Organic Takes Fast Casual 2:00 – 3:15 p.m. Nancy Coulter-Parker | Founder, NCP Content & Consulting Seth Goldman | Co-Founder and TeaEO, Honest Tea Michael Berger | Founding Partner & VP Supply Chain, Elevation Burger Susan Grelock | Sr. Manager Communications Planning, Amy’s Kitchen Democratizing Organics Through Food Service Seth Goldman: Co-Founder &TeaEO, Honest Tea Mission-Driven Innovation & Growth $180,000,000 Convert Honest Fizz to organic $160,000,000 $140,000,000 Honest Fizz & Fresh Brew $120,000,000 $100,000,000 Honest Kids sweetened only $80,000,000 with fruit juice World’s 1st organic certified $60,000,000 bottled tea Honest Kids $40,000,000 World’s 1st Fair Trade bottled tea $20,000,000 $0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 3 REFRESHINGLY HONEST Our Fast Casual Partners (Freshly Brewed Iced Tea, Honest Kids, PET) 4 REFRESHINGLY HONEST Wendy’s Brings in Organics! “Someday, if the organic food movement wants to point to a moment in time when organic became mainstream, this may be it.” -- April 29, 2015 5 REFRESHINGLY HONEST Taking Mission to Scale 6 REFRESHINGLY HONEST History • Founded in 2005 (Falls Church, VA) • Franchise driven growth beginning in 2008 • 55+ restaurants open currently • 70+ restaurants projected by end of 2016 • Operating in 7 countries (USA, Mexico, Bahrain, Kuwait, Qatar, Saudi Arabia & UAE) Menu Offerings • Exclusively Serving Organic Proteins: 100% Grass-Fed, Free-Range Beef Grilled Chicken (Sandwiches, Salads & Tenders) Hardwood Smoked Pork Bacon • Vegetarian and Vegan Burgers • Fresh-Cut Fries Cooked in 100% Olive Oil • Honest Tea (Bottled & Fresh), Honest Kids, Cane Sugar Sodas, Organic Kids Milks Burger Segment Positioning Fast Food Fast Casual Gourmet/ Organic/Healthy Casual • McDonalds • Five Guys • Counter Burger • Elevation Burger • Burger King • Smashburger • Red Robin • Wendy’s • Shake Shack Gourmet • Sonic Drive-In • BurgerFi Burgers • Jack in the Box • Jake’s Wayback • Burger 21 • Hardee’s • Mooyah • Carl’s Jr. • Whataburger BEEF QUALITY COMPARISON Environment Antibiotics Hormones Diet Pesticides Diet of 100% Entirely Free- EB's 100% USDA- Diverse, No Range-, Grass- No No Hormones. Wild synthetic Certified Organic Pasture-Raised Antibiotics. Grasses for Pesticides. Beef for Entire Life. Entire Life. Largely grass- Can be a pasture raised mixture of No No for most of life, No hormones. grass & synthetic Organic Beef antibiotics. sheltered at organic pesticides. times. grain. Natural Beef Mixture of Grain/grass grain & diet often No grasses; Varies greatly. No hormones? contains Natural Beef often grain antibiotics? pesticides & MEDIUM will be corn & herbicides. Organic Beef soy. Feed Corn and Soy Large feed lots Antibiotics Hormones almost fed, high in with cramped to stop typically given to always Factory calories conditions. illness and dairy cows (may contains ensuring pesticides Farmed Beef Illness increase be slaughtered quick weight and common. weight. for beef). gain. herbicides. #runsonlove Thoughtful Fast Food Amy’s set out to rethink American fast food–to create classic American fast food that serves new American values. @amysdrivethru #runsonlove Organic Takes Fast Casual 2:00 – 3:15 p.m. Nancy Coulter-Parker | Founder, NCP Content & Consulting Seth Goldman | Co-Founder and TeaEO, Honest Tea Michael Berger | Founding Partner & VP Supply Chain, Elevation Burger Susan Grelock | Sr. Manager Communications Planning, Amy’s Kitchen.