experience the variety: BMW Welt, MuseuM and plant. elt W M BMW plant useu M BMW BMW BMW Welt. restaurants & shops. Experience the fascinating architecture of BMW Welt and the unique Culinary delights. 26 new BMW Group brand exhibition. Shopping at BMW Welt and the BMW Museum. 27 The architecture. Design meets function. 04 discovery tours. BMW. Sheer Driving Pleasure. 06 Guided tours around BMW Welt. 28 BMW i. Born electric. 08 Guided tours around the BMW Plant. 29 BMW M. Dynamics and performance. 10 Guided tours around the BMW Museum. 29 The BMW Group exhibition. 11 Information and tour bookings. 29 BMW Motorcycle. Freedom and sportiness. 12 MINI. Unconventional and full of ideas. 14 BMW Junior programme. Rolls-Royce Motor Cars. Strive for perfection. 16 Mobility and sustainability for young discoverers. 30 BMW delivery. The perfect day. 18 Family sunday. BMW Museum. Sunday is family day at BMW Welt and the BMW Museum. 32 The BMW Museum has over 120 exhibits highlighting BMW’s more than 90-year history. events. Events at BMW Welt, the BMW Museum and the BMW Plant. 33 The BMW Museum. Permanent and special displays. 20 BMW Event Forum. Exceptional locations. 33 BMW plant. BMW on demand and drivenow. 34 At the BMW Plant in Munich you can see how a BMW is made. information. The BMW Group’s parent plant. 24 Contact, directions and legal information. 35 the BMW Welt experience. the architecture. design meets function. BMW Welt’s futuristic architecture is one of a kind. A cloud-like impression is created by a double cone sup- ported on just twelve hinged columns, giving visitors Enjoy the impressive ar- the feeling that the building is foating. chitecture of the building while discovering the va- BMW Welt’s architectural concept combines design riety of the BMW Group brands. and function in equal measure. This can be seen in the fligree steel facade that also helps to control the tem- perature within BMW Welt. Solar energy from the roof and facade help to heat the building, while the large wall surfaces provide ventilation. Glass outer panels create a comfortable surface temperature. Vegetation outside the building, especially the greenery planted in close proximity to the building’s natural ventilation elements, helps to trap dust and create a cooling efect. 2,500 tonnes of steel were used in the construction of this unique building. 4 | architecture / BMW Welt architecture / BMW Welt | 5 6 | BMW / BMW Welt BMW / BMW Welt | 7 BMW. sheer driving pleasure. For more than 90 years the BMW brand has been renowned for its dynamic dri- ving experience and pioneering innova- tions in both design and technology. Young and old, every- body can experience Sheer Driving Pleasure BMW Welt was opened in 2007 and the ex- virtually. hibition and discovery centre is now at the very heart of the BMW brand’s operations. In 2012 the exhibitions were redesigned and now you can experience all the BMW Group brands under one roof. In the BMW exhibition you will fnd the clean lines, top-quality materials and light, modern look that have become the hall- Gallery OF drivinG mark of BMW. It is the perfect setting in which to showcase BMW’s technology, en- gines and design as well as the very latest pleasure. models. Let yourself be inspired by BMW’s extensive range of models, from the BMW 1 Series to the BMW 7 Series, the conver- tibles, the roadster and the impressive X- family. BMW i. Born electric. Visionary vehicle concepts and mobility services, ins- piring designs and a long-term commitment to the en- drive system, the intelligent construction vironment are helping to redefne our understanding using carbon and the revolutionary Life- of personal mobility. BMW i shows just what can be Drive architecture. At BMW Welt you can achieved. fnd out all you need to know about elec- tromobility. At BMW Welt you can experience just how electrifying driving pleasure will be in the future. The exhibition The exhibition has all the answers to ques- showcases not only the BMW i concept vehicles and tions such as: What does the BMW i’s bat- series production models, but also the revolutionary tery look like? How is it charged when you Life-Drive Modules – the frst automobile architecture The BMW i’s Wallbox allows you to recharge are on the road or at home? specifcally designed for electric automobiles. your automobile quickly and easily. You can see how BMW i is revolutionis- The exhibits explain all the key elements of a BMW i: ing the automobile industry through the the pioneering technologies, such as the eDrive electric use of carbon and natural materials in the vehicle’s interior. Learn more about the BMW i3, which is amazingly compact for a vehicle with such a roomy interior, and whose electric drive provides emission- free driving pleasure in cities. Or let your- self be inspired by the BMW i8 concept, the future for sports automobiles. Explore the world of BMW i and discover how a visionary idea has become an elec- trifying mobility concept for today. BMW i opens up a new world of possibilities for unlimited personal mobility. electric and electriFyinG. BMW i / BMW Welt | 9 M – the MOst pOWerFul letter in the WOrld. BMW M. dynamic and performance. The legendary “M” stands for the ultimate driving performance and pure adrenalin. The origins of the BMW M lie in the BMW the BMW Group exhibition. With its famous brands BMW, MINI and Rolls-Royce Motor Cars, the BMW Group is one of the world’s most successful premium suppliers of automobiles, motorcycles and premium services for personal mobility. In the BMW Group exhibition, located in the unique BMW Welt double cone, you can fnd out more about the BMW Group and its latest projects. On the frst foor you can learn all about working at the BMW Group. Life-size avatars – digital copies of real employees – explain their work and guide you through the exhibition, giving you an insight into brand’s involvement in motor racing and the company’s organisation and depart- these roots are clear for all to see at BMW ments. Welt. The BMW M exhibition is in the north wing of the building. Dark asphalt, tyre stacks, starting lights and curbs cre- ate a race track atmosphere for visitors to respOnsiBility showcase the M GmbH’s pedigree. At the centre of the display, the BMW M automo- and sustainaBility. biles are lined up in staggered formation as though waiting to start a race. Difer- More fascinating topics open up to you on ent cars are highlighted in turn to show the lower ground foor. In the fve cube- of the full performance range of BMW’s Sitting in a totally authentic, great looking shaped rooms you can discover frst hand M-cockpit makes the Sheer Driving Pleasure most powerful automobile series. Driv- even better. just how sustainable business works, for ing simulators ofer you the opportunity example, by using the EfcientDynamics to experience the thrill of driving the M pinball machine. Discover the world of models around famous race tracks. You the BMW Group – a company that is can choose your favourites from a virtual using innovation and creativity to design motorsport quartet. tomorrow’s personal mobility today. 10 | BMW M / BMW Welt BMW GrOup / dOuBle cOne | 11 BMW MOtOrcycle / BMW Welt | 13 BMW Motorcycle. Freedom and sportiness. The frst vehicle ever produced by the com- pany was a motorcycle. Today BMW Mo- torcycle ofers models and engine types for virtually every kind of use. Whether you want to travel to the end of the world or enjoy the thrill of riding at speed on a race track, BMW’s Enduro, Tour, Urban Mobil- ity, Sport and Roadster ranges have just the right motorcycle for you. Eleven current BMW models from the diferent ranges are on show in the exhi- bition. You will fnd the very latest trends and the hottest bikes on the second foor next to the Biker’s Lodge. There is also a wealth of information on innovative en- gineering, distinctive designs and reli- unstOppaBle. able technology. Right alongside the maxi scooters you will fnd a very special exhib- it: the “Wheely” – a simulator that lets you experience what it feels like to ride a BMW S 1000 RR on its back wheel. The perfect action shot! Quality engineering down to the smallest detail: every BMW motorcycle is the perfect combination of the very best com- ponents. Be Mini. Mini / BMW Welt | 15 Get inspired by the latest MINI models and become part of the community. When you drive one of the exciting John Cooper Works models, every curve Mini. unconventional and full of ideas. in the road becomes a true driving adventure. Your heart skips a beat, you feel a surge of adrenaline, the go-kart feeling kicks in and you forget about eve- rything else. MINI inspires passion – it’s an unconven- tional brand, full of great ideas and Zest for Life. MINI is more than just an automobile; MINI is a good friend. The MINI exhibition at BMW Welt is as unique and spe- cial as the brand itself. “MINI – NOT NORMAL” is the exhibition’s slogan, and you’ll understand why as soon as you enter the MINI area and immerse yourself in the brand and the community. can be said for the simulator. “Racing is in our blood” is The stars of the exhibition are of course the MINI auto- the motto and you can experience the real John Cooper mobiles themselves.