the district, bringing the total to four. They were donated to the The Fordham Road BID and the “New York City Department of BID by Bronx Borough President Sanitation have made great strides Ruben Diaz, Jr. The in making this a very clean and Big-Belly ® Solar pleasant environment for all Compactor is a involved. The Fordham Road BID patented compacting is an asset in maintaining the trash receptacle that cleanliness of Fordham Road is completely self- which is a highly populated area. powered using solar KEVIN TOCK ” power for 100% of its energy needs. The BID has been maintaining the DISTRICT SUPERINTENDENT, BRONX 6 compactors and replaced the default signage on NYC DEPARTMENT OF SANITATION the units with advertisements promoting shopping in the BID. The compactors have reduced the total The Fordham Road shopping number of man-hours required to change the trash “district is a shinning example of liners, allowing members of the sanitation crew to focus on general sidewalk cleanliness. how the Department of Sanitation and the Fordham Road BID, working in close partnership, provide the highest standards of service and cleanliness for residents, merchants and visitors to enjoy. ROBERT ERBIS ” DISTRICT SUPERINTENDENT, BRONX 7 NYC DEPARTMENT OF SANITATION REVIEW W2010/20 11 MARKETING FOR DHAM The BID ran numerous print The BID’s website fordhamroadbid.org advertisements throughout the year has seen a substantial increase in traffic, promoting Fordham Road businesses and averaging 4,000 hits a day. Our website the “OUTDOOR MALL EXPERIENCE ”. provides vital information on the Furthermore, the BID produced its Fifth Fordham commercial corridor which Edition of the “FORDHAM ROAD includes business listings, programs and SHOPPER’S DIRECTORY” . This easy to events, access to all BID publications, follow map and shopping guide shows the member services, and future entire Fordham area and includes a color- improvements in the area. Many visitors coded, categorized listing of all the BID sign the guestbook and request businesses. There is also a parking and assistance or information about the transportation legend to familiarize readers shopping district and its merchants. with the accessibility of Fordham Road. Additionally, the BID continued its Additionally, the BID produces and FORDHAM ROAD MEMBERSHIP distributes a bi-annual newsletter to all of INCENTIVE PROGRAM . The program its members. The newsletter, “FORDHAM encourages our members to take FLASH” helps to keep everyone up to date advantage of the special “perks” they are with all of the ongoing BID programs entitled to through their membership by and activities. This past year, the BID utilizing a BID membership wallet card. implemented a new design for the The BID also organized and newsletter and increased the amount of participated in several successful sponsored ad spaces. programs and events throughout the year. Our annual FORDHAM place on Sunday, September 12, 2010 ROAD “ADVANTAGE” from 11AM-6PM on East Fordham Road PROGRAM continued between Morris Avenue and East with over one hundred Kingsbridge Road. The BID co- businesses offering organized this year’s event and sponsored specified discounts to the stage at East Kingsbridge Road. Over students, faculty, and 15,000 people attended this event, in staff members of local spite of the rain and cold weather, and the participating colleges, BID had its own booth space set up institutions, medical where thousands of giveaway bags were facilities and healthcare distributed with promotional materials training centers. The including gift certificates, coupons, program is now in effect through July flyers, literature on sales/discount 2011 and boasts over 400,000 people information and assorted free gifts that are eligible for access to the supplied by participating BID businesses. discounts. The BID distributed the Furthermore, BID shopping guides and second edition of its American