BRADFORD BRADFORD CITY CITY The BusinessThe Business We believe that the football club is a major beacon within the City of Bradford. The club, both on and off the field have seen major strides forward over the last 6 years. Details within this document will highlight just how far we have come over a short period of time and the upward trend we, as a club are currently enjoying. We believe that we offer a great vehicle for your company and detailed within this presentation are the reasons why we, as a club, should be at the forefront of any sporting relationship you as a business are considering. There is a real desire to succeed – it’s exciting times ahead for the club. We believe – so should you ! BRADFORD CITY The Bantams Trailblazers in affordable football The Bantams Way We are at the forefront in the quest to offer affordable football so Bradford City Academy strive to produce playing talent that will we’re making it more accessible. The 25% decrease in the cost of the feed the first team in future years. The club have looked to adult season ticket has seen a 100% increase in demand. We see actively reach out to Bradford schools and junior football teams ourselves as the flag bearers of this pioneering initiative. in our bid to find Tomorrow’s Next Big Thing Today. WIGANAccessibility ThatWARRIORS Will Blow You Away Modern day BCFC Legends Our accessibility makes us unique within the game. Our players and Stuart McCall | Benito Carbone | Peter Beagrie | Bobby staff share a genuine interest and desire to engage with our partners, fans and the community. This is an engrained trait, based on our strong Campbell | Gary Walsh | Dean Saunders | Dean Windass | morals and beliefs. John Hendrie | David Wetherall + Many more A Truly Unique Approach With a decorated history dating back to 1903 and seen as one of the most highly recognisable Football League clubs, we’ve identified an exciting opportunity to be an innovative challenger within professional football, re-imaging the traditional take on commercial partnerships. We will achieve this through our dynamic approach, our willingness to try anything and our philosophy of ‘an open door’ for our partners. We believe this will deliver meaningful commercial partnerships. With that we are looking for partners who share our values and approach. We tailor packages to help you meet your objectives, whether through sponsorship, CSR programmes or engagement Fan funding raised over BRADFORD CITY 691,124 through watched Bradford City at league £152,000 The Fans games during 2016/17 season various supporter rewards aimed at renovating the existing changing rooms and Junior purchasing a new scoreboard Bantams Membership has 36,000 443,185 increased year on year Average corporate 21,220 since formation Bradford City fans travelled guests per game Fans watched Bradford City at to Wembley to support the The Northern Commercial Highest home attendance: team in the Capital One Stadium for the 16/17 Season Bradford City vs Peterborough Bar upgrade 230 Cup final vs Swansea – 6,000 at the Northern Commercials Season Tickets Stadium Valley Parade turning one end into a sea fans attended a sold out FA 1,200 of claret and amber Cup tie at Chelsea. 14,800+ Contributing to the biggest Age / Gender Split FA Cup upset in history Season ticket holders 71% 5000 Of season ticket holders are 4000 704 659 from the BD post code 1078 3000 572 2000 393 3585 3464 2978 2746 Male 80.7% : Female 19.3% 1000 2012 57 Gender split 0 272 0-14 15-30 31-45 46-60 61-75 75 - MALE FEMALE BRADFORD CITY Media Exposure Total Media Value (Seasons 13/14, 14/15, 15/16, 16/17 March) The figures show the accumulate media value figure for television, on-line and press coverage for the relevant shirt sponsorship position. Bradford City – League 1 Source: KANTAR MEDIA SHIRT SPONSOR 13/14 14/15 15/16 16/17 (March) Shirt Front £439,744 £1,723,714 £302,435 £245,490 Shirt Back £749 £91,347 £2,563 £15,695 Bradford City receive full match radio commentary for both home and away games. Current statistics indicate around 19,000 listeners during 14:00 – 18:00 on a Saturday Source: Pulse1 BRADFORD CITY Media Exposure Bradford City SKY Sports / Channel 5 - viewing figures over the last two seasons. Live 2016/17 Highlights 2016/17 Average Audience Average Audience Date Channel Game (individuals - ages 4+) (individuals - ages 4+) 20/05/2017 SS1 Bradford City Vs. Millwall 574,000 Cumulative 26,529,000 07/05/2017 SS1 Fleetwood Town Vs. Bradford City 231,000 Saturday Average 454,132 04/05/2017 SS1 Bradford City Vs. Fleetwood Town 138,000 Sunday Average 178,641 17/04/2017 SS1 Sheffield Utd Vs. Bradford City 183,000 26/03/2017 SS1 Scunthorpe Utd Vs. Bradford City 209,000 Average 267,000 Cumulative 1,335,000 Live 2015/16 Highlights 2016/17 Average Audience Average Audience Date Channel Game (individuals - ages 4+) (individuals - ages 4+) 20/05/2016 SS1 Millwall Vs. Bradford City 224,000 Cumulative 24,241,500 15/05/2016 SS1 Bradford City Vs. Millwall 276,000 Saturday Average 440,125 20/09/2015 SS5 Bradford City Vs. Sheffield Utd 70,000 Sunday Average 143,061 Average 190,000 Cumulative 570,000 Source: EFL BRADFORD CITY A Highly Engaged Audience CLUB SOCIAL REACH Engagement & interaction are strategically equally as important as likes & followers Twitter: 74.6k Facebook: 118k CRM Social Media - Twitter • Email data: Over 14,500 combined email records | Bradford City FL • Average monthly impressions 5M centrally controlled weekly newsletter 4,500 subscribers | Club generated newsletter to 10,000 email records • Match day average – 400K impressions PLAYER SOCIAL REACH Nicky Law 45.7K | Charlie Wyke 8.2K | DIGITAL REACH – www.bradfordcityfc.co.uk Desktop 52% | Mobile 48% 368,344 Monthly Page Views FAMOUS 162,424 Ave Monthly Session FANS 14,896 7-day active users Video: The Club has over 600 paid subscribers to our Bantams Player web site and over 5,000 subscribers on YouTube Zayn Malik 21.9M Periscope – 15/16 Player of the Year Awards • Live video clip length 12m 50s – Impressions 72,913 Engagement 3,925 (5.3%) Total Dynamo 2.4M consumption 28h 43m 56s Total Replays 2,683 and 5,968 hearts = top 1500 account. BRADFORD CITY (Inter)National Reach Bradford City have a strong core regional fan base throughout the West Yorkshire region – including Leeds, Huddersfield, Wakefield and Halifax. Supporters stretch along the M62 corridor into Manchester and also into the Hull areas. In addition there are a number of regular supporters based in and around the London area. Info - 17/18 Season ticket holders Through a FL initiative it was found that the football 17/18 Season Ticket Demographics club engagement extends globally, particularly into America, Australasia and Europe. Bradford 12,921 Leeds 1,707 Halifax 654 #globalbantams Wakefield 423 Huddersfield 362 USA 31 York 195 Australia 28 Harrogate 184 Republic of Ireland 12 Sheffield 71 New Zealand 8 Lancaster 65 Germany 7 Doncaster 69 Norway 7 Manchester 47 Poland 7 Stockport 44 Spain 7 Nottingham 44 Canada 5 Hull 23 Others Liverpool 15 Total International 181 BRADFORD CITY Season Ticket - Season Ticket Demographics DemographicsBradford Area breakdown Leeds Area Breakdown Male / Female split – 17/18 2017/18 2017/18 2017/18 Bradford 12,921 71% BD1 City Centre 24 0.2% LS1 Leeds City Centre 6 0.0% MALE FEMALE Leeds 1,707 9% BD2 Wrose 1284 9.9% LS2 Leeds City Centre 2 0.0% Under 11’s (free) 2,084 833 Halifax 654 4% BD3 Thornbury 145 1.1% LS3 Woodhouse 1 0.0% Wakefield 423 2% BD4 Bierley 734 5.7% LS4 Kirstall 3 0.0% Under 16’s (£99) 1,144 297 Huddersfield 362 2% BD5 Bankfoot 232 1.8% LS5 Kirstall 10 0.1% Adults (£149) 11,474 2,416 Harrogate 184 1% BD6 Buttershaw 1119 8.7% LS6 Headingley 9 0.1% York 195 1% BD7 Lidget green 315 2.4% LS7 Chapel Allerton 9 0.1% Doncaster 69 0% BD8 Girlington 198 1.5% LS8 Roundhay 16 0.1% MALE supporter 80.7% Sheffield 71 0% BD9 Frizinhall 198 1.5% LS9 Harehills 14 0.1% FEMALE Supporter 19.3% Nottingham 44 0% BD10 Eccleshill 1249 9.7% LS10 Hunslet 19 0.1% Lancaster 65 0% BD11 Birkenshaw 142 1.1% LS11 Beeston 7 0.1% Stockport 44 0% BD12 Low Moor 465 3.6% LS12 Armley 19 0.1% Warrington 30 0% BD13 Thornton 989 7.7% LS13 Bramley 53 0.4% Internet Sales Manchester 47 0% BD14 Clayton 327 2.5% LS14 Seacroft 8 0.1% Hull 23 0% BD15 Allerton 575 4.5% LS15 Temple Newsam 15 0.1% 31% On-line Liverpool 15 0% BD16 Bingley 1117 8.6% LS16 Adel 45 0.3% All others 1,394 8% BD17 Baildon 995 7.7% LS17 Harewood 39 0.3% BD18 Shipley 1188 9.2% LS18 Horsforth 50 0.4% 18,248 BD19 Cleckheaton 288 2.2% LS19 Rawdon 163 1.2% BD20 Silsden Keighley 539 4.2% LS20 Guiseley 188 1.4% Corporate tickets 400 BD21 Hainsworth 154 1.2% LS21 Otley 122 0.9% BD22 Cowling / Haworth 433 3.4% LS22 Wetherby 21 0.2% Total 18,648 BD23 Skipton 200 1.5% LS23 Boston Spa 8 0.1% BD24 Settle 11 0.1% LS24 Tadcaster 9 0.1% LS25 Garthorth 35 0.3% LS26 Rothewell 17 0.1% 12921 LS27 Morley 62 0.5% LS28 Caverley 313 2.3% LS29 Ben Rhydding 444 3.3% 1707 BRADFORD CITY “Raising aspirations through Sport Education and The Bradford City CommunityHealth”Foundation is the official charity of the football club and uses the power of Sport and Football to make a difference to people’s lives.