Exeter & East Devon Growth Point & City Centre regeneration Karime Hassan, Chief Executive & Growth Director, Exeter City Council Our Journey from a county town to a knowledge based city The need for Princesshay Out of town shopping proposals of the late 1980’s City Centres first – 1993 onwards Exeter’s response ‘Choosing’ the Princesshay area for regeneration Would it be viable? Exeter City Centre before redevelopment of Princesshay Western Way High Street/Queen Street Princesshay Princesshay Scheme Content Partnership with Land Securities 530,000 ft2 mixed-use scheme including: 130,000 ft2 Debenhams anchor store 6 MSU’s - 107,000 ft2 60 new shops - 200,000 ft2 122 city centre apartments Restaurants and cafes extensive public realm/ landscape improvements Exeter City Centre – Princesshay 2007 New Retail Model emerging Flagship Store Full range [Largest, most appropriate for market] Smaller stores [satellite locations] Complimented by Transactional internet sites Benefits to retailers Reduces cost of stores: less rents rates, staff, operating costs, delivery costs and less risk of cannibalising sales Since recession . Internet has brought structural change for retailers . Developments will be demand led; retailers will be far more selective . UK representation in top 50 locations . Deliver appropriate scale . Right time, right size, right location . Priority is to manage and mitigate risk . Greater reliance on sustainable mix of uses: retail, leisure, restaurants, cinema. …We have to create an experience Guildhall Redevelopment of bus & coach station site 2017 The Crown Estate & TIA Henderson St Sidwell’s Point, redevelopment of Bus & Coach Station Exeter City Council Urban Design for Successful Cities: Alexandros Washburn at TEDx Planning to meet Exeter’s long term housing and employment need 1991 - Initial concept 1996 - Devon Structure Plan 2006 - East Devon Local Plan 15,000 objections 2010 - OPP for 2,900 homes 2011 - RMs for 1,120 homes 2012 - Successful launch First residents move in 2015 - 1,000 occupations (Summer 2015) Town Council elections Live applications for 4,000+ homes Key Ingredients : the hard stuff • Shared vision • Plan led growth, development and strategies • Clear commitment to a growth strategy (growth point 30% uplift) • Partnership working (meaningful collaboration) • Governance arrangements & Resources • Give up some control for greater influence • Focus on addressing barriers to growth • Enabling culture essential …own the problems • De-risk projects to secure investment : Front funding big ticket items, requires private sector like approach to development • Blending of funding requires leaders to act as municipal entrepreneurs • Working with regional partners and government - doing what we say we will do..