PAGE 2 • THE FIL-AM COURIER • APRIL 1-15, 2016 THE FIL-AM COURIER • APRIL 1-15, 2016 • PAGE 3 Bennette Espineli Misalucha SERVING THE COMMUNITY SINCE 1987 PUBLISHER Mary Llanos Cordero MANAGING EDITOR Bennette Espineli Misalucha THE ART DIRECTOR OF DESIGN Armando Dela Cruz Busmente PRODUCTION MANAGER Alice Llanos Busmente OF TAKING ASSISTANT EDITOR Radiant Cordero COPY EDITOR “Ay, Naku! I don’t want my Danielle Evangelista son to play football because he RISKS PHOTOGRAPHERS/GRAPHICS will get hurt!” Brandon dela Cruz How many times have I Noah Felipe Gabe de Liso heard a Filipino mom say this attitude to their detriment. teach them to focus on creative the flow and to follow the rules. Jeff Orig in response to the possibility of According to the latest survey solutions instead of focusing on They are programmed to learn James Ramos a son (or a daughter) playing conducted by the Manulife the problem itself. and memorize the facts instead of COLUMNISTS some kind of contact sport. Let’s Investor Sentiment Index (MISI), 3) Financial Literacy is a becoming independent thinkers. Edna Alikpala face it, Filipino moms are more Rhoda Yabez Alvarez, Esq. Filipinos tend to be conservative must. Teaching children about Entrepreneurship forces children Jesse Bacon II protective than most, and we and most of us still prefer to keep money at an early age will instill a to think “outside the box”. Give Nancy Bernal sometimes hold back our children our income in cash rather than your children the opportunity to Cesar Bonilla financial foundation that schools Alice Llanos Busmente from taking risks because we take risks in different investment often fail to teach. Give your lead their friends in fun activities Amelia Casamina Cabatu are afraid they will get hurt. measures. The survey revealed children an opportunity to earn such as outdoor sports, book Anabel Gasmen Cabebe Dr. Rickie Camara We believe we have their best that cash accounted for 43% their own keep through chores. clubs, etc. Also get them to speak Dr. Patricia Halagao interests at heart. of the Filipino investors’ asset Help them set up their own small at family events. Zeny Muyot Angie Santiago “No, you can’t go swimming, portfolio while the prevailing business. Teach them about 9) Selling is involved in every Perfecto Yasay Jr. because you will drown.” wisdom is to keep that ratio paying themselves first and then part of life – This one ability I heard my own mother say CONTRIBUTING WRITERS below 10%. giving back. Educate them about will last a lifetime because it is Conrad Abuel this to explain why I could not go Our language reflects this investing and how their money applied to all types of businesses Ric Agnes to the beach with friends when Paul Alimbuyao truism. There is no word in could be used to create more and careers. This skill is vital Ria Baldevia I was growing up. As a result, I Filipino that translates to “risk”. money in the future. to the success of any business. Eriza Bareng never learned to swim or even Encourage your children to start Marnelli Joy Basilio The closest word is “panganib” 4) Inspiring creativity will Bernie Caalim enjoy any type of water sports, which actually means, “danger”. build marketing skills. Teaching with small projects like starting a Randy Cortez despite the fact that I grew up There are some who suggest kids about marketing is a lemonade stand, or selling their Radiant Cordero Mary Cruzada surrounded by water all my life in that that Filipinos are risk averse great way to prepare them to old toys. Let them price their Jaime de Jesus the Philippines or here in Hawaii. because of the “unpredictable attract customers to their future product, sell to customers and Brandon dela Cruz Christian Evangelista By the way, this is not rare at all nature of life in a politically businesses. Motivate your children facilitate transactions when sales Imelda Gasmen as I know many Filipinos who and economically unstable, to start observing materials like are made. Veronika Geronimo Leo Gozar cannot swim either. Somehow, developing country.” Could it billboards, promotional banners, 10) The art of giving back Ben Gutierrez the irony of this statement is lost be that this programming is etc. Ask them what catches their creates happiness – It is important Kathleen Lee on us: how can you prevent your Carmela Minaya already built into our psyche attention about the message. for your children to develop Gladys Quinto Marrone child from drowning if you don’t that even if we are already in the Encourage them to create their the characteristic of helping Gladys Menor allow them to learn how to swim? John Pagaragan United States, the land of plenty, own marketing materials for their others. When brainstorming Paola Rodelas Apparently, the answer lies in not a land of relative stability, we business idea. business ideas with your children, Judy Relosimon getting them close to water. Huh? still cannot seem to escape our ask them to choose a charity Sandra Sagisi 5) Schools are wrong about Nicole Velasco Risk can take many forms. destiny? failure. In school we were or special cause to support Jason Ubay “Stay in Hawaii, anak. Don’t Is this why there are fewer taught that failure is bad. In the with a portion of the income MichiVillaruz go to college in the Mainland. Too Filipino entrepreneurs, in Hawaii entrepreneurial arena, failure that they generate. Explain the NEIGHBOR ISLAND BUREAU far. The world is not safe.” and elsewhere? Whatever the can be a great thing if a positive concept that all great businesses Maui Kit Zulueta College on the Mainland reason may be, I think we need lesson is learned. Allowing contribute to improving the lives Jeremy Zane is the ultimate risk for parents to recognize that change is children to fail will force them to of other people. since the distance would mean Big Island needed. We need to cultivate create new ways to accomplish In this issue of the Fil- Mil Asuncion they are no longer able to protect an environment where we can their goals and learn from their am Courier, we feature on our Jane Clement their child from danger, or even th Dr. Margarita Hopkins be comfortable operating in mistake. When your children fail, cover the 40 anniversary of temptations. And with the evil uncertainty. After all, greater do not punish. Instead discuss an iconic Hawaii brand: L&L Kauai things that are happening in the Virgie Cruzada risks yield greater rewards as what factors lead to the failure Drive-Inn which will mark the Liza Trinidad world, it is so easy to choose the well. As they say, “no guts, no and brainstorm ways to prevent milestone with a big convention Marynell Valenzuela safe passage. glory!” it from happening again in the on April 5-7, 2016. Leading the ADVERTISING SALES Unfortunately, in all these And if change needs to future. Always seek to find the charge is the energetic livewire MarivicAldaya circumstances, although our happen, that change needs to learning lesson in every adversity Eddie Flores, the quintessential Mary Cordero Annabel Cabebe children may be protected from happen in the home. and encourage your children to entrepreneur, who, along with his Florence Tan McCollom danger, what we are actually In a recent article in Inc., never give up. partner Johnson Kam, built L & L Lydia Kamiya Joni Redick-Yundt doing is choosing to live in fear. a magazine for entrepreneurs, 6) Effective communications into the success it has become. Rudy Bautista This prevents our children from the author Duane Spires, CEO improves all relationships. Most It is noteworthy to mention Marynel Valenzuela gaining experiences that could of Extreme Youth Sports, shared children today are terrible at that Eddie Flores has not only CIRCULATION benefit them. Staying safe stalls ten steps to teach children to be face to face and telephone achieved business success but he Florence Tan (Oahu) their progress and stymies their Ron Oshiro(Leeward Oahu) entrepreneurs. The article’s main communications because of the has made it a point to give back David Cordero (Maui) growth. It curtails them from points are reprinted here: popularity of social media and to the community as well. Marynel Valenzuela (Kauai) embracing life in all its glory. Milli Asuncion (Big Island) 1) Goal setting – Teach text messaging. Successful As the next generation of The truth is our Filipino your children that setting and businesses require people to leaders is being cultivated at L & LEGAL COUNSEL culture somehow rewards safety Alfredo Evangelista, Esq. accomplishing goals is a fun speak to one another. First, lead L, namely Bryan Andaya and Elisia Atty. Ernesto Urbano (Phils.) versus the thrill of the big prize. and exciting activity. Ask your by example. Teach your children Flores, we pay homage to L & L’s We are typically not the first children to write 10 goals and to be polite and respectful. past and the amazing journey THE FIL-AM COURIER ones to raise our hand when the is published twice a month by choose the one goal that would Practice eye contact. Practice from its humble beginnings at OAHU RELOCATION SERVICES results are not guaranteed. As have the most impact. Then write communicating with emails. the Liliha location to the multiple located at 2221 Liliha St. an example, one needs to look Honolulu, Hawaii 96817 the steps necessary. Encourage Avoid abbreviations and write franchises throughout the world. Opinions expressed by the columnists are their own no further than some of the jobs them to start immediately. grammatically correct English.