MEDIA PACK Brand/ Mission Country Hits Radio is the UK’s first country-music multimedia radio brand for 20-39-year olds. Our presenters are young, fun, bright and full of energy, just like the music we play. Broadcasting on digital radio across the UK playing today’s best country music, we make country accessible to everyone. Country Hits Radio won’t just play the biggest country hits – it will be the only radio brand in the UK to make and break them. Audience/ Listener TGI data tells us that some 8.7m people across the UK listen to country music – it’s probably the largest genre of music not to have its own UK radio station. Music is a passion for this audience with well over 60% saying that they couldn’t get through their day without it. They’re also twice as likely to be regular festivalgoers compared with the UK norm. Country Hits Radio listeners tune in for the music and the brand’s lifestyle, joining us in celebrating the exhilarating and fun experience of the latest country music hits, with some fun moments where we tip our hats to some of the greatest country hits of all time. Shows/ key opportunities With a playlist spanning Keith Urban, Thomas Rhett, Maren Morris, Florida Georgia Line, Dan + Shay and Carrie Underwood, Country Hits Radio will appeal to modern country-music lovers aged 25-44. Esteemed country music broadcaster Baylen Leonard (BBC Radio 2, BBC Radio 4) was the first voice on the station delivering his weekday show and bringing his passion and knowledge of country music to our listeners. At weekday drivetime we go direct to Nashville itself for the Ty Bentli Show, broadcasting the Number 1 breakfast show in the country-music capital for the UK’s ride home. We’re also home to singer-songwriter Una Healy (The Saturdays, The Voice of Ireland) who presents a weekend show. PLATFORMS Country Hits Radio will be part of the world where 20-39s experience their audio. You’ll find us online, on our mobile and tablet app, on smart speakers, and on UK Digital Radio. You can also follow us on Facebook, Twitter and Instagram. CONTACTS GROUP MANAGING DIRECTOR, HITS RADIO & GREATEST HITS RADIO NETWORKS Graham Bryce GROUP CONTENT DIRECTOR, HITS RADIO & GREATEST HITS RADIO NETWORKS Gary Stein.