For further information contact the Bradford City of Film Project Team on Tel: +44 (0) 1274 431015 or 432179 Email: [email protected] www.bradford-city-of-film.com 8 0 0 2 Pace plc is a member of the Board for Bradford City of Film. Part of Pace’s contribution to the project has been its time and expertise in creating the t s design and co-coordinating the production of this literature. u Vision On g u Pace is a world-leading technology developer for the digital TV industries, and its international headquarters are based in Saltaire, Bradford. A Bradford City of Film - 2020 Vision 02 Bradford College student practising Bradford City of Film – 2020 Vision Contents her 3D Stereoscopic filming skills Bradford City of Film - Road Map 16 Bradford City of Film is an ambitious project using the popularity and accessibility of film to everybody, whatever Bradford City of Film - Structure and Organisation 26 their age and background, as a means of creating a unique sense of place for Bradford and addressing a wide range of Action Plan 29 issues, including education and skills, cultural and economic Annex - Board Member Profiles 36 participation and civic pride. It has the full commitment of City of Bradford Metropolitan District Council. Tony Reeves, Chief Executive, Bradford Council The National Media Museum is hugely supportive of Bradford City of Film as a key partner. The Museum already provides major international film festivals and world class cinemas, as well as providing a learning environment for film and media skills. And, in future, we are hoping to create a film heritage gallery to display our extensive cinematography collection. Working within the context of an international City of Film will enable us to make Bradford an even more important film centre on the world stage with benefits for film makers, film goers and film students. Colin Philpott, Director, National Media Museum Bradford City of Film is at the heart of bringing together and ensuring the full potential of projects in film and moving image in the Bradford District and beyond - making Bradford an exciting city in which to live and make great films, and a place of opportunity to benefit not only Bradford but the wider Yorkshire region. Sally Joynson, Chief Executive, Screen Yorkshire 02 Our Manifesto and Principles City of Film must now reinforce these foundations, building Schematic plan showing some of the main networks of City of Film the festivals and effectively co-ordinating the city’s film By 2020, the overall vision for City of Film will be fully related interests and activities. Ultimately, film interests will operational and the project will have delivered major be co-ordinated within a physical centre and infrastructure. economic, social and cultural benefits. This will take time and Yorkshire This could be part of Lightwave, the joint media industry, Tourist commitment from key partners as well as City of Film itself. Board Screen learning and heritage facility scheduled to be built in Yorkshire Yorkshire Culture Our vision is that by then the UNESCO designation will have Bradford in the near future. been achieved, widely celebrated and seen to have been just In the meantime, the focus of City of Film is on establishing a Schools Gaming Foyer the first phase of a wider programme using film and Festivals Media Education Centre Studios more formalised organisation that has the power, influence Bradford Further associated industries as a major tool for regeneration, Collections Galleries and resources to develop detailed strategy and Education cultural development and social inclusion. Support Attracting Media implementation activity. National for Visitors Literacy WOW Media Production Academy To achieve this there will be a fully established network of Friends Museum The important factors for building profile and further capacity of Film partners, organisations and businesses working together at include development of the festivals (in terms of their global varying levels, so that film and digital industries are widely Cinemas importance and ability to attract major names and talent), inc IMAX Coordination embedded in the local economy and community awareness. Bradford co-ordination and promotion of existing film activities and The main networks of City of Film are shown in the Council development of the city’s offer to film makers, as well as accompanying diagram which identifies City of Film as the City of Film promotion of locations and facilities. City of Film’s activities central focus and point from which the overall strategy will in this area will include: be co-ordinated and many initiatives led. Strategic Lead Support Library • a regular, formal programme of talent exchanges with Continuing Agencies The City of Film Road Map and Action Plan have been Education other major international film centres Media developed through a process of consultation and research Companies Audience Business • truly international festivals that show exciting and University Velocity Lightwave carried out with diverse partner organisations. As City of Film School of Building Networks innovative films and are established as key film industry Informatics grows and gains momentum, a greater range of partners will Fabric marketplaces Advanced come on board, facilitating greater diversity of participation Skillset Digital Digital Media Technical Institute Yorkshire and ideas and an increase in the project’s scope and impact. • a focus for enquiries, cluster support, audience Skillset Academy Industries BMedia Forward development, heritage and learning As highlighted in the action plan at the end of this document, we have already identified over 35 planned activities around • establishing Bradford as a regularly utilised centre of film 10 themes: establishing the organisation, growing audiences, and media locations and for inward investing productions film and engage in cultural activities. We will ultimately • promotion of, and access to, film through local employers, screening opportunities, film festival development, business • a film-friendly facilities agreement co-ordinating newly create a virtuous circle where Bradford has the most communities, the university, colleges and schools development, economic benefit, skills development, media improved hotels and hospitality across the city. discerning audiences in the UK and the best opportunities to initiatives literacy, film heritage, and internationalism – and more see and learn about film. By 2020 we expect to demonstrate: will follow. Bradford – best film audiences in UK • a co-ordinated tourism offer presenting Bradford as a • participation levels (per head of population) for film in major destination for film related tourism and visitors. Bradford already has an unusually wide range of Bradford outperforming those of any other city in the UK. This will include packages for film making, appreciation Bradford – City of Film Heritage opportunities to access cultural venues and film through the This will be stimulated by provision of attractive and learning co-ordinated by the university, the NMeM and Celebration NMeM. It also has major film locations and places of film opportunities to see films and the promotion of a wide and local businesses. The success of the National Media Museum (NMeM), the related interest. There is space, however, to develop the city’s range of accessible films extent of Bradford’s current film and media offer and its capability with regards to mainstream cinema provision. tremendous film history and heritage (documented in City Through City of Film, there is the intent to provide more • new screening options for the city and a variety of of Film - History and Heritage), mean that Bradford can opportunities to access film than are available anywhere else innovative outlets for mass market and niche content reasonably claim to be the UK’s premier city of film heritage in the UK. New audiences, irrespective of age, ethnic including new platforms, exhibition formats and outlets and celebration. background, education or wealth, will be encouraged to see for user-generated content 03 04 Drivers supporting regeneration through City of Film in the Bradford District. Bradford – City of digital media innovation DRIVERS FOR THE CITY OF FILM CITY OF FILM Through the university and its spin-out companies, as well There is a commitment to raise educational achievements in Bradford. City of • Support media literacy in Bradford’s schools as the success of Pace plc and others, Bradford is rapidly Film will help by encouraging the use of innovative approaches to engage • Introduce young people to film and media emerging as a city of digital media innovation. This status is wider sections of the community. further enhanced through industry events that support Local partners see City of Film as a way to get greater numbers of people • Introduce new audiences to film innovation in new media and technology platforms as well as involved in cultural and social activities – driving a culturally active and • Offer greater choice of screening opportunities aware population. traditional film and media. These events currently include the • Empower people to make their own content Bradford Animation Festival and Industry Weekends and may extend to others. Bradford can develop to become a centre Bradford has a significant history and heritage relating to film and media • Wider marketing of Bradford’s film history/heritage for digital media innovation for use in the film industry itself which, along