ASIA HOTSPRING INDUSTRY OVERVIEW HOTSPRINGS ASIA LEADS BY SIZE Asia is the fastest growing market Global Wellness Institute: Thermal/Mineral Springs Economy 2013 TOP HOTSPRING MARKETS China and Japan represent 51% of global industry revenues. Global Wellness Institute: Thermal/Mineral Springs Economy 2013 HOTSPRINGS IN ASIA • China • India • Indonesia • Japan Very little data • Korea available on most • Malaysia countries: data is • Myanmar incomplete, inconsistent • Philippines and/or unreliable • Singapore • Taiwan • Thailand • Vietnam JAPAN ONSEN AS PART OF CULTURE Nippon Onsen Research Institute latest statistics: • 3,088 hot spring districts • 27,367 springs and • 21,161 facilities. No. guests staying at hot spring lodges per year is around 128 million. hot spring ceremony in Kyushu Nippon Onsen Research Institute: “Data On Japan Hot Spring ” JAPAN HOT SPRING DEVELOPMENT v v Prehistoric Era Nara Era Kamakura Era Edo Period Heisei Period Rejuvenation Buddhist From buddhist Flourishing for Industry suffered after hard Activities to recreation medical effects due to economy. physical work Regulation SPA Natural Natural Products: Natural Onsen Ryokan Onsen Ryokan Onsen for for Facilities for specific Facilities relaxation general cuisine health cuisine conditions health Water Park Natural hotspring has always been core to Japanese hot spring industry JAPAN THREE MAIN TYPES OF ONSEN Day Onsen: mainly in big Local Public Onsen: Onsen Ryokan: cities with spa service, often settled in onsen Traditional lodges, often far like Day spa operation. district serving the away from cities, providing Ave. spend ~15-20 USD local residents, small food and accommodation. and cheap. Family and lovers are main Typically 3-5 USD. guest types. Some are free. Ave. spend per person per day is ~200 USD. JAPANESE ONSEN ‘PROFESSIONAL’ Every hot spring has its own “Onsen ID Card”, including information such as: ✓ Origin of the hotspring water ✓ Mineral composition ✓ Curative effects, e.g., Oosado onsen - chronic eye diseases ✓ pH, indicating different therapeutic effects ✓ E.g., Kusatsu-onsen pH 2.6: very helpful for skin disease, chronic gynaecopathia and hypertension; ✓ Hirugami-onsen pH 9.5: popular among girls for skin care. ✓ Temperature of the head spring: higher temperature can dissolve more active ions (?) ✓ Osmotic pressure: indicating mineral absorption. ✓ Contraindication and cautions HOTSPRING ONLY MARKET IS LIMITED JAPAN MODEL Nippon Onsen Research Institute statistics: • No. hot spring facilities & hotels declining • No. of hot spring hotel guests declining GWI Thermal/Mineral Springs Economy Study reveals: Hotspring businesses offering spa services can earn almost twice as much as springs without spa services. No. Hotspring Facilities Plus: not every country in Asia has Japan’s the extraordinary hot spring resources. So what is the rest of the market doing?... No. Hotspring Hotel Guests Nippon Onsen Research Institute: “Data On Japan Hot Spring ” CHINA HOTSPRING OVERVIEW More than 4,000 hot springs around China Hot spring tourism revenue is over 12 billion USD p.a.. No. of hot spring tourists increasing 20% p.a.. Map of Hot Springs in China Source: Chinese consulting firm JAPAN AND CHINA DIFFERENT MODELS JAPAN Predominantly natural hot springs; making full use of the water itself. ‘Pure’ and professional. Top two hot spring markets in Asia CHINA China is proliferating many types of hot springs with accommodation, spa services, food and entertain- ment. Multi-function and diverse. CHINA HOTSPRING DEVELOPMENT Feudal China Before Opening-up 1980s to late early 21st century Recently For a long period policy 20th century More elaborate Flourishing with of time, hot Coal miners or Embrace masses and private entertainment spring is royalty- government officials recreation soft wellness and multi- related use as sanatorium oriented oriented with Spa function hot springs Project: Huaqing Project: Liao Ning An Project: Zhuhai Project: Brilliant Hot Spring Shan Tang Gang Zi Hot Yu Hot Spring Chongqing and Project: Mission Spring Resort Banyan tree Li Hills Haikou; Xi'an Jiang Lehua Water Park ASIA TEN TYPES OF HOTSPRING 1. Natural Hotspring 2. Leisure Hotspring + TCM 3. Spa Hotspring 4. Rehabilitation Hotspring 5. Sauna Hotspring 6. Entertainment Hotspring 7. Conference & Exhibition Hotspring 8. Agriculture Hotspring 9. Real Estate Hotspring 10. Spiritual Hotspring TYPE ONE NATURAL HOT SPRING Self-flowing hot spring within its original landscape, including: seaside, forest, mountains, canyons, wet lands, bamboo forest, volcanoes. Emphasis on the relaxing and restorative benefits of nature. TYPE TWO LEISURE HOT SPRING + TCM Relaxation and leisure tourism for the mass market. TCM-related services added as a selling points: herb bath, wellness tea, ‘seasonal wellness buffet’, etc. Seldom any TCM expertise onsite. TYPE TWO LEISURE HOT SPRING + TCM Wellness hot spring with rose essential oil? TYPE THREE SPA HOT SPRING Spa resorts for high-end market. Tranquil ambience, 5-star service, and professional Spa service. Sometimes TCM added. e.g. Brilliant Resorts, Banyan Tree, Sheenjoy TYPE THREE SPA HOT SPRING The Banjaran, Malaysia TYPE FOUR REHABILITATION HOT SPRING More affordable, Asian-style sanatorium. Now targeted mainly to seniors. Basic body check, medical (usually traditional), recovery, physiotherapy and fitness. TYPE FIVE SAUNA HOT SPRING Urban model for business and family use. Traditional sauna centers adding more elaborate hot spring features. Also foot massage relaxation (with TVs). TYPE SIX ENTERTAINMENT HOT SPRING Hot Spring combine with entertainment facilities - to fill full the off peak season to increase resort revenue and business. Targeting families and groups. TYPE SIX ENTERTAINMENT HOT SPRING Now developing as full-on Theme Parks... TYPE SEVEN CONFERENCE HOT SPRING Hotspring resorts often have large conference & corporate entertainment facilities (eg: KTV), to balance the peak and low seasons in hot spring operation. TYPE EIGHT AGRICULTURE HOT SPRING Destinations that combine hot spring resources with eco-tourism – farms for fresh produce. (Land and water is often mineral-rich, resulting in better tasting produce). TYPE NINE REAL ESTATE HOT SPRING Wellness real estate is a popular trend in a struggling real estate market. Hot springs greatly add credibility and value to these developments. TYPE TEN SPIRITUAL Geological Survey of India identified 350 hot springs in India. Many hotsprings are valued for their religious significance. During religious occasions devotees come from far and wide to touch the waters as part of their rituals. ASIA TEN TYPES OF HOTSPRING Spiritual Hotpring ASIA TEN TYPES OF HOTSPRING Spiritual Hotpring ASIA TEN TYPES OF HOTSPRING Spiritual Hotpring .