Faculty BFM Business Finance Marketing Study Programs IB (INTERNATIONAL BUSINESS), IFMC, and CE /MKT (MARKETING) SUBJECT CHOICE FORM – Spring SEMESTER 2021, Feb 2021-June 2021 Student name:……………………………………………….………………… Student number:………………………………. Home address:…………………………………………………………………….……City: ……………………………………..……… Country:………..………………………………………………….. e-mail:……………………………………………………….……... Home University:………………………………………………….. Phone / Mobile:………………………………………………. After selecting your courses, please complete and SIGN the registration form. The BFM (Business Finance & Marketing) Faculty has several Studies (Study Programs); in the spring 2021 semester two of these (CE/MKT and IB) have an overall offering of about 130 ECTS (European Credit Transfer System) for exchange students. The first table below refers to the CE/MKT (Major in Marketing). The other tables (table 2 and on) are offered by the IB (International Business) program. The courses offered in the marketing semester (table 1) add up to a total of 34 ECTS. The courses written in italics are electives and only offered in Block 4. The number of places in these electives is limited but combined with the courses offered in Block 3 should lead to 30 ECTS. NB: The modules of this table cannot be combined with courses/minors offered at IB or IFMC due to conflicting schedules. TABLE 1: Code: CE EXCH Year 3 Spring Semester (February-July) CE-MKT Module Assessment Type ECTS Offered in Block Export Plan Group assignment and oral exam 3 3 Export Marketing Written exam 3 3-4 Intercultural Management Written exam 2 3 Financial Management Written exam 3 4 Business Communication (English) Assignments and written exam 4 3-4 World Issues Individual paper& group assignment 1 3 City Marketing (elective) Assignment and written exam 3 3 The Hero’s Journey (Elective) Group Assignment 3 4 Social Media Analytics (SMA) Assignments 2 3 Marketing Models & Cases Group assignment 3 3-4 SMEs in Europe (Elective) * Group assignment and written exam 3 4 Inclusive entrepreneurship (Elective)** Group assignment 3 4 Psychology of Advertising (Elective) Assignment and written exam 3 4 * This course includes an excursion to Brussels. The costs for this excursion will not exceed 100 Euro. ** This course includes an excursion to Romania. The costs will be announced later. 7/17/2020 The following tables give an overview of the modules and minors will be offered in International Business (IB) in the second semester (starting Feb. 2020). Minors contain several modules, specified under YR 3 in Table 5. Legend: A is for first block (Feb - April); B is for second block (April - June); AB: whole semester TABLE 2: IB Year 1 Block Module Course Code ECTS Class / lecturer A Statistics I IB-P112-18 3 B Economics IB-P108-19 3 AB International Business LAW / Ethics IB-P109-19 6 A Finance I IB-P118-19 3 AB Operations & Sales IB-P111-19 6 AB Business English Communication: Public IB-P110-20 3 Speaking for business AB Integrated Project 2: Business Plan IB-P115-19 6 TABLE 3: IB Year 2 RP: Regular Program; TYP: Three Year Program *conditional on a basic course in the subject/area having been completed Module Course Code Credits Class / lecturer AB Marketing & Sales* IB-S226-19 6 A Thinking in Action II: IB-S227-19 3 Argumentation/Debate * B Management of Information IB-S228-19 3 B Finance II* IB-S229-19 3 AB People & Organization 2 - IB-S230-19 6 Change through People Table IB TYP YR2 3b B Financial Statement Analysis 3 A Global Marketing Management 3 This module is offered for exchange students AB Survival Dutch for Business exchange IBMS-DBCFES-15 3 students 7/17/2020 TABLE 5: MINORS 1 AB Minor Branding & Trends in Marketing BM-6, Strategic Brand Management : 4 ects; IBMS-K100-15 IBMS-K102-15 SBA-6 Strategic Brand Audit: 3 ects; IBMS-K000-15 TiM-6 Trends in Marketing: 5 ects; IBMS-K101-15 GLCA-6, Guest lectures and Case assignments: 3 ects 15 ** 2 B Minor Business in Asia Asia: Political Economy of Growth: 6 ects B Asia: Business, Communication & Management: 6ects B CBP-6 Essay Business in Asia: (wk7-12); 3 ects B 15** 4 AB Minor Sustainable Business all parts can be taken separately, except Essay SUSB.INTR-5, Introduction to Sustainable Business: 3 ects; A IBMS-K701-15 IBMS-K700-15 PB&E-5, Politics, Business and Environment: 4 ects; A IBMS-K702-15 CSR&GSC-5, CSR and Global Supply Chains: 3 ects; A IBMS-K703-15 GUEST SUSB-5, Cradle to Cradle and Guest lectures: 2 ects; AB IBMS-K704-15 SUSBESS-5, SUSB Essay: 3 ects; A 15** **!! Each of these minors has underlying modules (see details), and as there can be commonality, Minors will only be offered if there is enough enrolment. In the past years most minors were offered. 7/17/2020 *** Transcripts will be sent to your home university in the last week of July 2021. Student’s signature. Name:………………………………………..Signature: ……………………… Date……………………………………. Sending Institution: Faculty: Name:……………………………………. Signature:…………………………… 7/17/2020 IB-S226-19 - Marketing & Sales Cluster: IB Year 2 Period: Semester 2 Credits: 6 Content of the module Brief abstract: This module is exclusively designed for the students who have chosen “Marketing & Sales” specialization for the 3rd. year IB study. Building on the knowledge and competences students gained in the first two years, this module aims to prepare the students for specialized job opportunities in Marketing and Sales area in the contemporary international business environment. It provides participants with the specialized knowledge and skills in 5 areas: - B2C Marketing - B2B Marketing - Innovation Marketing - Digital Marketing Tools - Sales Techniques. Special attention will be given to services and customer experience elements as well. After successfully completing this course, the students should be able to contribute to business creation cycle as a marketing and sales professional, since it provides them with the capabilities to apply the knowledge and skills in an integrated way at both strategic and tactical levels in order to create strong customer value and exceed competition. It's strongly advised for students to participate all lectures and workshops in the 7 weeks, in order to be successful in this module. Due to the wide range of subjects, the lecture materials will be tailor-made specifically by various lecturers. They will consist of different learning activities to ensure knowledge and skills are practiced. Therefore, class participation is critical to reach the learning goals. Key words (max. 10 words): - B2C Marketing - B2B Marketing - Innovation Marketing - Digital Marketing Tools - Sales Techniques - Services - Customer Experience - Marketing Plan Learning objective Programme learning outcomes/ End qualifications per programme: TWM15 Develop a well-founded marketing plan to support the creation of value for international customers (level 3) TWM17 Incorporate developments of the digital landscape in a marketing strategy (level 3) TWM16 Use appropriate sales techniques in support of durable customer relationships (level 3) Module Learning Outcomes: MLO 1: Create a well-founded Marketing Plan independently for an international company that integrates both B2B and B2C elements of its business to win in the complex and dynamic international marketing environment. Key elements are: (level 3) - Applying advanced and relevant modern marketing tools in the business environment appropriately. (level 3) - Generating innovative value proposition that is impactful, feasible and addresses relevant customer insight. (level 3) - Discriminating the marketing strategy and approach in B2B and B2C elements appropriately based on the different market environment, customer needs and behaviors. (level 3) MLO 2: Apply contemporary digital marketing tools in the full customer journey to maximize the marketing performance. (level 3) MLO 3: Deliver effective sales pitch (presentation) leading to a successful sales outcome and positive customer relationship, by applying sales techniques in a given international sales situation. (level 3) MLO 4: Integrate Ethical and Social Responsibility thinking explicitly in the marketing practice. (level 3) Brief description linked to WIN areas: - World citizenship: International class environment - Internationalization: International perspective and employability skills are introduced - Investigative attitude: Critical and creative application are introduced - Network: Group work during in-class exercises - Personal development: DLS - Professional field: International and strategic perspective and international examples are introduced - Lectorate: NA Education form Amount of study workload (in hours): 420 hours Contact hours: 86 hours Self-study hours: 82 hours Teaching and learning strategy: Lectures, Workshops, Seminars, Class Exercises, Self-Study, Home Assignments Attendance regulation: Strongly Advised Possible entry requirements Entry requirements: Marketing Fundamentals YR1; Operation & Sales YR1; Advanced Marketing & Sales YR 2 Examination Test form(s) - Partial Assessment: Written Exam 1: Sales Portfolio - Sales Pitch (WK14) Written Exam 2: Assignments Portfolio - Digital Marketing Tools (WK 23/24) Written Exam 3: Written Assignment - Marketing Case (WK 23/24) Part tests with weighting factor: Exam 1: - 30% Exam 2: - 30% Exam 3: - 40% Others: - 5.5 pts minimum, compensation NOT possible - Resit Written Exam 1: Week 18 - Resit Written Exam 2: Week 34 - Resit Written Exam 3: Week 34 Literature Required literature: (To be further confirmed) Sales: Sales Techniques (Briefcase Books Series), 1st Edition, Bill Brooks,