2900 University Blvd. Ames, IA 50010 888-275-3125 workiva.com /workiva @workiva Workiva Inc. The leading cloud platform 2020 Annual Report for connected data, reporting, and compliance solutions. Copyright Information Copyright ©2021, Workiva Inc. All rights reserved. Workiva and workiva.com are registered trademarks of Workiva Inc. Workiva owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. Table of Contents Letter from the CEO 1 Workiva Cloud Platform 2 Fit-for-Purpose Solutions 3 Partner Ecosystem 3 An Unstoppable Culture 4 Board of Directors & Inside Executive Management Back Cover Workiva simplifies complex work for thousands of organizations worldwide. The Workiva platform is designed to solve business challenges at the intersection of data, process and people. Letter from the CEO Dear Fellow Stockholders — During what was an unimaginable and challenging year, the As we look to 2021, we are prioritizing three areas where Workiva team delivered strong revenue growth and record we see opportunities for growth: fit-for-purpose solutions, operating income and cash flow. Our values-based culture global expansion, and our partner ecosystem. sustained us as we remained strong and connected to each other and to our customers, even as our global teams First, fit-for-purpose solutions: Our idea- worked remotely for most of the year. to-incubation framework gives us a mix of discipline, speed, and agility. We will continue Throughout 2020, Workiva benefited from macro business to launch new solutions that solve specific trends, which included significant increases in cloud business problems and enable our customers to platform deployments, digital transformations, and remote realize value quickly. workplaces. We also benefited from the growing demand for RegTech and XBRL. Second, global expansion: We will continue to capitalize on demand from companies outside Our financial results reflect the broadening adoption of our North America that need to manage complex platform and fit-for-purpose solutions. We exceeded 20% datasets, reduce errors and risk, improve efficiency, growth in subscription and support revenue and generated and respond to regulatory requirements. record bookings. We saw broad-based demand for our solutions, with 77% of new solution and new logo bookings And third, partner ecosystem: Many of our more being generated outside our SEC and SEDAR offerings. than 200 advisory and technology partners are now creating new solutions and services on All of our customers are now on our next generation top of the Workiva platform. We look forward to platform, which is more open, scalable, intelligent, further expanding our partner ecosystem as we and intuitive. This company-wide initiative was a work together to deploy our platform throughout significant undertaking in 2020, and I would like to thank global enterprises. our employees for their dedication and hard work in achieving this important milestone. I’d also like to thank In closing, I’m very proud of the Workiva team. They quickly our customers for their commitment to Workiva and embraced the new working environment, drove rapid platform recognizing the value of our new platform. innovation, and delivered superior customer experiences to achieve record 2020 results for stockholders. We entered In the fourth quarter, we refreshed our branding to 2021 with strong momentum and a renewed, focused energy, complement our new winning aspiration: to be the world’s confident that the best is yet to come. leading platform for simplifying complex work. We think about complexity in three categories: data complexity, business process & workflow complexity, and end report complexity. We help our customers simplify these universal business and compliance challenges. Based on our initial conversations, our customers couldn’t agree more! Marty Vanderploeg We also strengthened our commitment to advancing our diversity, equity, and inclusion efforts through a variety of employee and company-wide initiatives that helped us become an even better place to work. In 2020, Workiva earned many awards, including being named a Top 100 Best Workplace by FORTUNE Magazine for the second year in a row, as well as being named a Great Place to Work in Technology, for Families, and for Millennials. 1 Workiva Cloud Platform Transform the way work gets done. In a world where data is everything and teams are everywhere, traditional software can’t keep up and the tools you need keep adding up—creating chaos that puts companies at risk for missed deadlines, bad intel, and steep fines. Workiva is the platform that’s open, intelligent, and intuitive, so customers can do their most complex work without manually having to go from system to system, software to software, or person to person. Your data, unified. Serious about security. Simplicity that scales. With the open Workiva platform, customers Workiva is secure enough to handle The more customers put into the Workiva can bring information from ERPs, CRMs, and government data, and we’ve got the platform, the more they get out. Bring in other systems of record into one place where FedRAMP Authority to Operate badge to additional teams and data sources, and work gets done. Pre-built connectors make it prove it. We’ve built in the data security organizations will be working with the same easy to tap into all customer sources. measures IT teams want: encrypted in set of data from trial balance to analysis to transmission and at rest, redundancies earnings call. and rigorous failover processes, SSO with Always connected. SAML and two-factor authentication, SCIM provisioning compatibility, Bring Your Own Change a data point at the source, and all Key (BYOK) management, and more. Anywhere, anytime. instances linked across hundreds, even In the office. At home. On the road. It doesn’t thousands of locations are updated and matter. With the right permissions, the right accurate in seconds. Trusted data. people can log in to the Workiva platform from anywhere and work side by side, cell by cell, Customers have a full audit trail into every at the same time. Plus, with date and value Self-driving work. activity in Workiva. That means complete translations, local currencies, and multi- visibility into where data came from, how Workiva learns as you go, so each report or language support, we literally mean anywhere. it changed over time, and who changed it. deck is easier than the last. Get intelligent, Mistakes have nowhere to hide. predictive suggestions for XBRL® tagging. Roll forward with last quarter’s figures pre- populated. Watch numbers and narrative adjust without lifting a finger. 2 Fit-for-Purpose Solutions Create and configure. Our new platform architecture enables Workiva to create and configure fit-for-purpose solutions as extensions of our platform and deliver them with high velocity. As part of our Idea-to-Commercialization process, we have a disciplined approach for tracking, developing, and releasing new solutions that are designed to have immediate, broad applicability for our customers. Customers use our solutions to help them simplify complex work for the following teams: Accounting Audit, Risk & Compliance Financial Planning & Analysis Statement of cash flows; Income Audit management; Board report creation; statements and balance sheets; SOX compliance; KPI and flash reporting; Board reports; SEC reporting; Annual Controls management; Budget and forecast reporting; and interim reporting; Management Enterprise risk management (ERM); Business unit and reporting; CAFRs; Budget books; Policies and procedures; OMB A-123 product line reporting; CFO decks; Global statutory reporting Management reporting Legal Financial Services Operational Teams Prospectus; Capital market transactions Shareholder reports; Operational reporting; (S-1, S-3, and S-4); CCAR; DFAST; RRP; Supply chain management; Proxy statements Actuarial memos; Human Resources Insurance statutory reporting Partner Ecosystem Workiva has over 200 global Expanded possibilities: and regional partners, including Customers can lean on our growing partner global consulting firms, systems network to find experts who can help with implementation, integration, and driving integrators, large and mid-sized business value. Our advisory and service independent software vendors, partners offer a wider range of domain and functional expertise that broadens our and implementation partners. platform’s capabilities and promotes Workiva as part of the digital transformation projects they drive for their customers. 3 An Unstoppable Culture Staying true to our values. Not even a year like 2020 could stop Workiva from advancing our business forward. By staying true to our values and culture, 2020 made us a stronger and more innovative team. That’s because we’ve built an unstoppable culture that puts employees first. Collaboration is the key to our success, and it ignites fresh ideas at all levels. Making Our Communities Stronger DE&I: Culture of Belonging Our unstoppable culture isn’t limited to the virtual walls of our Diversity, equity, and inclusion (DE&I) are pillars of our core values at organization — it extends to the global communities and causes that Workiva, and we are committed to fostering a culture of belonging where need our support. In 2020, Workiva and our employees stepped up every employee can grow personally and professionally. In 2020, Workiva and delivered our highest charitable contributions to date. Through took multiple