Cover May_Layout 1 5/19/14 2:55 PM Page 1 WWW.PRODUCEBUSINESS.COM MAY 2014 •VOL. 30 • NO. 05 $9.90 MAY 2014 MAY •WAKEFERN/SHOPRITE AWARD: SUSTAINABILITY RETAIL Wakefern/ShopRite Supermarkets Co-opting GREEN the RITE Way INSIDE: THE PUNDIT LOOKS AT REVOLUTIONS IN UK RETAILING PRIVATE LABEL COMPETITION • INTERVIEW WITH TOTAL PRODUCE’S DENIS PUNTER SOUTHERN VEGETABLES • SOUTHERN HEMISPHERE CITRUS CHERRIES • MANGOS • STATE DEPARTMENT OF AG MARKETING SUMMER MERCHANDISING • FRESH-CUT TECHNOLOGY • PORTABLE SNACKS UNITED FRESH BOOTH REVIEW • IFE BOOTH REVIEW DOLE Fruit_Ad 4/14/14 11:58 AM Page 1 TOC_Layout 1 5/19/14 3:12 PM Page 1 MAY 2014 • VOL. 30 • NO. 05 • $9.90 p.47 p.68 51 SUMMER PRODUCE DISPLAYS: MERCHANDISING REVIEW GO BIG AND GO BOLD 68 Cherry Merchandising Needs To Hot-weather food ideas with Cater To Impulse Shoppers extra sizzle for the holidays. New US and Chilean varieties prolong 27 RETAIL SUSTAINABILITY AWARD the profitable promotion period. WAKEFERN/SHOPRITE 56 THE SOUTH SPROUTS SUPERMARKETS: CO-OPTING A NEW REPUTATION 76 Mango Mystique GREEN THE RITE WAY Demand for local vegetables How to merchandise mangos in both Armed with Wakefern’s innovative sus- prompts more production. familiar and untapped markets. tainability platform, ShopRite members champion personal sustainability paths 62 FIVE TIPS TO BUILD SOUTHERN FRESH CUT MARKETING and team up to maximize winning HEMISPHERE CITRUS SALES 92 Developments In Fresh-Cut Packaging strategies. Imported fruit provides continuing Progress in presentation, protection and opportunity for building sales. preservation transforms the category. 81 STATE DEPARTMENTS OF AG DRIED FRUIT & NUTS 8 THE FRUITS OF THOUGHT MARKETING PROGRAMS FOCUS 95 Portable Snack Options For Produce A Flight To London ON RETAIL AND FOODSERVICE Unique flavor profiles and prominent We consult with seven states to showcase displays fuel impulse and repeat sales. 98 RETAIL PERSPECTIVE how each support local produce in retail Merger Mania and foodservice. 100 EUROPEAN MARKET The Export Outlook Of p.62 12 UNITED FRESH BOOTH REVIEW Total Produce’s Denis Punter 16 IFE BOOTH REVIEW 101 VOICE OF THE INDUSTRY How Produce Brands Can Compete 24 FROM THE PAGES OF With Private Label Products THE PERISHABLE PUNDIT Revolutions In UK Retailing 47 INDEPENDENT STORES: NUGGET MARKETS, A GOLDEN 4 THE QUIZ EXAMPLE OF FAMILY VALUES The humility of the store’s founders trans- 6 WASHINGTON GRAPEVINE lates years later to passionate staff, strong supplier relations and quality produce. 10 WATCH CORRECTION FROM 20 RESEARCH PERSPECTIVES APRIL ISSUE GUACAMOLE STORY A quote from page 42 of the April 2014 issue of 21 COMMENTS AND ANALYSIS PRODUCE BUSINESS ran incorrectly. The correct quote from Tara Murray, senior marketing man- 22 TRADE SHOW CALENDAR ager for Saginaw, TX-based Fresherized Foods, is: “If you are looking for sour cream-based ‘gua- camole’ or ‘guacamole flavored’ dips, well, these are 102 INFORMATION SHOWCASE the dips you can find in the shelf stable aisle or with the sour cream dips.” 102 BLAST FROM THE PAST Wholly Guacamole products, which are mar- keted by Fresherized Foods, do not contain any dairy ingredients and can be found in the produce or deli section of most grocery stores. Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425 PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. M A Y 2 0 1 4 • PRODUCE BUSINESS 3 Quiz_Layout 1 4/29/14 2:08 PM Page 1 PRODUCE QUIZ THIS MONTH’S WINNER Rene Millburn Public Relations Director MAY 2014 • VOL. 30 • NO. 05• $9.90 King Fresh Produce P.O. Box 810425 • Boca Raton • FL 33481-0425 Dinuba, CA Phone: 561-994-1118 • Fax: 561-994-1610 Earlier this year, Rene seemed like a natural fit,” says Millburn. [email protected] Millburn was promoted Millburn has been working with King from marketing commu- Fresh Produce since September of last year. PRESIDENT & EDITOR-IN-CHIEF nications manager to Some of her job responsibilities include James E. Prevor public relations director overseeing meetings and event planning, [email protected] for Dinuba, CA-based website restructuring and maintenance as PUBLISHER/EDITORIAL DIRECTOR King Fresh Produce. She has well as media relations. Ken Whitacre over eight years of experience in social Millburn started reading PRODUCE BUSINESS [email protected] media management and communications. last year. “I love the vibrancy of the maga- VP EDITORIAL “My husband has worked in the produce zine, the pertinent and informative industry- Ellen Koteff industry since 1994,” says Millburn. After related stories, the reminders of upcoming [email protected] some time as a stay-at-home mom, Millburn trade shows and conferences, and of course SPECIAL PROJECTS EDITOR returned to the workforce. “Fresh produce the colorful advertisements,” Millburn says. Mira Slott [email protected] How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the INTEGRATED CONTENT EDITOR questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a Michele Sotallaro business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from [email protected] the responses received before the publication of our July issue of PRODUCE BUSINESS. The winner must agree to submit a color photo to be published in that issue. PRODUCTION DIRECTOR Diana Levine [email protected] WIN AN INSTANT BADMINTON COURT PRODUCTION LEADER Perfect for a weekend activity with family and friends, this free- Jackie Tucker standing badminton set instantly creates a court on a lawn, a drive- PRODUCTION DEPARTMENT way, a beach, etc. The PVC poles extend from the carrying case, Sunshine Gorman which acts as a weighted base. No tools or mounting stakes are Freddy Pulido required for set up. The nylon net slips onto the ends of the PVC and Christopher Sizemore spans the regulation-height of an 11.5-wide court. The case includes EVENT COORDINATOR four rackets and two shuttlecocks. Jackie LoMonte [email protected] EDITORIAL INTERN QUESTIONS FOR THE MAY ISSUE Madeline Mesa [email protected] 1) What three major holidays make up California Avocado season? _________________________ CONTRIBUTING EDITORS ______________________________________________________________________________ Carol Bareuther, Paul Frumkin, Bob Johnson, Oscar Katov, Keith Loria, Jodean Robbins, Lizz Schumer 2) What is the web address for Jersey Fresh? ___________________________________________ ADVERTISING Eric Nieman, Associate Publisher ______________________________________________________________________________ [email protected] Sandy Lee 3) What is the phone number for Turbana Tropicals? ____________________________________ [email protected] ______________________________________________________________________________ Kelsee Loche [email protected] 4) What store is featured on the Mango Mania display contest ad for the National Mango Board?__ Bill Martin [email protected] ______________________________________________________________________________ Ellen Rosenthal [email protected] 5) What two types of premium Washington cherries are featured on the CMI ad?______________ Gino Valconi [email protected] ______________________________________________________________________________ FLORAL DEPARTMENT MARKETING E. Shaunn Alderman 6) How many types of fruit are shown on the LGS Specialty Sales ad? _______________________ [email protected] _______________________________________________________________________________ Send insertion orders, payments, press releases, photos, letters to the editor, etc., to PRODUCE BUSINESS, P.O. Box 810425 This issue was: J Personally addressed to me J Addressed to someone else Boca Raton, FL 33481-0425 PH: 561.994.1118 FAX: 561.994.1610 Name ______________________________ Position ______________________________ PRODUCE BUSINESS is published by Phoenix Media Network, Inc. James E. Prevor, Chairman of the Board Company __________________________________________________________________ P.O. Box 810425, Boca Raton, FL 33481-0425. Entire contents © Copyright 2014 Address ____________________________________________________________________ Phoenix Media Network, Inc. All rights reserved. Printed in the U.S.A. City _______________________________________________________________________ Publication Agreement No. 40047928 State _____________________________________ Zip _____________________________ Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: MAY QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425 4 PRODUCE BUSINESS • M A Y 2 0 1 4 Paramount Citrus_Ad 4/14/14 12:13 PM Page 1 Grapevine_Layout 1 4/30/14 3:34 PM Page 1 United Members And Key Lawmakers Meet On Top Industry Priorities By Ray Gilmer, vice president, issues management and communication (L-R) Chairman Frank Lucas (OK) of House Agriculture Rep. David Valadao (CA), [fifth from right] meets (L-R) Bill Brim, Lewis Taylor Farms, Sen. Saxby Committee; Michael Wootton