AGENDA July 18th July 19th Venue: Old Estrella Damm Brewery Venue: Ciutat Esportiva 17.30h: Transfer from W Hotel 8.30h: Transfer from W Hotel FC Barcelona Media Media Manager 18.15h – 18.30h: Registration 9h – 9.40h: Breakfast & Coee Atenea Pérez, 18.45h – 19h: Welcome Speech by Enrique Tombas, 9.40h: Dressing Rooms Partners Panel Board Member of FC Barcelona and Learning from the best cases of 10h – 12h: Sports Activity activating partnerships with Barça. Ramon Agenjo, Member of the Board of Directors and Secretary to the Board 12h: Showers at S.A. Damm Guillem Gallego, 12.30h – 14h: Conferences at the Auditorium: Nike Marketing Director 19h – 20.30h: Barça Panel: What´s new in Barça Activation? What´s new at Barça? An update about new activation George Mead, Beko Global Partnerships An update about Barça opportunities. & Brand PR Manager followed by a Q&A session. Speakers: , Speakers: Nielsen Sports: Stephen Mault Betfair Marketing Director Xavier Asensi, Commercial Director Partnership Awareness Impact and New Trends Transfer from Ciutat Esportiva Guillem Graell, Chief Marketing and 14h: Communications Ocer Spencer Nolan, Global Head of Media William T. Mannarelli, Director Espai Barça Venue: One Ocean Club Mike Wragg, Joan Carles Raventós, General Manager Global Head of Research 14.30h-16.30h: Networking Lunch and Partnership Barça Licensing & Merchandising Activation deep-dive with Barça Pablo Bellido, 20.30h – 23h: Welcome Cocktail representatives from dierent areas Co-Managing Director Spain 16.30h: Transfer to W Hotel Supponor: Virtual Replacement Technology for Stadium Advertising Venue: Iconic venue James B Gambrell, CEO Transfer from W Hotel (all guests!) FC Barcelona Digital: 20:30h: New Media & Digital era and Partnership 21h: Dinner BARÇA Opportunities PARTNERS 21.15h: Welcome Speech by Oscar Grau, DAY 2018 Enric Llopart, Director of Digital CEO FC Barcelona BE BARÇA Oriol Boix, Project Manager Barça web 23:30h: After dinner drinks BE BARCELONA.