Zurich, March 8, 2017 Cadillac shows Escala Concept and announces XT4 Crossover in Geneva • FLAGSHIP SEDAN CONCEPT SHOWCASES FUTURE DESIGN AND NEW TECHNOLOGIES OF THE U.S. PREMIUM BRAND • NEW XT4 CROSSOVER WILL BE LAUNCHED IN 2018 IN THE US Cadillac Europe Boulevard Lilienthal 6, • IT WILL FEATURE A NEW SERIES OF EFFICIENT AND POWERFUL CH-8152 Glattpark (Opfikon), Switzerland ENGINES With the European debut of the Escala Concept at the Geneva International Motor Show, Cadillac previews the design and technical ideas driving the next phase of Cadillac’s ongoing portfolio expansion. “As our brand expands, it will do so based on a strong foundation of product substance. The Escala Concept is indicative of that substance. It is the prototype for our ongoing product offensive, containing key aspects that will characterize our designs going forward”, said Johan de Nysschen, President, Cadillac. “Escala is a concept with two clear objectives,” de Nysschen continued. “First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium. Escala is designed to be both a chauffeured driven vehicle that you would also passionately want to drive yourself. It features an expansive liftback design emphasizing the car’s considerable scale and versatility. At 5347 mm in overall length, Escala is roughly 150 mm longer than today’s CT6. “This concept shares how Cadillac will bring forward a new experience that is uniquely American, and unmistakably Cadillac,” says Malcolm Ward, director of Cadillac Design’s exterior studio. “The interior is about precision and ingenuity in craftsmanship, and the artistic integration of technology. The Escala interior also foreshadows our design approach – carrying through the exterior themes of confidence, simplicity, and an economy of line work”, Ward emphasizes. The Escala Concept utilizes Cadillac’s new RWD-centric large premium car architecture, featuring one of the world’s most advanced body structures, which debuted on the new CT6. The weight-optimized mixed-material construction enables unprecedented agility and efficiency. Escala uses a new 4.2-liter twin-turbo V-8 engine, a prototype of a new powertrain in development for future Cadillac models. The advanced engine utilizes Active Fuel Management technology, enabling fuel-saving 4-cylinder operation. Cadillac Escala Concept Basic Specifications Model Escala Concept Body Style 4-door expressive flagship sedan, with lift-back rear opening Height 1455 mm Width 1948 mm Length 5347 mm Wheelbase 3228 mm Engine 4.2-liter Twin Turbo V8 with cylinder deactivation Announcement of new Premium Crossover XT4 Cadillac ‘s best selling model around the globe, the XT5, is the first in a growing family of premium crossovers. Johan de Nysschen announced at the Geneva motor show: “A new compact crossover called XT4 will debut in 2018 in the US and subsequently in Europe, with an entirely new series of efficient and powerful engines. Starting with the launch of XT4, a new Cadillac will be brought to market every six months, a total of five carlines in the space of two years.” Impressive sales growth Around the globe, 308,692 buyers opted for a new Cadillac last year. This equates to 11.1 percent growth compared to 2015 and marks the best result since 1986. In Europe, sales in 2016 even increased by 34.7 percent to nearly 800 cars sold. As in the past, the strongest markets were Germany, up by roughly 43 percent, and Switzerland by nearly 68 percent. The top-selling models in Europe were the Escalade Full-Size Luxury SUV and the new XT5 Crossover that replaced the popular SRX. ### 2 FOR MORE INFORMATION, please contact: René Kreis Head of Public Relations Cadillac & Chevrolet Performance Cars Europe Phone: +41 44 828 2504 Mobile/cell: +41 79 888 1448 [email protected] Gordon Müller Public Relations Manager Cadillac & Chevrolet Performance Cars Europe Telefon: +41 44 828 2163 Mobil: +41 79 888 5047 [email protected] ABOUT CADILLAC Cadillac has been a leading premium auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. Its European line-up includes the ATS sedan and coupe, the CTS upper mid-size sedan, the ATS-V and CTS-V high performance versions, the CT6 full-size premium sedan, the XT5 premium crossover and in addition the Escalade, a full-size premium SUV. More information on Cadillac can be found at www.media.cadillaceurope.com 3 .