WINTER 2003-04 VOLUME 3, NUMBER 1 Washington tate magazine features Washington’s Marine Highway 18 by Pat Caraher • photos by Laurence Chen Washington state ferries appear in a million CONTENTS tourists’ photos. But they are also a vital link in the state’s transportation system. Mike Thorne ’62 aims to keep them that way—in spite of budgetary woes. On Call 23 by Pat Caraher • photos by Shelly Hanks Student firefighters at Washington State University have a long tradition of protecting their campus. Boeing’s Mike Bair & the 7E7 26 by Bryan Corliss Wherever Boeing ends up building it, the 7E7 will be lighter, more fuel efficient, and more comfortable. It’s up to Mike Bair ’78 to get this new airplane off the ground. A Bug-Eat-Bug World 30 by Mary Aegerter • photos by Robert Hubner If you can put other insects to work eating the insects that are bothering you, everybody wins. Except the pests. NO GREEN CARDS REQUIRED STAN HOYT LED THE WAY TO 18 FRIENDLIER MANAGEMENT LAURENCE CHEN Putting on the Ritz 36 by Andrea Vogt • illustrations by David Wheeler The child of Swiss peasants, no one would have expected César Ritz to become the hotelier of kings. But then, who would have expected WSU to add American business management methods to the fine art of European hotellerie in the town where Ritz got his start? 23 Cover: Washington State Ferry. See story, page 18. Photograph by Laurence Chen. 30 Washington tate CONNECTING WASHINGTON STATE UNIVERSITY, THE STATE, AND THE WORLD magazine panoramas Letters 2 The Lure 4 Drug IDs 6 PERSPECTIVE: Blackouts FROM THE PRESIDENT: All for one, one for all 8 A new method for measuring heart risk 9 Beasley celebrates 30th anniversary 10 Tim Pavish, Alumni Relations director 11 ONE HOT LINK: New Deal at the library 12 13 A SENSE OF PLACE: Pacific Northwest sagebrush steppe SEASONS/SPORTS: Women’s soccer 14 16 Low prices bog down cranberry growers Long Beach cranberry chutney tracking the cougars DAVID WHEELER ILLUSTRATION DAVID CLASS NOTES • IN MEMORIAM 42 SHORTS On top at last Working to prevent another Chornobyl Benzel helped set state education reform in motion Is there life after basketball? Philip Phibbs’s legacy Niva, Cox named WSU regents 52 books, etc. 54 a thousand words photograph by Robert Hubner 55 WSU Foundation Annual Report 36 GARY L. PIPER GARY LETTERS Washington tate magazine VOLUME 3, NUMBER 1, WINTER 2003-04 WORLD WIDE WEB: washington-state-magazine.wsu.edu Editor, Tim Steury Senior Editor, Patrick J. Caraher ’62 Associate Editor, George Bedirian Art Director, Jo Savage ’70 Photographers, Shelly Hanks ’88, Robert Hubner Contributors WRITERS: Mary Aegerter, Eric Apalategui, Anjan Bose, Bryan Corliss ’82, Alison Emblidge, Tonie Fitzgerald, Megan Guido, Tina Hilding, Nella Letizia, Treva Lind, Jon Naito ’03, Lorraine Nelson ’95, V. Lane Rawlins, James Tinney, Andrea Vogt PHOTOGRAPHERS: Rajah Bose, Laurence Chen, Tonie Fitzgerald, Jeff T. Green, David James, Jerry McCollum, Michael O’Leary, Gary L. Piper, Terren Roloff, John Roskelley, Pemba Sherpa, Bill Wagner Cheese Power ILLUSTRATOR: David Wheeler As Cougars living on the East Coast, my President, Washington State University, V. Lane Rawlins wife, Lori, and I sometimes forget the fervor Associate Vice President, University Relations, Barbara B. Petura Executive Director, Alumni Relations and Washington State University for WSU that is a part of our heritage and Alumni Association, Tim Pavish ’80 which our fellow Virginians don’t quite LETTERS: Washington State Magazine invites letters on its content comprehend. We are very grateful to have or on topics related to the University. Letters for publication must recently survived hurricane Isabel be signed and may be edited for style, length, and clarity. Shorter letters are more likely to be published due to space limitations. unscathed—just a few leaves and branches Writers should include an address and daytime phone number. in the yard to pick up. The good news is that Send all correspondence to: Washington State Magazine we brought back three cans of Cougar Gold PO Box 641227 from our vacation last week that included a Pullman, WA 99164-1227 stop in Pullman, and even though we were E-MAIL: [email protected] FAX: 509-335-8734 without electricity for three and a half days, Washington State Magazine is published quarterly by Washington State University, PO Box 641227, Pullman, Washington our primary concern throughout the ordeal 99164-1227. Editorial offices are located at Washington State was keeping the cheese cool. We managed University, Information Technology Building, Room 2013, Pullman, Washington 99164-1227. to do so but had to sacrifice a frozen turkey in the process—we let the turkey thaw in Board of Regents, Washington State University ©2003. the freezer but kept it sitting on the cheese! Views expressed in Washington State Magazine are those of the authors and do not necessarily reflect official policy of Washington State First time a bird nested to keep the contents University. cool instead of warm. This, after hauling the Alternate formats will be made available upon request for persons precious cans all around eastern Washing- with disabilities. ton during vacation and making room in Washington State Magazine is pleased to acknowledge the generous people’s fridges to protect it. Now THAT is support of alumni and friends of WSU, including a major gift from the power of cheese! Phillip M. ’40 and June Lighty. Glenn Williams ’89 TO SEND THIS MAGAZINE: Washington State Magazine is distributed Williamsburg, Virginia free of charge to graduates, donors, faculty, and staff of Washing- ton State University. With a gift of $25 or more, you can have WSM sent to someone who is not currently on our mailing list. For details, go to http://washington-state-magazine.wsu.edu/send.html or contact Sherri Hemphill at 509-335-1686, [email protected] ADVERTISING: For information about advertising in Washington State Magazine, contact Syndi Ellison, advertising manager, at 509-335-7628, [email protected], or go to washington-state-magazine.wsu.edu CHANGED YOUR ADDRESS? Please send current address information to Sherri Hemphill, PO Box 641927, Pullman, WA 99164-1927, or e-mail [email protected], or call 509-335-1686. Thank you! 101317 2 WASHINGTON STATE MAGAZINE | WINTER 2003-04 Pacifist Rantings We found Tom Tiede’s article on journal- formed or very young can possibly not A faculty member I met at WSU 20 years ists’ coverage of wars both informative and know that. Moreover, there is no evidence ago made this wise observation: “The truth provocative. However, several of Tom’s that merely showing more of the dark shall make you free, but first it shall make additional editorial references were puzzling side—the blood and guts—of wars will deter you miserable.” Thank you for publishing at best and lacking in support. (Surely, he man’s evil instincts. Tom Tiede’s comments in your latest issue must know that these expressions of his per- (3) Tom refers to our country’s combat concerning warfare in general and our own sonal opinion would elicit quick responses experiences as “incessant enterprise,” as if country’s involvement in warfare in par- from his readers.) he believes these conflicts were avoid- ticular. Tiede’s hard-hitting comments offer (1) He labels recent U.S. actions “wars of able—or even unnecessary—or worse yet, a respite from the narrow and unreflective revenge” without including any factual implies that the United States somehow reporting offered by most modern media. basis to back up this statement. This cer- revels in them. Looking misery in the face hurts, but other- tainly does not fairly characterize America’s These biased opinions are presented wise how can we hope to overcome its actions against tyrants around the world. without any proof whatever, thus seeming causes? (2) He states that the “sanitizing of war- to violate Tiede’s own goal to “get the story, Phillip N. Venditti, Ph.D. American Culture & Language Institute fare contributes to . forces that perpetuate the whole story, and nothing but the story.” Wenatchee, Washington warfare, one of which is public delusion.” Of course, Tom Tiede has a perfect right to This assertion rests upon the unwarranted state any comments or opinions he wants to, assumption that wars can be reduced, or but in so doing here, he seems to be laying I found it very disappointing that you perhaps evaded, if U.S. (and other coun- much of the blame for the evils of current would choose to publish Tom Tiede’s anti- tries’) citizens receive the full stark pictures wars on the United States—definitely a huge military diatribe in the Fall 2003 Washing- of war. stretch. Thankfully, the vast majority of our ton State Magazine. That type of insult to the War is absolute hell and has always been citizens do not share this view. many of us who have served with great sac- among the worst examples of man’s inhu- Gordon Pilcher ’49 General Studies, rifice and conviction in the defense of our manity to man. No one but the totally unin- ’51 M.A. Econ. country is reprehensible. Emotional, poorly Mountain View, California justified pacifist rantings certainly deserve to be printed in Salon or the New York Times, but not in a fine university publication that receives support from alums like me. Please dispense with the inflammatory radical political discourse that this article represents and stick with the many unique- to-WSU articles that alumni truly enjoy reading. Henry B. Lampe ’71 Bus. Adm. Southlake, Texas WASHINGTON STATE MAGAZINE | WINTER 2003-04 3 PANORAMAS THE LURE by Andrea Vogt • photography by Robert Hubner The stakes are high for universities across the country in competition for students.