ICC Business Voucher Licensing framework modelling and marketing research Company: Sigma Films Ltd. Film City, Glasgow www.sigmafilms.com Researcher: Michael Franklin Institute for Capitalising on Creativity University of St Andrews [email protected] Sigma Films is the most successful film produc- tion company in Scotland. A leading independ- ent European producer of prestigious, quali- ty films that challenge audiences, genre and convention, Sigma delivers critically acclaimed work from UK directors such as David Macken- zie (Young Adam; Hallam Foe); Andrea Arnold (Red Road) recognised by BAFTA, BIFA and Cannes. Additionally, the company co- produces films with international partners such as Lars von Trier (Dogville, Manderlay). Research Need: Research Features: Sigma is currently marketing its latest film, Development of a revenue modelling tool that can “Citadel,” to distributors around the world. be adapted to new international deals Given that returns from exploiting film IP are Provision of data support for planning marketing uncertain and market information concerning and promotion activities rights valuation is opaque, development of a financial model to calculate the value of the Guidance on leveraging Sigma’s digital capacity to film for Sigma as the licensor and potentially a drive audience engagement/consumer demand joint-distributor of the film would support ne- for the film gotiation of deals and marketing, and help en- Expertise to aide business sustainability sure maximum capitalisation on Citadel’s po- tential. Capacity Building Cluster RES187-24-0014 ICC Business Voucher Investment evaluation data and tools Company Research Features Sigma Films Ltd. Collection of market data and analysis to Film City, Glasgow www.sigmafilms.com inform the move into a new market network development to understand commercial operation in other areas of Researcher the film value chain Michael Franklin Institute for Capitalising on Creativity Information on opportunities for public University of St Andrews and private finance and international [email protected] sales of specific film rights development of assessment tools to A leading independent European producer of guide investment choices prestigious, quality films that challenge audienc- es, genre and convention, Sigma delivers critically acclaimed work from UK directors such as David Mackenzie (Young Adam; Hallam Foe); Andrea Arnold (Red Road) recognised by BAFTA, BIFA and Cannes. Additionally, the company co-produces films with international partners such as Lars von Trier (Dogville, Manderlay) and spearheads indig- enous production at their FIlm City studios. Research Need: Sigma Films is looking to manage the risk inher- ent in its creative endeavour by diversifying its business model and developing alternative in- come streams. In order to facilitate this develop- ment Sigma Films requires an assessment toolset to evaluate investment propositions creatively and economically. www.capitalisingoncreativity.ac.uk .