BUSINESS FINLAND Boosting Export with Packaging Image: Simon Migaj SimonImage: Boosting Export with Packaging Image: NeonbrandImage: For who? How? Training program for Finnish food export companies The program will be tailored according to the wishes and needs of For those who wish to expand their knowhow on packaging the participating companies. The training will be interactive and practical Why? The trainers are domestic and international experts in packaging The program aims to support the path business - From raw material supplier to international brand player - From follower to forerunner, from well established safe When? products to value added products with clever insights 3-5/2020. Registration is open now! - From mainstream to premium winning products Cost Module 1 free of charge, next modules 750€/module/person. Next persons from same organisation -50% Boosting Export with Packaging, Module 1: Get the Corner Stones – Benefit from the Basics Image: Jakub Kabusnak JakubImage: 05.-06.03.2020 Get the Corner Stones – Benefit from the Basics Thu 05.03.2020 Fri 06.03.2020 9:00 Esa Wrang, Food from Finland: Welcome to Boosting Export with 9:00 Uwe Melichar, Faktor Design: What does fit for purpose mean? Packaging 9:45 Uwe Melichar: Workshop material and structural fit for online vs 9: 10 Virpi Korhonen, Sense N Insight: Consumer value and trends in brick and mortar packaging 10: 15 Coffee break 10: 15 Coffee break 10:30 Uwe Melichar: Modularity to fit logistics and retail shelves 10:30 Eero Seppälä, Sense N Insight /Outi Oravainen, Design 11:30 Tomi Havia, Adara: Optimal product display Company: Workshop – What does the material and structural choice 12:00 lunch break communicate? Including Fennopromo‘s Marketwise pack showcase. 12:30 Antti Isokangas, Makery: Finding new product opportunities 11:30 Hanna Koivula, University of Helsinki: Packaging material with Global Data requirements of value added food packaging for export markets 13:30 Ari-Veli Starcke, Starcke: Possibilities of intelligent packaging 12:00 lunch break 14:00 Coffee break 12:30 Hanna Koivula / Leena Kauppi, LK Consulting: Packaging material 14:15 Ari-Veli Stacke: Protecting product integrity with RFID requirements for value added food packaging for export market technology 14:00 Coffee break 14:45 Jani Kaulo, Kolster: Intellectual property protection 14:15 Juha-Matti Katajajuuri, LUKE: Environmental performance of 15:15 Niina Tanskanen, Joutsenmerkki: Eco labels packaging 15:30 Marjo Särkkä-Tirkkonen, University of Helsinki: EU Geographic 14:45 Camilla Wiik, Griffin and Manuel Ramos, Reclay: What you need Indication Labelling to know about packaging recyclability 15:45 Anni-Mari Syväniemi, Hyvää Suomesta: Benefits of certification 15:00 Sanna Kiuru / Mia Berlin / Katja Pethman, Ruokavirasto: Must- 16: End of Day 2 haves in terms of product declaration and export requirements for food in key market 16: End of Day 1 Module 1, 05.-06.03.2020 Coaches Module 1 Virpi Korhonen Eero Seppälä Outi Oravainen Hanna Koivula Leena Kauppi Sense N Insight Sense N Insight Design Company Univ of Helsinki LK Consultants Uwe Melichar Jani Kaulo Mia Berlin, Sanna Kiuru, Juha-Matti Katajajuuri Ari-Veli Starcke Factor Partners Kolster Katja Pethman Luke Starcke Ruokavirasto BUSINESS FINLAND | | Boosting Export with Packaging PROFILE: Virpi Korhonen is a researcher with 25 years of experience in research on consumer attitudes, preferences and perceptions of packaging Please insert your profile pciture here materials and technologies. Her research topics have covered consumers’ packaging attitudes and perceptions, consumer acceptance of active and intelligent packaging technologies, the role of packaging in online grocery shopping, and most recently, the concept of packaging value and how it is constructed. Currently, she works for her own consulting and research company in Finland providing consumer SPEAKER: testing services under Sense N Insight research concept. Virpi Korhonen, Co-founder Sense N Insight Vantaa, Finland EXPERTISE: Packaging consumer testing [email protected] Mobile: +358400697973 www.senseninsight.com; BUSINESS FINLAND | | Boosting Export with Packaging PROFILE: Eero has nearly 20 years´ experience in packaging business. He is Please insert your profile pciture here specialized in packaging materials, printing and pre-press as well as packaging research. He started his packaging related career by working for packaging material provider/converter. In this job he worked together with numerous international customers including brand owners, design agencies and SPEAKER: packaging producers. During the years he got a lot of know-how from Eero Seppälä, Marketing and Sales different kind of packaging technologies and packaging materials as well Sense N Insight as package design related issues. Vantaa, Finland EXPERTISE: Later on he expanded his expertise by joining a company called Best Packaging & brand research, Before UX Research Ltd, which is a part of leading Finnish package packaging materials, printing, prepress research concept called Sense N Insight. [email protected] Mobile: +358 50 563 1197 www.senseninsight.com BUSINESS FINLAND | | Boosting Export with Packaging PROFILE: DesignCompany is an innovative and experienced packaging design studio, specializing in packaging solutions and related productization and branding. Our strength lies in controlling the entire productization process from concepts to final products. We are experts in both design and packaging: the potential of materials and printing methods, SPEAKER: ecological solutions, the requirements of logistics and the production Outi Oravainen / Designer chain, the cost structure – not forgetting the consumer's wishes and DesignCompany Helsinki, Finland needs. EXPERTISE: Packaging & brand design [email protected] Mobile: +358 40 809 1661 www.designcompany.fi BUSINESS FINLAND | | Boosting Export with Packaging PROFILE: Hanna Koivula is a university lecturer in packaging technology at the department of Food and Nutrition, University of Helsinki. She obtained Please insert your profile pciture here her doctoral degree in Chemical Engineering from Åbo Akademi University (Turku/Åbo, Finland) in 2012. She has lived in Finland, state of Maine in USA and in Canada. The research topics in her career have revolved around food, material sciences, coatings and printing inks, surface interactions, transfer phenomena and their complex applications requiring collaboration between many fields of science. SPEAKER: Hanna Koivula, D.Sc. (Tech.) She collaborates with the Finnish Packaging Association on professional University of Helsinki training by providing lectures and guidance. She is a member of the Helsinki, Finland Finnish Packaging Guild council. Hanna firmly believes on making an impact with packaging, and finding EXPERTISE: e.g. Food Packaging & Material solutions to problems by working together! interactions [email protected] Mobile: +358 50 416 0548 https://researchportal.helsinki.fi/en/per sons/hanna-koivula BUSINESS FINLAND | | Boosting Export with Packaging PROFILE: Leena Kauppi has over 35 years‘ experience in packaging raw material and packaging industries. The first half of her career she worked in Please insert your profile pciture here export trade of the Finnish paperboard industry, holding top executive positions covering global sales responsibilities of a number of board mills, producing fiber raw-materials for primary and secondary packaging. The intensive work she did with the packaging producers and international brand owners, was the basis for product development and sales. SPEAKER: The second half of her career brought also polymers and biopolymers Leena Kauppi, CEO into her product expertize. This was carried out by sole representations LK Consultants Oy Helsinki, Finland and intensive co-operation with several international producers, through her own companies. As an entrepreneur, she has been EXPERTISE: passionately working and supporting the whole packaging value chain Packaging value chain & Raw in developing new packaging solutions that would meet the demands materials of the constantly changing business environment. The deep insight and [email protected] vast network within the industry give her a wide perspective and Mobile: +358 50 368 4004 understanding of the current and future challenges the packaging www.lkconsultants.fi industry cluster is facing. BUSINESS FINLAND | | Boosting Export with Packaging • Scientific Life cycle and environmental footprint assessment of food products and their packaging • Role of Packaging, protecting the product and thus minimising Please insert your profile pciture here unnecessary environmental impacts of food waste related food production • Food waste monitoring • Key research scientist in STN funded strategic PackageHeroes project • Carbon and environmental impact assessment of alternative food packaging SPEAKER: Senior Scientist, Senior Customer • In the planning phase: Holistic environmental performance Manager assessment of different food packaging, one single score to present Luke (Luonnonvarakeskus) Helsinki, Finland and communicate information to consumers EXPERTISE: Environmental footprint and life cycle assessment of food products and packaging, sustainability [email protected] Mobile: +358 50 3599 772 https://www.linkedin.com/in/juha-matti- katajajuuri-90b942/ BUSINESS FINLAND | | Boosting Export with Packaging PROFILE: Camilla has extensive experience in recycling